Tue, 24 November 2015
The new always on, always connected, digital and social world provide amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. Gone are the days of waiting weeks and months to see how a multi-touch direct mail campaign performs to receive feedback on how well the program and message was received and acted upon by the target audience.
Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, Snapchat, Periscope and even native Twitter video, marketers can literally obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible.
Social media is equivalent to one big fat focus group that never sleeps. There is not a time of day or night that you can't crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It's there for the taking. Smart marketers know how to tap into the research and testing power of the social networks without becoming a spammer.
Would you like to...
know how your new message and brand platform resonates with your audience?
Take a listen to the 187th episode of the Social Zoom Factor podcast for 8 ways you can leverage social media for test your own marketing with social media starting today!
In this 25 minute podcast you will learn:
8 ways to use social media to test your own marketing and social media programs
Direct download: SZF_187_Social_Marketing_Research_Final_mixdown.mp3
Category:general -- posted at: 10:04am EDT