215: Pinterest for Business by the Numbers

Do you have an interest in Pinterest? How about Pinterest for your business? 

Would you like to tap into a social network that can help you generate leads, sell more product and deliver you more blog or website traffic than Twitter? If yes, you can't ignore Pinterest. 

Did you know...

When Pinterest launched in 2012 it surpassed 10 million users faster than any other stand-alone social network in history

There are 110 million active daily users and 175 million registered users on Pinterest

49% of US women online use Pinterest 

70% of purchasing decisions are made by women 

60% of Pinterest users are from the USA, followed by India, UK, Brazil and Canada 

Pinterest is now available in 30+ languages with offices in London, Paris, Berlin, Brazil and Tokyo 

50% of those who notice promoted pins click to get more information (*Ahology 2016 Report) 

40% made a purchase, suggesting promoted pins inspire future action (*Ahology 2015 Report) 

More than 60% daily winners access Pinterest once a day or more using a smart phone 

67% active and 86% daily pinners have accessed Pinterest while shopping to buy something they pinned 

The average site visit to Pinterest = 14 minutes

The most common destination for users who click on a pin is a blog (*Coschedule infographic) 

Pinterest = 90% social shares on the web 

Take a listen to episode 215 of the Social Zoom Factor podcast to explore if Pinterest may be right for your business. With features such as buyable pins, rich pins that support blog posts, place and product locations, maps and more you could be missing an incredible opportunity by not at least doing the double click research to understand if Pinterest can help you achieve your business goals.