Wed, 17 September 2014
Can a brand really be human? In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, full service social media, social business, digital marketing, branding agency answers this question.
Becoming a human brand is different for each organization. There is no perfect cookie cutter solution. However, there are definitely some best practices that can help marketers and business leaders better humanize their brand and connect their audiences in a real and meaningful way.
What are your favorite brands? Why are they your favorite? It could be you like the product, the service, the way it makes you feel. It could be many different things.
If it is not the actual product you are in love with from the brand, then the chances are high that you like the service as well as the way the brand makes you feel.
The brand has done something within you heart that makes you feel good. Do you feel empowered, inspired, capable of doing more, being more than you would be without the brand and its offerings?
The feelings you are feeling likely didn’t happen by accident. Smart marketers have been executing emotional and human brand strategies and tactics for decades. People buy from people. People connect with other humans more deeply than they can connect with a logo or an inanimate object.
The goal with brand humanization is to empower your people to power your brand while at the same time ensure you are building and igniting your brand as a whole, as an organization. The days of hiding behind corporate collateral that is scripted word for word, presentation decks that are wordsmithed for weeks are long gone.
Today’s communication online, via mobile devices, text, via social networks such as Facebook, Twitter, LinkedIn,Instagram are real time. Brands must figure out how to part of the organic conversation that is happening 24/7.
Brand leaders must figure out how to connect with their customers in a real, relevant and personal way.
So how do you do this? What are some of the characteristics of human brands? Take a listen to this episode of the Social Zoom Factor podcast for 15 characteristics of human brands.
15 Characteristics of human brands
Importance of social listening
Giving people something bigger to join than what they can do on their own
Engaging and communicating as humans
Empowering your employees to put the turbo into your human brand power
Embracing imperfect perfection because humans are not perfect
Staying focused on the right metrics, quality over quantity