Wed, 28 October 2015
Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today?
Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, community and partners. It is who you are, what you are, why you are in business, where you have been, where you are going, why you are going there, who you have helped, and the list goes on.
Can you answer these questions?
What is your brand story?
If you have ever struggled with creating, developing and launching your brand story, then you have landed on the right blog post and podcast today!
Take a listen to 179th episode of the Social Zoom Factor podcast to learn 6 key foundational content elements that must be included in your brand story.
In this episode you will learn how to begin to craft your own brand story that represents who you are, why you are in business and why anyone who comes in contact with you and your brand should trust you and be inspired to engage in a relationship with your brand and the people within.