041: Mobile Marketing: 15 Steps Build Mobile Marketing Strategy and Plan

Marketers can not ignore the importance of connecting with the modern, connected and social savvy customer. Mobile marketing must be prioritized in marketing strategies and plans from the start.

Did you know that the average American spends at minimum 2 hours a day on their mobile device. This adds up to 57,293 over a life time.

Mobile internet users have grown from 500 million in 2010 to a forecasted 3.5 billion by 2015!

You can't just throw the words "get mobile" onto a marketing plan and expect real business results. Developing a mobile marketing strategy and plan that delivers results requires proper planning, understanding of technology, created amazing user experiences, integration of social media, content and conversion funnels that drives desired action, proper reporting and measurement and much more.

The modern consumer of today is mobile, social, savvy and smart. Your online and mobile platforms must be able to serve them what they need and want from you how and when they need it.

Take a listen to this episode of the Social Zoom Factor episode as Pam Moore, CEO & Founder of Marketing Nutz, full service digital marketing, social media, experiential branding agency delivers 15 steps to build your mobile marketing strategy and plan. I share with you tips, strategies and best practices to help you integrate, create amazing user experiences and drive real business return on your investment. It's not just about developing a pretty mobile website or application, but instead about how you can develop and launch an integrated platform that serves the needs of your customers and help you achieve your goals and objectives.

 

Episode Highlights

15 Steps To Develop a Mobile Marketing Strategy and Plan

What is mobile marketing?

Why you can't skimp on the right technology investment

Harnessing the power of social media

Eliminating technology and online silos

Understanding search intent, local vs direct online visitors

Optimizing for local user experience and expectations

Why you must embed mobile marketing strategies into the DNA of your business

Difference between mobile responsive and viewing via mobile device

The importance of the human factor

How to get started with mobile marketing