Fri, 27 November 2015
Do you know what your ideal customer and audience wants from you? Do you know the perfect content that would help them solve their biggest problems and inspire them to connect with you and your brand immediately? That would be the perfect content marketing scenario wouldn't it? The scenario where your ideal customer visits your blog, website, or other social or digital platform and is provided with exactly what they want and need!
Content marketing is an amazing way to build your brand awareness, foster community, establish thought leadership, generate leads and grow your business.
Content can come in many forms such as text blogging, video blogging, audio and podcasts, visual marketing, infographics, live streaming mobile content and the list goes on.
While it may be tempting to start testing every social network and content medium available, it's better to crawl, walk run and ensure you have a plan before wasting a ton of time, resource and money on content that your audience may not even like, read, watch, listen to or engage with.
The first step in creating your content marketing, digital marketing and social marketing plan is to ensure that you know your audience.
You need to know what your audience needs and wants from you. How can you help them solve their real problems? How can you offer a unique perspective and solution that stands out from the crowd of noise in your industry?
A top goal for social and digital marketers should be to ensure their content is providing value for their ideal customer and audience. The better the content can inspire, connect with and engage the reader, viewer or listener, the higher the return on investment the content is going to provide.
Check out the 188th episode of the Social Zoom Factor podcast for 10 tips and strategies to help you write for your ideal audience.
Be sure to subscribe to this entire brand new series, "Get Fit Social and Digital Business" on iTunes, Stitcher or SoundCloud!
In this 20 minute podcast you will learn:
10 ways to create content for your ideal customer and audience