Mon, 21 September 2015
Many business leaders, social and digital marketers are finding it hard to get buy-in and approval from their c-suite for their social media programs. Do any of these statements sound familiar?
If these are your struggles with regard to your social media marketing or social business program then you definitely want to tune into the 169th episode of the Social Zoom Factor podcast as I share with you 5 top social media metrics and priorities your CEO and c-suite cares about most when it comes to social media. If you are having difficulty getting the buy-in, approval and budget allocated for your social media program, the problem could very well be you are not understanding what really matters to your stakeholders and executives. You must "get in their head" and understand the risks they are concerned about as well as the metrics that truly matter to them. In this 25 minute podcast you will learn:
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