Tue, 28 July 2015
Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business.
We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers. We dig in deep to data, analytics, and key performance indicators so we can measure and optimize business results and achieve the desired business outcomes.
However, what can often happen is that we get too inwardly focused. Too many digital marketers start forgetting about why they are doing the work in the first place. Remember, that human being you need to connect with on the other end of that tweet, post, pin or video? Yes, that is the person you need to be thinking about.
Let's flip this conversation around. Let's talk about what we need from our buyer. What do you need from a potential customer or buyer before you can sell to them?
Take a listen to the 153rd episode of the Zoom Factor podcast for 4 things you must have from your buyer (or anyone for that matter) before you can sell to them.
In this 15 minute podcast you will learn: