Tue, 21 July 2015
Content marketing is at the center of marketing today. Everything we tweet, post, pin and create is a form of content marketing.
Blogs are a foundation for many brands and people establishing thought and brand leadership online. Blogs can serve as a home base and help connect the dots between earned, owned and paid media to nurture relationships and achieve desired business outcomes.
Unfortunately too many digital, social and content marketers think they can just write a long blog post or throw social content spaghetti at the wall and hope it sticks. They foolishly believe that hundreds or even hundreds of thousands of readers are going to come beating down the social blog virtual doors begging to buy from them. This couldn't be further from the truth.
Attention is the most scarce resource marketers struggle with today. Throwing blog content spaghetti at the wall is not going to help you gain attention, build community or achieve real business results.
Writing epic blog content that attracts, inspires and connects you with your ideal customer requires a combination of both art and science.