Thu, 7 May 2015
The power of human connection, relationships, content, context, relevancy is multiplied exponentially when you bring people together in community for a common goal.
Communities are the foundation of social media. Communities are where conversations happen, relationships are nurtured and people connect on topics that matter to them.
The truth is that people don't just buy things, they join things. Of course we buy products. We buy everything from burgers, furniture, to iPhones and houses. Yet if you look at some of the most powerful brands on earth they are also connected via community. The fans of the community share their love for the brand and product via Twitter, Facebook, Instagram and the list goes on. Or they may not ever share their love for that awesome burger they just devoured at all via a tweet or post of any kind. Instead they may simply show their love for the brand by simply buying the product and being a loyal, paying customer or evangelist.
People want to be part of something bigger than themselves. It's in our DNA as human beings to want to connect with other human beings.
For business and brands this foundational need creates tremendous opportunity for brands and the humans within them to provide some of the human glue and connective tissue that connects humans to one another. We can do this quite simply when we know what needs to be done.
Many marketing and business leaders struggle with how to not both start a community and struggle even more with figuring out how to take it to the next level and bring true value to both the community members and the business or brand leading the community.
In this 20 minute podcast I will answer these questions: