Tue, 15 December 2015
Is your marketing delivering promises that you can't keep? Are your websites, blogs, social profiles, Instagram photos, tweets and Facebook updates over promising?
As marketers we are paid to build excitement, increase brand awareness and drive results.
The social web is becoming more noisy by the day. It's difficult for even smart marketers to stand out from the crowd and rise above the noise. Many marketers fall into the frenzy of beautiful visual graphics, never ending sales pages, over exciting live video sessions and the list goes on. Before they know it they have made a long list of promises that are far outside the scope of what their websites, blog, content, or business can provide. Instead of helping their efforts, their over promising marketing messages and actions are hurting the brand. These broken promises lose trust, hurt relationships and decrease brand equity.
Today, authenticity and transparency rules the social web. Customer experience is your brand, period.
Customers, community and audience members demand that brands deliver on what they promise. Marketers must learn to stop over selling. They must stop over promising and under delivering. Smart and savvy digital marketers know they are better off under promising and over delivering. Why not surprise and delight vs oversell and then disappoint?
Check out the 193rd episode of the Social Zoom Factor podcast for 7 ways social, digital and brand marketers can keep their promises. Included are strategies, tips and tactics to earn trust, create a conversion funnel that actually converts and ensure that marketing efforts are helping the brand, not hurting brand reputation.