Wed, 24 June 2015
What is the first thing that comes to mind when I ask you define social media? Is it Facebook, Instagram, Twitter, LinkedIn, Periscope, or Snapchat?
What if I told you that you should not be thinking about the technology first? You should be thinking about people. You should be focused on your ideal customer. Think DNA, not tools. How can you get in the head of your customer and inspire and connect with them?
Your mission with social media is to figure out where your ideal customer is hanging out online and then determine how you can have the most relevant conversation with them possible.
You need to be where your ideal customer is, not just where you want to be or even necessarily where you feel comfortable.
Do these questions found familiar?
If this is you, then you definitely need to listen to the 142nd episode of the Social Zoom Factor podcast. I explain in plan english why you must quit focusing on the technology, and instead focus on how you can connect with real human beings. How can you best serve them value? You must know where you are going and why.
In this 25 minute podcast you will learn: