Tue, 9 September 2014
It is no surprise that social media networks such as Facebook, Twitter, LinkedIn, and Instagram is changing the landscape for events and conferences. The conversation is no longer limited to the stage, event break out sessions, paid for booth displays and show floors. Instead, there is a conversation happening 24/7 both inside and outside of the event.
In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, social business, digital marketing, branding agency shares 25 tips and strategies to increase ROI at events and conferences by integrating social media.
Event managers and marketers have a tremendous opportunity to leverage social media to increase awareness of the event, increase attendance, and better engage participants live at the event as well as online. Your audience and attendance is no longer limited to the people sitting in seats in the chairs.
By integrating social media into the DNA of your event, creating visual experiences for participants and developing influence programs that tap into the power of other people's communities within your industry you can quickly and better engage loyal brand evangelists and exponentially turn up both the buzz and business results for your event.
Events are the perfect medium to fully embrace the power of social media and social business. Social media is really one big conversation.
25 Tips to Increase ROI at events and conferences
Pre and post show planning and integration
Using and integrating hashtags into conversation
Utilizing Twitter, Facebook, Instagram, LinkedIn and more
Creating a visual experience that humanizes your brand engages attendees
Taking the conversation outside of the venue and event walls
How to turn up the buzz
Importance of measurement and analysis from the start
How to set goals and objectives