Thu, 28 April 2016
In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Again we took our #GetRealChat on the road and talked live on Twitter from the event in Las Vegas.
I love the Adobe events as I get to hang with my kind of people. They're not just geeks or technologists. It’s a marketing and business event packed with 10k marketing technologists. These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer.
This year the event had quite a line up on speakers including George Clooney, Thomas Middleditch (star of the HBO show Silicon Valley, Donny Osmond, and Abby Wambach. Of course there were brand Leaders as well from Mattel, Mcdonalds and industry leaders such as Brian Solis, a good friend and one of my favorites in the industry.
The focus of content and discussions this year at Adobe Summit centered around customer experience as the future of business and marketing.
For marketers, it's imperative to understand the true definition and foundations of customer experience.
What does an experience business look, smell and feel like? What
are the top 4 characteristics of an experience business? How do
they differentiate? What are the benefits? How and where do brand
leaders start if they want to shift focus of marketing and business
investment toward customer experience? How do you get approval from
key stakeholders and executives?
Direct download: SZF_205_Adobe_Customer_Experience_Final_mixdown.mp3
Category:general -- posted at: 9:27pm EDT