Wed, 30 September 2015
When I ask business leaders, owners and digital marketers who is their ideal client or target market I often get the response similar to "anyone between the ages of 35-65 who has problem A, B or C." What does this translate to in real business results? Nothing, nada, zip ROI.
Having a business that is focused on selling to everyone and their mother, grandmother, kids, dog and cat is a recipe for failure.
The world is filled with generalists who can sell you whatever you want if you simply pay the $99 and you too can become rich and super duper famous.
We all know the tricks, the lies, the spam that many marketers throw at us. The media is everywhere. Heck, as we have discussed in past blog posts and Social Zoom Factor podcasts, you and me are also the media.
We now live smack dab in the middle of the Inspiration Age where inspiring and connecting with your target audience and ideal customer in a human way is a requirement, not an option.
Tell me, how can you connect with your ideal customer at a human level if you don't know who they are? If you state they are somewhere between the age of 35 and 65 and live in Colorado, Florida, Australia or Timbuktu? How you market, speak to, inspire, connect with, engage and build relationships with each individual persona is going to be different.
This is why if you are wanting to build a successful business you need to consider narrowing your business niche. Maybe you are focusing too broad and it's time to get laser focused not only on who you are serving but also on what you have to offer them.
Take a listen to the 172nd episode of the Social Zoom Factor podcast to learn the benefits of narrowing your niche as well as 7 strategies and tips to help you build a niche strategy and plan. Be sure to subscribe to this entire brand new series, "Welcome to The Inspiration Age" on iTunes, Stitcher or SoundCloud!
In this 30 minute podcast you will learn:
Benefits of narrowing your niche