Wed, 12 August 2015
It is every digital and social marketers dream that their ideal customer, partner and fan will easily find their blog, website or other online social channel. Unfortunately it's not as easy as building a website or blog and people just show up at your digital front door, banging to get in and buy from you.
It takes time for the traditional search engines such as Google and Bing to even know your site exists so they can start sending your traffic your way. Plus now you have tremendous opportunity to earn traffic to your blog or website via the social networks.
You can of course leverage paid media, earned media and even influencer marketing to increase blog traffic.
Remember though that visitors to your online platforms are tourists. They are stopping by. It is up to you to make sure that you are inviting them in, inspiring them to connect with you and helping them feel at home so they will stick around for awhile and maybe even tell a few friends how great you are.
One of the best ways to increase traffic to your blog or website is via organic traffic. Organic traffic is not paid media. Organic traffic is traffic that comes to you via search on the search engines, social networks or other online platforms. You don't pay for it directly, though you pay for it via your time invested in content marketing, website and blog development, influencer marketing and the list goes on.
Our websites and blogs earn between 45% - 75%+ organic traffic. We don't pay for expensive SEO tricks or expensive earned media. Instead we focus on creating a platform with content that inspires and connects us with our target audience and online community.
Take a listen to the 158th episode of the Social Zoom Factor podcast for 10 strategies and tactics you can implement today to increase organic traffic to your website or blog. I share with you the exact strategies and specific tactics we use in our business every day.
This episode is part of a new “in a nutshell" mini-series of the Social Zoom Factor podcast to do a deep dive on many marketing and business concepts, strategies and tactics important to understand if you want to be successful in the online world and with digital marketing.