Fri, 20 November 2015
Social media presents tremendous opportunities for digital and social brand marketers to conduct market research.
Long gone are the days of spending months and years in long drawn out focus groups, hiring expensive 3rd parties to gather people, rent expensive venues, pay for their insight, analyze the data for months and the list goes on. While there may be times that these longer research projects are required, most modern businesses of today don't need them as often as they may think they do.
Social networks present all of us with focus groups that are alive and dynamic 24/7, 365 days of the year. Any time of day or night there are people online, ready to engage and likely give you feedback by way of their actions or conversations.
It is important for marketers to focus on the needs of their customer as a top priority before developing any marketing program, campaign or piece of content marketing.
Would you like to learn...
what people think about your brand?
Do you know the emotional driver behind the actions your audience and customers take online or offline? It is critical that brand leaders understand what is driving their audience and customers action. Why are they clicking? Why are they engaging? Why are they choosing to take a certain action? What is the business or personal driver inspiring them to take such an action? What was the emotion behind the specific driver of the action?
Take a listen to the 186th episode of the Social Zoom Factor podcast for 5 easy ways you can leverage social media for customer and market research today.
Be sure to subscribe to this entire brand new series, "Get Fit Social and Digital Business" on iTunes, Stitcher or SoundCloud!
In this 25 minute podcast you will learn:
5 Easy ways to use social media for customer and market research