Fri, 2 September 2016
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Marketing and business leaders must give themselves permission to prioritize. You do not need to be everywhere all the time. You do not need to be on every social network. You do not need to work 24/7, 365 days of the year to be successful. Release your fear of missing out and start prioritizing your time and investment of money and resource.
The truth is that the more you focus and prioritize, the better your results will be. Stop only playing around with the social networks. Instead, get serious, get focused and you will start seeing real results.
It's not about what technology will do for you, but instead, what you can do with the technology. " quote="It's not just about what the technology will do for you, but instead, what you can do with the technology. You are in control of your business, your time and your investment in social media, period.
What matters is where your audience and target customer is online. You must be where they are. You must deliver them value where they are using methods, language and mediums that will inspire them, connect with them band bring them closer to your brand.
How do you prioritize what social networks you invest in? How do you know where you should engage? How do you determine where your audience is hanging out online so you can build the most meaningful relationship with them as possible?
Take a listen to episode 214 of the Social Zoom Factor podcast to learn our 5 Step Success Strategy and Tactics to prioritize what social networks you invest in for your business.
Pre-register for our brand new training portal, Social Profit Factor!
In this 30 minute podcast you will learn:
Direct download: SZF_214_Social_Network_Priorities_Final_mixdown.mp3
Category:general -- posted at: 1:12pm EDT