Mon, 27 April 2015
118: Content Code: Mark Schaefer on Igniting Your Content Marketing with Sharing, Trust & Emotional Connection
Have you invested heavily in an integrated social and digital platform, content, a blog, website or all of the above? Have you defined your audience, goals, objectives and a plan to reach them?
Do you feel as though you have done everything right, yet your content is still not igniting your business or your audience like you know it could and should be doing?
If this is you, then you are going to love this episode of the Social Zoom Factor podcast as as we interview Mark Schaefer, the author of the newly published book, Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business.
In this episode Mark explains why people share content, who they share content with and how you can increase the sharing of your content by earning trust and connecting emotionally with your alpha audiences.
In this podcast you will learn: