Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

Are you feeling overwhelmed with keeping your social presence, online brand, and content marketing rockin' over the holiday season? Do you want to take some time off, enjoy time with family and friends and seriously unplug but are afraid to do such because you don't want to lose touch with your audience and online communities?

It's important for all of us to take time to disconnect from technology and connect with real humans in real life who are usually the reasons we are doing all the tech and social work to begin with!

If you wish you had more time off for the holidays but still want to provide your audience with content that keeps them inspired and remembering you through the New Year, then this episode of Social Zoom Factor podcast is for you.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO & Founder Marketing Nutz, full service social media marketing, digital branding, content marketing conversion optimization agency provides 10 tips to help you not just survive the holiday season but keep your content thriving and nurturing your audience with amazing content, and a healthy pulse of value to help them ring in the New Year with style and smarts!

Episode Highlights

10 Tips to Keep Your Content Marketing Rockin' Through the holidays

Why planning content is imperative even if you are delivering 1/4 of the volume of content that you normally do

Giving yourself permission to take time off

Informing your audience of your plans to unplug

Why you should focus on one killer piece of content

Using visual marketing to save time and differentiate

Splitting one piece of content into multiple segments

Leveraging content you already have

Direct download: SZF_084_Content_Mktg_Holidays_Final_mixdown.mp3
Category:general -- posted at: 1:21pm EST

It's no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of September 2014.

864 million daily active users on average 

703 million mobile daily active users on average 

1.35 billion monthly active users 

1.12 billion mobile monthly active users 

As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business.

Facebook is no different. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. However, if you don't understand the ecosystem, how you can best fit within it to build relationships and your brand, you may wind up hurting your brand more than helping it.   

It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media, business and life!

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, a full service social media, digital marketing, experiential branding, word of mouth, content marketing agency shares 15 things you should never do on Facebook.

 

Episode Highlights

15 things you should never do on Facebook

Focus on relationships over spamming

The importance of managing your privacy by being careful who you let into your Facebook network

Be yourself and never fall to tactics that waste time stalking and copying competition

How to ensure you don't lose people at hello when inviting them into Facebook groups

The importance of giving credit where credit is due when sharing other people's content

The differences of how you communicate and post content to Facebook vs Twitter

The importance of customizing content for your Facebook audience vs blasting the same content to every social network

How to avoid the drama and negative posts and conversations on your Facebook wall

Why you should never setup a personal Facebook profile to use to solely promote your business

Direct download: SZF_083_FB_Donts_Final_mixdown.mp3
Category:general -- posted at: 1:08am EST

We have all seen them…the videos, photos and social network status updates by frustrated parents.

The story goes something like this:

1. The kid does something wrong.

2.Parent implements a consequence such as grounding, taking away car etc.

3. Parent vents on Facebook or Twitter.

4.Child vents on Facebook, Twitter, text and who knows where else!

5. Parent takes photo of messy room, wrecked car or mad teen.

6. Parent posts photo and/or another frustrated status update to Facebook.

7. Parent and child go about their life. They make up, forgive one another and forget about situation.

8. Parent does not update social network status that everything worked out great and that their child is now back to the perfect angel the Holiday cards will depict they are.

So, what’s the problem?

So now you may asking “what is the problem and point of this post and podcast?”  Why is it a problem to complain about your kids constantly? Isn’t it part of life? Part of sharing everything you do, what’s on your mind via Facebook?

The truth is that your child's reputation sits in the palm of your hands. Every image you post, rant on Facebook and tweet complaining or bragging about them is impacting what people think and know of them.

This could either positively or negatively impact not only their personal brand, ability to land a job but their life.

Take a listen to this episode of the Social Zoom Factor podcast to hear the thoughts of Pam Moore, CEO & Founder Marketing Nutz, a full service social media, digital marketing, branding and content marketing agency on this very important topic. I share some solid reasons why you need to think twice about what you post to the social networks. I also provide some proactive strategies and tips to help your child and teen in staying safe online while still building their online persona and brand.

 

Episode Highlights

Why everything you post about your child or teen to social media is impacting their personal brand and future

Proactive tips to keep your children and teens safe online

The negatives and risks of posting too much information about your teens

Why some things are better left unsaid

How to assess if your postings to the social networks are negatively impacting your child or teen

The role parents play in helping their child manage their online brand

Direct download: SZF_082_KIDSOCIALREP_FINAL_mixdown.mp3
Category:general -- posted at: 2:50am EST

Patience is one of those words that many business and marketing leaders struggle with. It's natural to want results and to want them right now at this very moment. As humans we tend to want what we want when we want it, right?

However, as time pertains to both business and life it is always good to be patient. You know the saying... "good things come to those who wait." But does it? Do we really need to wait?

I think that is the greatest misnomer about patience, is that you have to wait. The truth is that being "patient" doesn't necessarily mean you sitting on your tush doing nothing. In business it can mean that you are doing the right things to get to where you want to go and to achieve the business goals and objectives in the right way.

Patience in business is more about doing the right things that will sustain and grow your business for not only the short term but also the medium and long term.

When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results. The worst part is that there are also many agencies and consultants who take advantage of these desperate, impatient people! They love their weaknesses and will sell them on the fallacy of instant results that are not feasible and take advantage of an unknowing customer who is looking for the shortcut to instant fame and success.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, full service social media, social business, content marketing, digital marketing, experiential branding, word of mouth agency delivers some tough love to those who struggle with being impatient. I share tips to kick that impatient attitude to the curb and help you understand why you must slow down to speed up, set goals, determine objectives and build a plan to achieve and build your dream business and life. I also share some things to look out for when hiring an agency or consultant who may be promising you more than anyone could possibly deliver.

Episode Highlights

Why you must kick your impatient attitude to the curb if you want results using social media

Acknowledging you are impatient

How I deal with my own impatient personality in business and life

How to embrace your impatience to achieve the results you want

Planning for the future sustainability of your business, not just today

How to identify an agency or consultant overselling you results that are not feasible

Direct download: SZF_081_Impatience_Final_mixdown.mp3
Category:general -- posted at: 10:45am EST

Is your content and social media digital platform ready for 2015? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! 

One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. If you are like most marketers and business leaders you have likely spent a lot of time on creating content the past 12 months or longer. 

Wouldn't it be great if you could kickoff 2015 by maximizing the investment you already made in content marketing assets so that you can zoom results even more without spending a lot more time or money on new content?

In this episode of the Social Zoom Factor podcast, Pam Moore, CEO Founder of Marketing Nutz, full service social media, social business, digital marketing agency is going to help you do exactly this! She will teach you to how to do a quick content marketing inventory analysis so you can 1) Identify the content you already have 2) Better align and integrate the content in your 2015 marketing plan and 3) Achieve a higher ROI by leveraging what you have already invested in!  

 

You can download the content inventory worksheet referenced in the document at http://www.socialzoomfactor.com/calendar 

Direct download: SZF_ContentInverntory_080_Final_mixdown.mp3
Category:general -- posted at: 12:51pm EST

You’ve heard the words… Tweet Chats, #TweetChats, Hashtags, or even hashbrowns as one of my clients first called them.  You see the early notification tweets: “Peeps – high tweet warning, for the next hour, headed into a tweet chat.”

For those who aren’t engaged in the tweet chat or don’t understand them, a tweet chat may seem like a bunch of noise. You are half right and half almost right. Yes, there may be some associated “noisy tweeting.” However, tweet chats can offer great benefit for you and your business to build new relationships, increase blog readership, build community, increase brand awareness, and even get new followers or Facebook fans!

So what is a tweet chat? Why should I care? How do I use a hashtag? How do you find relevant chats? What are the business benefits? What are the unspoken guidelines for joining them? What tools should I use to participate and filter tweets? 

Take a listen to  this episode of the Social Zoom Factor podcast for an overview of Twitter Chats from Pam Moore, CEO Founder Marketing Nutz, full service social media, social business, digital marketing, branding agency. She puts Twitter chats in a nutshell for you so you can understand what they are and how they can benefit you and your business. Future episodes will cover tips and strategies for how to start a tweet chat, how to monetize them and how to best join them for business and life benefit. 

Episode Highlights

------------------

Definition of a Twitter chat (tweet chat) 

What is a hashtag

Benefits of Twitter chats for business and personal branding 

Best tools to use for Twitter chats

How to find relevant Twitter chats

How to monetize Twitter chats

How #GetRealChat started

Best practices for organizing Twitter chats

Choosing relevant topics for Twitter chats 

Organic roles within the community for Twitter chats 

Direct download: SZF_079_Tweetchats_Final_mixdown.mp3
Category:general -- posted at: 9:56am EST

What is a hashtag you see on almost evey social media network? From Instagram, Facebook, Twitter to Google plus, hashtags are everywhere! How do you make sense of them? How do you know how many to use? When should you use them?

Hashtag, hash brown.... they sound somewhat the same. I've even had a few clients confuse the two just for fun.

Explaining the difference between a hashtag and hash brown is one of my favorite questions to answer. Often times, the people who have the guts to ask are the ones who get it the quickest. Why? Because as I always say, social media is about people. It’s about conversation. It’s about having a conversation to connect with real people. Social media simply makes it easier to do such.

Social media is not rocket science. We believe that most of marketing, business and life really can be simplified and put in a nutshell in terms that doesn't require a PHD in acronyms to understand.

So, what exactly is a hashtag? Take a listen to this episode of the Social Zoom Factor podcast for a succinct definition of a hashtag and how hashtags can help you grow your business using social media platforms such as Twitter, Instagram, Facebook and Google plus as well as increase brand awareness, help you nurture community and better measure your results and conversations using social media.

I even give you a fun recap of the differences of a hash brown and hashtag for those of you who like breakfast analogies to solve your social media problems ;)

Episode Highlights

  • Definition of a hashtag
  • Why you should use hashtags
  • Difference between hashtags and hash browns
  • Benefits of using hashtags
  • How to leverage hashtags to nurture community
  • How to leverage hashtags to do market research
  • How to identify top industry hashtags
  • How to select your own hashtags
  • Short summary of Twitter chats (will be covered in depth in episode 79)
Direct download: SZF_078_Hashtags_Final_mixdown.mp3
Category:general -- posted at: 2:08pm EST

Content marketing is not just a fancy buzzword or a shiny object invented via Mark Zuckerberg and Facebook.

Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do with traditional, "throw the social content spaghetti at the wall and hope it sticks" style of marketing.

Content marketing is at the foundation of every business of every size. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders.

This episode of the Social Zoom Factor podcast provides a tutorial for how to use our new 2015 Content Marketing Editorial Calendar. Download the calendar here-> 2015 Content Marketing Editorial Calendar Template 

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-qualityrelevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.
*Source: Wikipedia

Editorial calendars are important because they: 

  • Help you focus on needs of your audience
  • Help you inspire and connect with your audience
  • Help you provide value to your audience
  • Force you to think further than today and tomorrow
  • Help you integrate across mediums
  • Leverage across mediums, different audiences
  • Create once, use many (= increased ROI)
  • Streamline resources
  • Drive internal teamwork
  • Fuel idea generation and innovation
  • Create a drumbeat approach to content development
  • Help set expectations with your audience
  • Help you create loyal brand evangelists

Editorial Calendar Highlights

  1. Monthly conversation theme.
  2. Weekly conversation theme.
  3.  Blog post title.
  4. Target audiences (primary, secondary & tertiary)
  5. Author
  6. Editor
  7. Purchase cycle (awareness, consideration, preference, purchase, loyalty)
  8. Draft due date
  9. Primary keywords (5-10)
  10. Blog categories
  11. Supporting image(s)
  12. Other supporting media (image, video, podcast)
  13. Embed in other resource kits or publications
  14. Syndication
  15. Possible whitepaper (y/n)
  16. Client testimonial / graphics
  17. Call to action

Episode Highlights

  • Tutorial for how to use our new Content Marketing Editorial Calendar Template for 2015
  • Content marketing definition
  • Why you manage your content marketing like a publisher
  • Benefits of using a content marketing editorial calendar
  • The importance of knowing your audience
  • Leveraging content you already have to increase business results and ROI
Direct download: SZF_077_2015_CM_Calendar_Final_mixdown.mp3
Category:general -- posted at: 1:12am EST

What do you and your brand stand for? What are your morals? What ethics are you building your business and life upon?

How solid of foundation are you standing on? When if ever will you trade in your ethics, integrity and morals for a few bucks?

I was recently approached by the agency of a very large technology brand inviting me to help them out with an online influencer program.

The brand offered to pay me $1,500 to help them promote a campaign for a few short weeks. The campaign intertwined both a social good, random act of kindness type of game with a giveaway for a product.

Take a listen to this episode of the Social Zoom Factor podcast to hear why Pam Moore, CEO & Founder, Marketing Nutz, social media, digital marketing, experiential branding, web development agency turned down the opportunity. It did not align with my beliefs, morals and foundation for which I am building and have already built my brand. Although I would have loved to work with this particular brand, it was not worth the risk to my personal and corporate brand nor how I would want to kickoff the relationship with the brand.

Episode Highlights

Why I turned down the $1500 influencer marketing opportunity

Why you must know what foundation you are building brand upon

The importance of keeping true to your beliefs, ethics, morals and integrity

The importance of trust in building a social media community

Why you must keep the needs of your audience at the core of business and marketing decisions

Tips for working with influencers and thought leaders

Resources mentioned: 

Influencer Marketing and Launch Strategies for Startups, Tech Companies and Corporations (podcast)

Influencer Marketing Services from Marketing Nutz Agency

8 Steps to Develop a Social Business Plan and Strategy (white paper)

Social Media Audit, Consulting and Marketing Services from Marketing Nutz Agency

Direct download: SZF_Influencer_Marketing_076_Final_mixdown.mp3
Category:general -- posted at: 12:18pm EST

Cyber Monday and online holiday ecommerce sales.… either you are ready or you’re not!  Many business and marketing leaders miss out on tapping into the power of these online shopping holidays to increase sales, brand awareness and most importantly connect with their audience.

Too many times they think it's just for the big online and offline retailers. The truth is even small businesses can join the Cyber Monday and online holiday sales to drive business results. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target.

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, social business agency shares some solid strategies and tips to help you rock online Cyber Monday and Holiday sales. I provide you tips to help you get your cyber house in order as well as help you with ideas for your special offer clients can't refuse to act on. I also share ideas for how to announce and communicate your offer to your target audience and close with solid tips for overall success.

Even if you don't plan to participate in Cyber Monday or Holiday sales this year, you can leverage these tips to help get your online presence and social media platforms in tip top shape for the new year!

Episode Highlights

20+ Strategies and tips to rock your online holiday and Cyber Monday sales

How to select offers that your audience can't wait to get their hands on

Tips to communicate and launch your offer to your target audience

9 Tips to help you succeed overall with an integrated platform

How to leverage visual marketing and social media to humanize your brand during the holidays

Social Zoom Factor holiday podcasting schedule

Direct download: SZF_075_CyberMonday_final_mixdown.mp3
Category:general -- posted at: 2:24pm EST

Why is it so many marketers are looking for the easy button? Why do they think they can jump on Twitter, LinkedIn, Instagram and throw hundreds of thousands of dollars at Facebook ads and be successful?

Failing to take time to plan is planning to fail when it comes to social media, business and marketing.

Many marketers and business leaders are unfortunately spending loads of time and money on the tactics of social media, influencer marketing, content marketing, and the list goes on with no real understanding of why they are doing it in the first place.

It's like going fishing in the back yard pond hoping to catch a shark with a Barbie fishing pole. You are looking in the wrong place, have the wrong tools and no real plan how to land the big one, let alone even catch some bait fish.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, social business,  branding, digital marketing agency  share a healthy dose of some tough love. It's time for all marketers, new and experienced to stop the stupid marketing. It's time to roll up your sleeves and get to work. If you are lacking real social business results, there is likely a reason why. You need to get real with yourself and your business to set goals, get in the head of your audience and build a plan that will help you achieve your goals with helping your audience achieve theirs as a key objective.

Episode Highlights

Why marketers must stop stupid marketing now! 

Why failing to plan is planning to fail

Why planning to fail is like fishing in the back yard pond for a shark with a Barbie fishing pole 

 

Supporting Resources:

Audience Analysis Worksheet

10 Tips to Stomp Random Acts of Marketing (white paper)

8 Steps to Develop a Social Business Plan (white paper)

5 Reasons Marketers fail using social media (episode

15 Reasons Random Acts of Marketing are Bad for Business & Life (episode 28)

How to Build a Social Business Strategy & Plan (episode 14)

How to Build a Social Business Strategy & Plan (white paper)

Brand Humanization in a Nutshell (episode 5)

Direct download: SZF_074_StupidMarketing_Final_mixdown.mp3
Category:general -- posted at: 5:14pm EST

A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your audience in very memorable, inspiring and compelling ways. 

Did you know that the human brain processes visual information 60,000 times faster than the time it takes for the brain to decode text? 

Visual marketing can help you better tell stories, emotionally connect with your audience and community, increase brand awareness as well as achieve your business and marketing goals. 

Check out this episode of the Social Zoom Factor podcast to hear my 5 favorite visual marketing tools to drive efficiencies in creating visual images, better inspire audiences and enhance your social brand! 

This is the fourth Fab 5 in 15 episode we publish on Fridays. In our special Fab 5 Friday Social Zoom Factor episodes Pam Moore CEO Founder Marketing Nutz, full service social business, digital branding and marketing agency shares with you 5 ways to zoom your business in life in only 15 minutes! We want you to get out there and enjoy life. The Fab 5 in 15 series is designed to help you save time so you can enjoy the WHY of life and business you are doing all of this in the first place.

 

Episode Highlights

 

5 Top visual marketing tools 

Why visual marketing? 

Using visual marketing at live events

How to drive efficiencies with visual marketing tools

Sharing visual images across multiple Instagram accounts 

How to frame multiple images into one framed image to be shared on Instagram and other social networks 

How to repost images from another Instagram account 

 

Recommended Resources mentioned: 

Instagram

Repost

Instaframe

Wordswag

Hyperlapse 

Canva

Direct download: SZF_073_Fab5VizMktg_Final_mixdown.mp3
Category:general -- posted at: 1:41pm EST

Every brand touch and impression you have on a client, audience, partner or potential customer matters. There is not one touch or one experience that matters more than another.

It takes on average a minimum of 6-7 brand touches before someone will remember your brand. You only have one chance to make a first, second and third impression.

A brand can be delivering 95% positive, memorable and delightful brand experiences. However, if even one touch is negative it could be destructing brand equity, brand loyalty and bottom line revenues. It could be the key inhibitor keeping a brand from achieving their business goals and objectives.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, digital marketing, experiential branding and word of mouth agency shares a recent experience visiting Divani Apollon Palace and Thalasso and Intercontinental hotel on a recent trip to Athens, Greece.

It is a compelling case study that validates the impact one single brand impression can make on a series of brand impressions and overall brand loyalty and decrease in average spend during a hotel stay. One of the hotels discussed delivered a consistent positive experience, where the other did not.

Take a listen to the podcast and learn why you must ensure every brand experience is as as delightful as possible if you want to earn loyal brand evangelists, increase brand equity, brand loyalty and customer satisfaction overall.

 

Podcast Episode Highlights

Comparison of Intercontinental Hotel and Divani Apollon Palace and Thalasso

How one brand impression decreased my overall spend at Divani Apollon Pallace

Why hotels must care about every customer experience, including the gym area

Why value matters and ripping customers off can decrease money spent as well as decrease brand loyalty

Supporting Resources:

 

Digital Body Language: 105 Factors Impacting Your Business and Personal Brand (white paper)

Social Media Audience Analysis Worksheet

10 Things You Must Know About Your Audience (episode 4)

Surprise and Delight Customers to Earn Brand Loyalty: Delta Airlines Case Study (episode 69)

Power of a Smile: 10 Tips to Smile Virtually: Delta Airlines Case Study (episode 71)

Employee Brand Advocacy Webcast Instant Replay (webcast)

Direct download: SZF_072_Brand_Touches_mixdown.mp3
Category:general -- posted at: 1:43pm EST

Real results can be achieved using social media only when you know how to inspire and connect with your audience. Earning brand loyalty requires both art and science. 

The power of a smile can be life changing. Have you ever had one of those moments where a smile on someone's face simply brightened your day? Where an unexpected simple smile reminded you there are still good people in this world?

A smile can warm a heart. It can help shed a tear. It can make a cloudy day feel sunny.

In business a smile can earn a loyal customer for life. A smile can help solve a problem and even save a customer.

In this episode of the Social Zoom Factor podcast I share a recent positive experience I had with Delta Airlines on a recent trip to Greece where a smile simply made my day. Through a series of positive brand impressions and experiences, Delta has quickly earned my loyalty and trust. The experience even inspired me to share it with my friends, family, online community and listeners to this podcast.

In this episode Pam Moore, CEO Founder Marketing Nutz, a full service, social media, digital branding, content marketing, conversion optimization agency shares 10 tips to smile at your customers online. Though we can't always smile at our customers and community in real life, we can definitely deliver them smiles in the form of digital and social body language. How we talk, how we listen, respond and communicate are all virtual ways in which we communicate and the loyal trust of our audience and social media community members.

Take a listen to the podcast and learn how you can deliver virtual smiles to your audience and increase brand equity, brand loyalty and customer satisfaction overall.

Podcast Episode Highlights

The power of a smile

Delta Airlines case study in the power of a smile

10 Tips to virtually smile at your audience, community and listeners utilizing social media

The power of social and digital body language

 

Direct download: SZF_071_Virtual_Smile_mixdown.mp3
Category:general -- posted at: 12:39pm EST

Have you tried implementing an employee brand advocacy program only to find you are constantly hitting internal business road blocks?

Do you struggle with getting the buy-in from key stakeholders? Do you feel like you are herding cats getting even your pilot program off the ground?

A successful employee advocacy program requires more than a fancy slide deck, and lip service approval from the c-suite.

If you want real results everyone from the CEO and c-suite, executive directors to employees must have skin in the game. You must earn their buy-in, support and belief in your program. You need to ensure them they are part of something that is bigger than themselves and what you or them can do alone.

Take a listen to this episode of the Social Zoom Factor podcast from Pam Moore, CEO and CoFounder Marketing Nutz, a full service social business, digital marketing and branding agency, for a discussion on why key stakeholders, business leaders and employees must invest in employees and why employees must be committed to the program for the right reasons.

Podcast Episode Highlights

Why commitment from the c-suite is imperative

Why buy-in from middle management and directors is important

Why employees must have skin in the game

Direct download: SZF_070_Advo_Skiningame_Final_mixdown.mp3
Category:general -- posted at: 6:23pm EST

What human being doesn't love a delightful surprise? An unexpected and positive brand experience can create memories that last a lifetime.

It's not the status quo of life and business that we remember and want to shout from a mountain top and tell our friends and colleagues about it.  

Why is it so many brands focus only on status quo? I really do wish more brands would choose to delight me and give me something more than what I expect and what all of their competitors deliver. 

Brand leaders must embrace the need and importance of creating positive customer experiences. Surprising and delighting customers can help brands increase customer loyalty and even inspire their audiences to share the delightful experiences far and wide with their networks both online and offline.  

Check out this episode of the Social Zoom Factor podcast to hear Pam Moore, CEO and Founder Marketing Nutz, a full service social media, digital marketing and branding agency share a case study about an amazing, delightful and unexpectedly pleasant experience I recently had while flying on Delta Airlines on a trip to Athens, Greece.  I also compare the experience to a not so delightful experience I had on a recent and prior trip flying Jet Blue airlines.  

Listen to the podcast to also hear specific tips and strategies for how business and marketing leaders can create delightful and unexpected experiences for their customers and community. 

Podcast Episode Highlights

Why all brands should have a goal to surprise and delight their customers consistently

How to create delightful and unexpected customer experiences

The benefits of creating delightful, unexpected customer experiences 

Earning loyal brand evangelists via delightful customer experiences 

Why brands must provide a better than status quo customer experiences 

Importance of knowing your customer and giving them what they want before they know they want it 

Acknowledge the needs of your customers and clearly communicate the fact you will deliver to the needs

The importance of consistently making every brand touch count 

Direct download: SZF_069_DelightCustomerFinal_mixdown.mp3
Category:general -- posted at: 11:51am EST

Did you know that 41% of people believe employees of an organization are more trusted than the CEO, founder or public relations department, according to  Edelman Trust Barometer?

Your employees are the front door, back door and window to your brand. They know what is inside your brand and are the people who make the authentic delivery of your brand promise to your target audience, customers and social online and offline communities a truth or a myth.

Your employees are already active on the social networks today regardless if you want to acknowledge it or not. They are already making hundreds and thousands of brand impressions every day on social networks such as Facebook, Twitter, LinkedIn, Instagram and the list goes on.

The majority of organizations and business leaders today want to increase brand awareness and brand equity, grow their community, increase sales and earn the support of loyal brand evangelists.

What they don't realize is that some of the greatest opportunities for quickly recruiting and earning internal brand advocates and external brand evangelists to grow their business are sitting right within the walls of their own company.

Take a listen to this episode of the Social Zoom Factor podcast and learn the top 10 reasons employees are your best brand advocates from Pam Moore, CEO and founder of Marketing Nutz, a social business, digital marketing and experiential brand agency. 

An employee brand advocate program can help you inspire and engage employees to not just understand your brand promise but to live it! Creating such a program often helps you do the "double click" on what is really happening within your organization in regard to employee advocacy or lack there of, understand who is already utilizing the social networks and who needs training.

Bottom line, you can never go wrong by investing in your greatest asset, which is the human beings within your organization. When you invest in them, they are more inspired to invest in your customers, partners and greater community of humans.

 

Podcast Episode Highlights

Top 10 reasons employees are your greatest brand advocates

How employees create organic conversations to inspire others to connect with yuor brand

How empowering your employees powers up your brand

Why employees are more trusted than your CEO, Founder and marketing department

Your employees are already investing in  your brand, invest in them

How to bridge the social digital divide with an employee brand evangelist program

Direct download: SZF_068_10ReasonsEmpAdv_Final_mixdown.mp3
Category:general -- posted at: 6:38am EST

There is a new social kid on the social networking block. This kid goes by the name of Ello. Many are jumping on to the new social network and saying hello Ello by the thousands per hour. However, the real question is how long will they stick around? As I always say, what happens after the like is far more important than the initial like, or in this case "hello."

Are the people jumping onto Ello doing anything more than saying hello?

Ello touts itself as the anti-Facebook and plays against the Facebook business model of advertising, privacy issues and now requiring real user names.

In my opinion, any network that has a primary value proposition of taking out Facebook is failing from the start and needs to go back and do their marketing 101 homework.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO and Founder of Marketing Nutz, a full service social media, digital marketing, experiential branding and content marketing agency shares with you her thoughts on the new social network, Ello and if  it's "Hello Ello" or "Goodbye Ello." I also do a quick review of the Ello Manifesto, privacy policy and business model.

Episode Highlights

Do we need another Facebook?

Is it time to say hello to Ello?

Will people say goodbye to Ello before really saying hello?

What will it take for a social network to ever beat out Facebook?

Direct download: SZF_067_Final_HelloEllo_mixdown.mp3
Category:general -- posted at: 1:19pm EST

Becoming a social business is a journey, not a destination. You can't just mark a day on the calendar and say "this is the day we will be a social business." 

 

We must embrace the journey. We need to endure the bumps, valleys and remember we are in this journey for the long haul! We need to build a team of people who are ready for the journey and can see the vision ahead. 

 

If you are having difficulty seeing real results from your investment in social media, it may be time for you to do a quick mindset check. The problems may be in your own heart, mind and attitude vs The keys to success in integrating new media, social technologies and social business practices into your business for real results are in the people, human relationships and leading teams to achieve goals and objectives. 

 

We must embrace imperfect perfection and know that perfection is the enemy of good. Sometimes really good is good enough! 

 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz share with you 25 tips for a healthy social business mindset. I share with you why success is as much about the art of human relationships as it is about learning and understanding the technology and new media platforms. 

Direct download: SXF_066_Final_CEOMindset_mixdown.mp3
Category:general -- posted at: 8:55am EST

There definitely is no shortage of social media self proclaimed gurus and experts willing to tell you exactly what you should do to achieve results in business using social media. 

You could spend every waking moment of your day reading blog posts, analyzing industry reports, peeling back the onion of the best practices from the social scientists. 

They have advice on everything from how to tweet, how to get retweeted, what time of day to tweet, and when, how and why you should be on one social network over the other. In addition you can find a ton of advice on how to become a social rockstar overnight with their magic social media pill for a low price of $49! 

There is a hard reality you must understand. You need to quit building your strategy based solely on the advice of social media gurus and scientists. 

Why you ask? Because you need to build your own plan that supports the needs of your audience and your own business goals and objectives. These gurus we are referring to do NOT know your audience, your business or your goals and objectives. 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz a full service social media, digital marketing, content marketing and brand agency explains why you must stop taking the advice of gurus as the social media gospel and why you need to roll up your sleeves and get to work building your own plan. 

 

Episode Highlights

Why you must stop basing your social media strategy on guru advice 

Why you must build your own plan 

Two case studies showcasing why the guru advice does not always drive desired outcomes 

Why there is no replacement to knowing your audience 

Direct download: SZF_065_Dontfollowexperts_Final_mixdown.mp3
Category:general -- posted at: 8:14am EST

Your employees are conversation starters and the front door to your brand 24 hours a day, 365 days of a year. Their reach, impact and conversations with their friends, colleagues, communities and networks they influence don't stop when they punch out for their day job with your organization.

According to Edelman's Trust Barometer, 41% of people think a company's employees rank higher in public trust than their PR department, CEO or Founder!

84% of people trust recommendations from friends and family above all marketing.

In this episode of the Social Zoom Factor podcast, Pam Moore, CEO & Founder Marketing Nutz a full service social media branding, digital marketing and word of mouth marketing agency explains why you should consider an employee advocate program to quickly power up your brand and business results!

 

We are also pleased to announce the first of a series of conversations and educational events to help business leaders understand how to develop and execute a brand advocacy program in their organization to increase employee engagement as well as increase brand awareness and business results.

This exciting new series is co-hosted and sponsored by our new partner, EveryoneSocial.

How to join the conversation and tap into the power of your employees to power up your brand!

 

Download the white paper outlining 9 Steps to Develop an Employee Brand Advocate Program

Listen to the podcast to learn why employee brand advocate programs drive results.

Join the conversation on October 7th at 9pm et via #GetRealChat Twitter Chat.

Register for the webcast scheduled for October 15th at 1pm et!

Episode Highlights

How to join the conversation and upcoming events to help you build your own employee brand advocacy program

Why you should consider an employee brand advocacy program

Compelling industry statistics validating the trends and power of employee brand advocates

Key performance indicators influenced by employee brand advocate programs

Direct download: SZF_064_Advocacy_ES_Final_mixdown.mp3
Category:general -- posted at: 1:21am EST

Are you building a social media community built upon trust, meaningful relationships and value? Or are you building a self serving empire? 

Many marketing and brand leaders struggle with success in building community. They spend hours a day posting updates, engaging with community members and measuring results or lack of there of.  However, when you do the "double click" to see how exactly they are building this so called "community," it's easy to see they are really all about themselves. There is no real sense of community and in reality they are simply bringing people together so they can promote themselves and their business. 

Real communities are built upon trust, open communication, sharing, relevancy, context and meaning. They help nurture relationships and the members within the community help one another often times in both business and life. 

If you are frustrated and not seeing business or life results utilizing social media to build community it may very well be time for you do an assessment on your strategies for building community and nurturing relationships. 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media marketing, branding and conversion optimization agency explains the difference between a real community built on trust and value vs a self serving empire. Pam helps you with a series of questions to help you identify if your behavior is attracting people to come closer to your brand or if your social media strategies and tactics are pushing them away.

 

Episode Highlights

How to identify the difference between a community and self serving empire

How to determine if your social community building efforts may be coming across as self serving to your audience

Providing value for community members

Enabling people to be part of something bigger than they can be by themselves

How to ensure you bring people closer to your brand vs pushing them away 

Direct download: SZF_063_FInal_empirevscommunity_mixdown.mp3
Category:general -- posted at: 11:10am EST

It's not rocket science or hot news that earning trust, establishing authority and nurturing relationships is the key to success in business and life. Do you wish you had more business conversions? Focus on earning trust as a top priority. Relationships are nurtured over time with a foundation of trust, caring, and open communication. Relationships are not formed via a spam auto Twitter direct message or a spam link blasted via Twitter to the top 50 influencers in your industry niche. 

Many marketing and business leaders hop onto the social networks and get excited about how easy it is to blast the noise to hundreds and thousands of people. Even for those who don't like to write, they find it easy to throw together a few 140 character tweets spamming links and self promotional content with the hopes of growing their business. 

Spamming and over self promotion will hurt your brand more than help it. These behaviors may be pushing people away from you and your brand vs attracting them and inspiring them to have a relationship with you.

If spamming and self promotion are the behaviors you have been falling to then it is time you do a reset. You can easily stop spamming today. It's one simple decision.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO & Founder of Marketing Nutz a full service social media, digital marketing and experiential branding agency explains why spam and self promotion is not going to help your business. Pam also share why your business and marketing results will be exponentially higher if you focus on earning trust and establishing relationships.

 

Episode Highlights

Why trust and relationships stomp spam and self promotion for business results 

Why spam is hurting your brand more than helping

The importance of providing consistent value to earn trust and build relationships 

Why you must know your audience and develop a strategy to help them achieve their goals 

Focus on the human relationship first 

Direct download: SZF_062_TrustvsSPAM_Final_mixdown.mp3
Category:general -- posted at: 10:38am EST

Humans are creatures of habit. Since marketers are humans, this means it's easy for marketers to fall to old tactics and strategies to achieve their business and marketing goals.

Times are changing. Smart marketers are quickly learning that it is no longer simply about eyeballs and impressions. To inspire audiences to connect with brands, marketers must connect in a human way.

Even more important is that audiences and community members are invited to join something bigger than what they can be or do by themselves.

It is human behavior for people to want to feel connected. They want to connect with other humans. They want to know that they are safe, cared for and that their worth on this planet will have a lasting impression. They want to feel a sense of belonging, achievement and actualization.

Bottom line, people want to be part of something bigger than what they can be by themselves. They want to not just buy something, but join something.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, social media marketing, social business, branding agency explains why marketing and business leaders leading social media marketing for brands of all sizes must empower their audience and give them something to join that offers value, relevancy, community and relationships that are meaningful. Pam also share 10 strategies and tips to nurture and grow communities that offer value to all who choose to participate.

 

Episode Highlights

Why people want to be part of something bigger than themselves

Why people want to do more than buy things

What people look for in a community

How community leaders can build a "sticky fabric" that attracts and inspires people to stick around for the long term

10 tips to nurture and grow meaningful communities

Direct download: SZF_061_PPL_dony_buy_they_join_mixdown.mp3
Category:general -- posted at: 9:24am EST

There is not a day I don't wake up that my social media stream and email inboxes are not filled with spam and self promotional garbage from people I don't know trying to sell me their goods. Everything from Twitter direct messages, public spammy tweets, to LinkedIn spam messages and the list goes on.

Whatever happened to first saying hello? Or how about building a relationship first? Or even better, how about earning my trust and inspiring me to check out your blog, website, mobile application or other products and services?

It is imperative that marketing and business leaders learn both the art and science of social media.

Just because you CAN spam the world using social media doesn't mean you should.

It's time marketers shift gears from the "me me me" selling strategy to the "give, give,  give" mentality.

Inspire your audiences to connect with you with a top goal of helping them achieve their goals. When they achieve their goals, you then achieve yours by default because you are aligned with the needs of your audience. Inspire, connect achieve! Don't make it more difficult than it has to be.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media marketing, branding, digital marketing agency shares 10 ways you can provide more value and quit the selling, spamming approach to social media engagement.

 

Episode Highlights

10 ways to provide value

Why you must stop spamming today

Using language your audience can understand and connect with

Earning trust and nurturing relationships is the key to success

Building an integrated platform that helps you connect with your audience over time

Building an authentic, human brand

Direct download: SZF_060_QUITSELLING_mixdown.mp3
Category:general -- posted at: 9:23am EST

It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and "Facebook is free" mentality.

The truth is that the ability to achieve real business results using social media requires proper research, education, planning, an understanding of your audience and much more. You must know what your audience wants from you as well as how you can offer them unique value that helps them achieve their goals in life and/ or business. 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, experiential branding and digital marketing agency shares 5 reasons why marketers and business leaders fail and never see real results using social media. Do the opposite of these 5 things to increase your results and better achieve your business goals and objectives. 

Episode Highlights

5 Reasons why marketers fail using social media 

Why being unprepared and lacking an understanding of the social ecosystem impacts business result

Why being impatient can be disastrous to your social media planning and execution 

The importance of understanding your customer 

The importance of a solid brand architecture and messaging platform to inspire and connect with audience and community 

Direct download: SZF_059_5reasonfail_Final_mixdown.mp3
Category:general -- posted at: 9:11am EST

Are you one of those people who has spent the last 6 months or longer searching for the social media easy button? Do you wish there was a perfect cookie cutter solution you could buy or a social band-aid you could slap on your broken business that would make all of your social business problems go away? Do you wish there was a magic carpet ride to increase brand awareness, Facebook news feed mastery and Twitter viral master heroism? 

The truth is that there is only one way to do social media and that is the way that works for you, your audience, your customers, and your business.

You might as well quit searching for the social media get rich fast pill as it doesn't exist. There is no class that you can download or workshop you can attend that will help you become a social media rockstar or guru overnight.

There is no shortcut that will help you bypass rolling up your sleeves and getting in the head of your audience, setting goals and objectives and building and implementing a strategy and plan to inspire your audiences to connect with you.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, full service social business, digital branding, online marketing, conversion optimization agency shares 5 reasons why you can not follow in the footsteps of others doing social media. I explain clearly why you must build your own plan if you are seeking real business results. There is no way around it. 

 

Episode Highlights

The only way to do social media in a nutshell 

5 Reasons why you need to stop searching for the social media easy button

Why you must know your audience deeply 

Why setting goals and objectives is unique to each brand and business 

How to put the "you factor" into your marketing and business for increased results 

Finding your unique value for your audience and community 

Direct download: SZF_058_ONEWAYSOCIAL_mixdown.mp3
Category:general -- posted at: 2:51pm EST

Are you an entrepreneur, small business owner or leader in a corporate organization and feel as if you are stuck in a rut? Ever feel as though the rest of the world is zooming past you? Or maybe that you have fallen victim to the status quo bug? You know your results could be better but you don't know how to get there. 

 

If this is you, then this episode of the Social Zoom Factor podcast is exactly what you need.

 

In life and business we always want to be looking ahead to what we can be doing that is better, smarter and more efficient. Most importantly we need to always be striving to deliver the best value for our audiences, customers, partners and larger community.

 

In this episode Pam Moore, CEO Founder of Marketing Nutz, a full service social media, branding, digital marketing and content marketing agency shares 5 tips to help you get unstuck and hopefully inspire you to take your business and life to the next level.  You can implement these tips immediately. It's time you stomp status quo and zoom past your competition once and for all!

 

Episode Highlights

Stop comparing your chapter 1 to other people's chapter 20

Stop copying your competitors and others in your industry 

Doing research to understand what is the current status quo in your industry

Why you should take a day out of the office 

Focus on the needs of your audience as a top priority 

Direct download: SZF_057_Status_Quo_mixdown.mp3
Category:general -- posted at: 12:03pm EST

Everything you tweet, post, pin, say and do is a representation of your brand.

 

Does adding the disclaimer "my tweets are my own" to your Twitter profile really make them your own? Does it really separate your thoughts in 140 character increments from that of the brand you are associating yourself with?

 

Brand, marketing and business leaders must realize and learn that a simple statement of "my tweets are my own" does not mean that another human being reading them is going to necessarily separate those thoughts and a particular tweet or post to any social network from that of the brand.

 

Instead, brand and organizational leadership should be focused on investing in employees as human beings. They should be training them, empowering them to be loyal brand evangelists!

 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO and Founder Marketing Nutz, a full service, social media, social business and digital marketing agency shares with you exactly why she does not  believe your tweets are your own and that they have a direct impact on the perception of the brand for which you are associating yourself.

 

Episode Highlights

 

Why Your Tweets are Not Your Own

Everything you do online is a representation of the brand you work for

The importance of an employee brand advocacy program 

Social media will reveal your organization from the inside out before transforming it 

Direct download: SZF_056_Tweets_Not_Own_mixdown.mp3
Category:general -- posted at: 5:41pm EST

Can a brand really be human? In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, full service social media, social business, digital marketing, branding agency answers this question.

Becoming a human brand is different for each organization. There is no perfect cookie cutter solution. However, there are  definitely some best practices that can help marketers and business leaders better humanize their brand and connect their audiences in a real and meaningful way.

What are your favorite brands? Why are they your favorite?  It could be you like the product, the service, the way it makes you feel. It could be many different things.

If it is not the actual product you are in love with from the brand, then the chances are high that you like the service as well as the way the brand makes you feel.

The brand has done something within you heart that makes you feel good. Do you feel empowered, inspired, capable of doing more, being more than you would be without the brand and its offerings?

The feelings you are feeling likely didn’t happen by accident. Smart marketers have been executing emotional and human brand strategies and tactics for decades. People buy from people. People connect with other humans more deeply than they can connect with a logo or an inanimate object.

The goal with brand humanization is to empower your people to power your brand while at the same time ensure you are building and igniting your brand as a whole, as an organization. The days of hiding behind corporate collateral that is scripted word for word, presentation decks that are wordsmithed for weeks are long gone. 

Today’s communication online, via mobile devices, text, via social networks such as Facebook, Twitter, LinkedIn,Instagram are real time. Brands must figure out how to part of the organic conversation that is happening 24/7.

Brand leaders must figure out how to connect with their customers in a real, relevant and personal way.

So how do you do this? What are some of the characteristics of human brands? Take a listen to this episode of the Social Zoom Factor podcast for 15 characteristics of human brands.

 

Episode Highlights

15 Characteristics of human brands

Importance of social listening

Giving people something bigger to join than what they can do on their own

Engaging and communicating as humans

Empowering your employees to put the turbo into your human brand power

Embracing imperfect perfection because humans are not perfect

Staying focused on the right metrics, quality over quantity

Direct download: SZF_055_Brands_be_social_mixdown.mp3
Category:general -- posted at: 11:25am EST

If you think LinkedIn is only for looking for a job you are missing out on benefits that could be increasing brand awareness, generating leads and increasing sales. 

Did you know that there are executives using LinkedIn from all 500 of the Fortune 500 organizations? Or that LinkedIn is the world’s largest professional network online with more than 313 million members in over 200 countries and territories?

Although they started with only 4,500 members in 2003, professionals are now signing up to join at a rate of more than 2 new members per second.

LinkedIn can provide many benefits for brands, marketers and business leaders both personally and professionally. From establishing authority, building trust, igniting your personal brand, increasing corporate brand awareness and community building to nurturing relationships, generating leads and increasing sales LinkedIn can provide tremendous value for those who learn to embrace and maximize the potential.

LinkedIn is a platform that myself and our agency spends the least amount of time on. However, we see high value and return on investment for time and investment spent.

Often times when new prospects contact us via LinkedIn, they are ready to do business. The question is usually, “how can we get a proposal quick and when can you get started. LinkedIn is often the last stop of our online platforms and profiles before they make a decision to explore a business relationship with our agency, Marketing Nutz.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz shares 10 things you can do on LinkedIn besides look for a job. She also provides some history on LinkedIn and current statistics of use and demographics.

Episode Highlights

10 things you can do on LinkedIn besides looking for a job

LinkedIn statistics and business trends

Benefits of using LinkedIn for business

Using LinkedIn to develop your personal brand

Using LinkedIn to establish trust, authority and thought leadership

Using LinkedIn to nurture relationships

Using LinkedIn to grow community

How to leverage LinkedIn to maximize ROI of your other social networks and marketing efforts 

Direct download: SZF_054_LinkedIn_mixdown.mp3
Category:general -- posted at: 3:25pm EST

There is not a day that goes by that I don't hear an ear full from a client, partner, colleague or friend of how much they dislike a particular social network, or how a social network is not delivering value for their business. 

It's human nature to want to blame a "thing" on the lack of a result. It's easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business. It's easy to blame the lack of success on the never ending changes to the Facebook algorithm, spammers on every social network and the list goes on.

The truth is that your results are 100% dependent upon how prepared you are as well as how patient you are.

Your return in business and life is only going to be as good as the quality of inputs. If you are always trying to take the easy way out, your results are going to be lacking.

If you take time to plan, set goals, understand the needs of your audience and help them solve problems, your results will show such! 

Bottom line, you need to stop being lazy. It's not Facebook's problem you are not achieving your goals. You must think bigger than Twitter or LinkedIn! It's time you take responsibility for the results or lack of results in your business! 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, branding, digital marketing, content marketing agency delivers a dose of tough love on how to achieve real results in both business and life using social media. 

Episode Highlights

Why social media is not free

Your time is your greatest asset 

Importance of developing an integrated platform that works when you're not working

Importance of developing a social fabric to zoom results in business and life

Importance of setting goals and objectives

Why you must know the needs of your audience

Why doing the RIGHT things is better than doing EVERYTHING

Direct download: SZF_053_MNMinute_mixdown.mp3
Category:general -- posted at: 6:03pm EST

If you know anything about using Wordpress for business, you know that having the right plugins is key to maximizing the platform and ensuring you are leveraging the technology to achieve business goals as well as deliver a pleasant and consistent user experience.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, social media, branding and digital marketing agency shares 5 of her very favorite Wordpress plugins.

An important note is also that a plugin will not do anything for your business and online platform if you do not have a solid foundation from which you are building your online marketing strategy upon. It is important that your site is mobile friendly and preferably mobile responsive to meet the needs of the modern, connected customer.

I also encourage you to check out the other associated podcasts and information provided below if you are struggling with achieving an ROI with your online marketing investment. The sum of the parts are greater than the hole.

This is the third Fab 5 in 15 episode we'll be providing on Fridays. I share with you 5 ways to zoom your business in life in only 15 minutes! We want you to get out there and enjoy life. The Fab 5 in 15 series is designed to help you save time so you can enjoy the WHY of life and business you are doing all of this in the first place.

 

Episode Highlights

5 Top wordpress plugins

The importance of security and backups

How to improve performance by optimizing image sizes

My favorite social sharing plugin that is also mobile responsive

Why the foundation of your blog or website is still most important

Direct download: SZF_052_Fab5Friday_Plugins_mixdown.mp3
Category:general -- posted at: 3:30pm EST

Ever feel like banging your head against the Facebook, Twitter or LinkedIn wall trying to think of ideas for your content marketing efforts? If yes,  you are not alone.

Some of the brightest marketing and business leaders run out of ideas when it comes to inspiring and connecting with their audience. It's alright to feel stuck now and then. However, if you find yourself continually running short on ideas it's time you find some inspiration and quick!

Even if creating content doesn't come easy for you, the truth is inspiration for creating amazing content that connects you and your brand with your audiences in a meaningful, relevant and human way can be found within the most simple parts of your business.

Content marketing that inspires your audience and helps them solve problems will organically attract them to your brand. By establishing trust and thought leadership you can more easily nurture relationships that will endure the never ending technology changes.

In this episode of the Social Zoom Factor Pam Moore, CEO Founder Marketing Nutz, experiential branding, digital marketing, social media and conversion optimization agency shares 25 content marketing ideas to inspire your creative juices to get unstuck and start delivering content that will engage, empower and organically attract your target audience to you and your brand.

 

Episode Highlights

25 Content Marketing Ideas to Kick Writers Block to the Curb

How to leverage news, frequently asked questions and product reviews as content

The art of incorporating storytelling into your content marketing efforts

Best practices for creating amazing content

How to leverage video and podcasting as content

Conducting expert interviews and turning them into content in multiple formats

Direct download: SZF_051_25CMIdeas_Final_mixdown.mp3
Category:general -- posted at: 12:36am EST

It is not news that content marketing is one of the hottest buzz words for online business today. Many self proclaimed social media, social business and internet marketing experts want to convince you that content marketing was invented via the era of social media and social networks. The truth is that content, relationships and connecting as human beings has existed for decades.

Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action.

In this episode of the Social Zoom Factor podcast I put content marketing into a nutshell to help you understand what content marketing is and how you can use it in your business to serve the needs of your audience, grow community and achieve your business goals.

 

Episode Highlights

Definition of content marketing 

Best practices of developing and leveraging content marketing for business

Creating content that helps your audience solve their business problems 

Different types of content marketing 

Using content mediums such a video marketing, podcasting, blogging, and social networking 

Direct download: SZF_050_ContentMktg_mixdown.mp3
Category:general -- posted at: 3:11pm EST

It is no surprise that social media networks such as Facebook, Twitter, LinkedIn, and Instagram is changing the landscape for events and conferences. The conversation is no longer limited to the stage, event break out sessions, paid for booth displays and show floors. Instead, there is a conversation happening 24/7 both inside and outside of the event.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, social business, digital marketing, branding agency shares 25 tips and strategies to increase ROI at events and conferences by integrating social media.  

Event managers and marketers have a tremendous opportunity to leverage social media to increase awareness of the event, increase attendance, and better engage participants live at the event as well as online. Your audience and attendance is no longer limited to the people sitting in seats in the chairs.

By integrating social media into the DNA of your event, creating visual experiences for participants and developing  influence programs that tap into the power of other people's communities within your industry you can quickly and better engage loyal brand evangelists and exponentially turn up both the buzz and business results for your event.

Events are the perfect medium to fully embrace the power of social media and social business.  Social media is really one big conversation. 

 

Episode Highlights

 

25 Tips to Increase ROI at events and conferences 

Pre and post show planning and integration 

Using and integrating hashtags into conversation 

Utilizing Twitter, Facebook, Instagram, LinkedIn and more 

Creating a visual experience that humanizes your brand engages attendees 

Taking the conversation outside of the venue and event walls 

How to turn up the buzz 

Importance of measurement and analysis from the start 

How to set goals and objectives 

Direct download: SZF_049_SMEVENTS_mixdown.mp3
Category:general -- posted at: 8:50am EST

Is the real estate and vacation rental industry keeping up with technology including social media and mobile marketing? Are they doing all they can to inspire, engage, and connect with the new modern customer? Or are realtors ignoring these mobile, always connected and social savvy customers?

Many realtors, property managers and others working in the industry complain of not enough leads, their websites not performing to a level that delivers a positive return on investment and that they are not seeing results using social media.

This shouldn't come as a surprise with a few quick Google searches. Even the top searches return websites and blogs that are not mobile responsive, listings that lack visual appeal and the list goes on.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service digital marketing, branding, social media, conversion optimization agency shares strategies, tips and best practices to increase business results using social media, mobile marketing, online marketing as well as a higher return on their investments online.

 

Episode Highlights

My experience in looking for a home using the internet and a mobile device

What I would do if I were a social realtor

10 Tips for realtors to improve their online marketing results

How realtors can better use social media to connect with the modern buyer

How realtors can leverage new media such as video, podcasting and social media to grow their business

The importance of creating a community others want to join

Creating something bigger than yourself, bigger than what you and I can do alone

Direct download: SZF_048_SOCIALREALTOR_mixdown.mp3
Category:general -- posted at: 11:39am EST

It is easy to get lost in the bits, bytes and 140 character conversations of social media. For many entrepreneurs, marketers and business leaders, deciding what tools to focus on to optimize social media efforts can be a daunting task.

Twitter is a platform that many people have a difficult time learning. However, it's also one of the most powerful platforms for those who take the time to understand, embrace and utilize it for their benefit.

Knowing what tools to spend time on versus ignore can save you much time when it comes to actually seeing a business return using Twitter for business.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, social media, digital marketing, branding, conversion optimization agency will share with you 5 of my favorite Twitter tools.

These tools will help you better inspire and engage with your audience, manage social media efforts, listen as well as analyze real-time conversations and results so you can continually rinse, repeat and optimize.

This is the second Fab 5 in 15 special Friday episode. Each Friday Pam Moore will  share with you 5 ways to zoom your business and life in only 15 minutes! We want you to get out there and enjoy life. The Fab 5 in 15 series is designed to help you save time so you can enjoy the WHY of life and business you are doing all of this in the first place. Please let me know your thoughts and if you like this format. You can comment below or send a tweet to me at @PamMktgNut using the hashtag #SocialZoomFactor!

 

Episode Highlights

5 Top Twitter tools to nurture relationships, increase efficiencies, engagement and business results

Easy ways to break through the noise on Twitter

How to identify key influencers following and engaging with you

How to increase  Twitter following

How to easily curate and schedule posts for posting to Twitter, LinkedIn, Google+ and Facebook

Direct download: SZF_047_Fab5_mixdown.mp3
Category:general -- posted at: 8:11am EST

Can I pick your brain please? How about a free lunch? Will you review my mobile application and tell all of your friends about it? We have all seen and heard these desperate marketing attempts at gaining free knowledge and help. Despite the fact that we spend days every week publishing advice free blog content, podcasts, hosting tweet chats and more, people still want more and don't want to pay for it.

If you have worked a day in business you likely know that time is money. If you do not put a value on your time, nobody else will. You must put a value on your knowledge, resources and time you spend on whatever it is you do. When you put value on your time and knowledge, those around you will do the same.

There is not a day that goes by that I am not bombarded by requests to meet for a free "pick your brain" session, review new mobile applications, videos, marketing plans, infographics and the list goes on.

Every morning I jump on to Twitter to find people begging for follows, downloads of apps, sharing of content to help it go viral. The truth is that there is no cookie cutter solution to starting, launching and growing a business business for real results. You must get in the head of your audience. You must set goals and you must nurture relationships that can help you grow.

When you spend your days online begging and pleading for free help you are hurting your brand more than helping.

I am not saying we shouldn't give our time to those in need. What I am saying is that those asking for free time should first build a relationship with the person who they want to engage with and learn from. Life and business is about relationships. It seems that too many are wanting to skip that step in exchange for the magic carpet ride and easy button, which in reality does not exist.

The sooner you can learn this fact, the better your business and life will be.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, digital marketing, branding and content marketing agency shares with you why I do not accept the free lunches that include a "pick my brain" free lunch invitation. I also share with you exactly how you can work with me, my agency and our team.

Direct download: SZF_046_NOFREELUNCH_FINAL_mixdown.mp3
Category:general -- posted at: 12:00pm EST

Congratulations! You have finally said “yes” to jumping into the social bird bath with that crazy blue bird, Twitter. It feels like a big commitment and you didn't make the decision lightly.

You may have thought this day would never come. You thought that lil' blue bird would fly away to its happy place so you would never have to worry about talking in 140 character fragments of conversation. 

However, that lil' blue bird is still kickin', swimmin' and rockin' the social ecosystem. Twitter is where we get our news, connect with like minds and 

You are probably even seeing trusted colleagues, other CEOs, CMOs and even your best friend nurturing relationships and seeing real business results using Twitter. The big question now is how can you do the same!

In this episode of the Social Zoom Factor podcast, Pam Moore, CEO & Founder Marketing Nutz, full service experiential branding, social business, digital marketing, content marketing agency shares 15 things  things every CEO, CMO, CTO, CIO and any member of the C-Suite must do before hopping on Twitter. This episode is helpful if this is you or if you are supporting the C-Suite and helping them achieve success using social media and Twitter. The content is applicable for entrepreneurs to large organizations. This is the fourth podcast in the series "Twitter in a Nutshell" that is geared at helping you take your business results to the next level by better understanding and integrating Twitter.

 

Episode Highlights

15 Things the C-Suite must do before hopping on Twitter

Developing your personal brand strategy and persona 

Developing your own content strategy and plan 

The importance of being human 

The art and importance of social listening 

How to start with a test Twitter account to get your social feet wet 

Slowing down to speed up 

Direct download: SZF_045_CEOMUSTTWEET_FINAL_mixdown.mp3
Category:general -- posted at: 9:21am EST

Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before.

The power is at our fingertips to ignite relationships and business results. With this power also comes much responsibility and associated risk.

Ever heard of the OPC? Note, it's not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it!

The OPC = other people's content and other people's community.

Tapping into the OPC can be a huge turbo boost to zoom your brand, business results and both personal and professional relationships.

However, tapping into the OPC requires as much art as it does science. This is because at the heartbeat of social media, business and life is people. People are the heartbeat of business. People are the heartbeat of Facebook, LinkedIn and Twitter.

Communities create markets, but only after you make the first investment in the human beings within. You must be willing to share yourself, share your knowledge and give without expectation of anything in return.

 

People who learn to do this in an authentic way can zoom straight past their competition with powerful relationships, extended reach, and multiple communities and people sitting on the edge of their seats to learn from the content they provide.

 

In this episode of the Social Zoom Factor Pam Moore, CEO Founder Marketing Nutz helps entrepreneurs, small business owners and corporate leaders understand how to tap into the power of the OPC starting today. Included are 10 golden rules to ensure you achieve the greatest results possible when engaging and participating in communities.

 

 

Episode Highlights

 

10 Golden Rules to Benefit from the OPC (other people's content & other people's community)

Definition of the OPC

Tapping into the power of other people's content

Tapping into the power of other people's communities

The importance of respect for the community guidelines

Listen before diving in head first to the OPC

Relationships and trust will take time to earn and establish

How to choose the right OPC

Sharing other people's content to provide value to your audience and followers

Heartbeat of social media is you and me

Direct download: SZF_044_OPC_Final_mixdown.mp3
Category:general -- posted at: 7:08pm EST

Many business and life experts will tell you that you should follow your passions if you want to get rich. As human beings it is normal for us to focus our lives on something we are passionate about. We want our work and life to matter.

We desire to make a difference in someone else's life. We want to leave a footprint on this planet that is something bigger than what you or I can do individually, something we can only do together.

We search for the dream job. We search for the dream products and services that can deliver happiness. We go on vacations that promise happiness. We purchase courses that promise wealth and improved health.

It's important that you design a life that brings you happiness. However, happiness isn't going to come in a box. Financial security isn't going to come in a box or a 3 day course.

Many search for the dream life where everything magically comes together, where our work can be meaningful, bring value to others and make us rich.

The truth is that the chance of this happening in such a way that everything is going to come to you is well, just about zero.

Monetizing your passions is far different than following your passion. You can’t simply follow your passions and the money is going to follow. Just as with anything in life that has a big and favorable, pleasurable return, there is usually up front planning, dedication and sacrifice up front so you can enjoy the benefits later.

In this episode of the Social Zoom Factor Pam Moore, CEO Founder Marketing Nutz, social media, social business, digital marketing, branding agency discusses the myths of following your passion and quickly monetizing them. I cover the difference between following your passion and monetizing your passion, and why you must set goals and a plan to monetize your passion, versus waiting for the money to come to you.

 

Episode Highlights

  • The reality of the work required to monetize your passion
  • Difference between following and monetizing your passion
  • Definitions of vision, mission and path and why they matter
  • Why you must set goals and plan
  • Why you must treat your passion like a business if you want to monetize it
  • Finding your WHY of life and business
  • The importance of letting your passion energize you and your business

 

Direct download: SZF_043_Passionprofits_Final_mixdown.mp3
Category:general -- posted at: 3:44pm EST

You have approximately 10 seconds to inspire, engage and keep visitors to your website or blog. If they are on a mobile device this can be even harder. Success in online marketing does not come from all of the visitors who "almost" became loyal brand evangelists or customers.

Marketers must figure out how to engage their online audience within the first 10 seconds or they are off to a competitor site. If a site is slow loading or has forms that don't work via mobile device the chance of that visitor ever taking the next step to engage in a relationship of any kind with the brand are slim to none. 

Given that IDC predicts there will be 1.3 Billion mobile workers by 2015, marketers can not ignore the modern connected and social savvy customer. 90% of people who own a mobile device have that device within arms reach 100% of the time! 

How do you break through the noise of tools and tech to identify the best tools to help you increase conversions and nurture a community of loyal brand evangelists and customers? 

You must have a combination of a solid platform that inspires and engages with amazing content, and a conversion funnel that guides them toward the desired action you want them to take. You can't simply throw up a default web form from your email marketing company and expect real results. You must get in the head of your customer and not only give them what they want but make it easy for them to obtain from you. 

In this episode of the Social Zoom Factor podcast I share with you my 5 favorite tools to drive conversions for both the mobile and traditional online customer visiting from a desktop. All of these tools are designed to support the modern connected customer and will help you retain that visitor to your site more than 10 seconds! 

This is the first Fab 5 Friday in 15 minutes episode we'll be providing on Fridays. Pam Moore, CEO Founder Marketing Nutz, full service social business, digital marketing, branding conversion optimization agency  shares with you 5 ways to zoom your business in life in only 15 minutes! We want you to get out there and enjoy life. The Fab 5 in 15 series is designed to help you save time so you can enjoy the WHY of life and business you are doing all of this in the first place. Please let me know your thoughts and if you like this format. You can comment below or send a tweet to met at @PamMktgNut using the hashtag #SocialZoomFactor! 

 

Episode Highlights

5 Top tools to increase conversions and business results for the modern connected customer

Why you must think about conversion optimization 

Definition of a conversion 

Types of conversions

Difference between mobile responsive and mobile friendly 

Direct download: SZF_042_Fab5Friday_mixdown.mp3
Category:general -- posted at: 8:35am EST

Marketers can not ignore the importance of connecting with the modern, connected and social savvy customer. Mobile marketing must be prioritized in marketing strategies and plans from the start.

Did you know that the average American spends at minimum 2 hours a day on their mobile device. This adds up to 57,293 over a life time.

Mobile internet users have grown from 500 million in 2010 to a forecasted 3.5 billion by 2015!

You can't just throw the words "get mobile" onto a marketing plan and expect real business results. Developing a mobile marketing strategy and plan that delivers results requires proper planning, understanding of technology, created amazing user experiences, integration of social media, content and conversion funnels that drives desired action, proper reporting and measurement and much more.

The modern consumer of today is mobile, social, savvy and smart. Your online and mobile platforms must be able to serve them what they need and want from you how and when they need it.

Take a listen to this episode of the Social Zoom Factor episode as Pam Moore, CEO & Founder of Marketing Nutz, full service digital marketing, social media, experiential branding agency delivers 15 steps to build your mobile marketing strategy and plan. I share with you tips, strategies and best practices to help you integrate, create amazing user experiences and drive real business return on your investment. It's not just about developing a pretty mobile website or application, but instead about how you can develop and launch an integrated platform that serves the needs of your customers and help you achieve your goals and objectives.

 

Episode Highlights

15 Steps To Develop a Mobile Marketing Strategy and Plan

What is mobile marketing?

Why you can't skimp on the right technology investment

Harnessing the power of social media

Eliminating technology and online silos

Understanding search intent, local vs direct online visitors

Optimizing for local user experience and expectations

Why you must embed mobile marketing strategies into the DNA of your business

Difference between mobile responsive and viewing via mobile device

The importance of the human factor

How to get started with mobile marketing

Direct download: SZF_041_MobileMktgPlan_Final_mixdown.mp3
Category:general -- posted at: 2:00pm EST

Who is the modern, connected, social, savvy connected customer? 90% of them hold the knowledge of power in their handheld device which is in arms reach 100% of the time.

Did you know 90% of people have their mobile device within arms reach 100% of the time? Or that IDC predicts there will be 1.3 billion mobile workers by 2015?

40% of shoppers consult three or more channels before making a purchase decision. This is happening often times while they are shopping even at physical retail locations.

57% consumers will not recommend companies with poor mobile sites. This is important since 77% of consumers are likely to buy a product via recommendation and conversions are 4-10 times higher coming from trusted brand advocates.

The modern consumer of today is mobile, social, savvy and smart. They often hold knowledge in their hand more powerful than the sales representative standing in front of them.

They are not thinking "what device should I use to access website a, b or c to make a purchase decision so that the website displays best?"

Instead they are picking up whatever mobile device is charged and available, not "borrowed" by a colleague, kid or spouse! They are not questioning if it should be Apple, Android or Microsoft. They're choosing what is within arms reach. 

Mobile marketing must be embedded in the DNA of your marketing strategy from DNA. You can't throw it in last minute or use it as a band-aid to fix a broken business.

In this episode of the Social Zoom Factor podcast, Pam Moore, CEO and Founder Marketing Nutz, full service social business, digital marketing, branding and conversion optimization agency explains in detail why you can no longer ignore mobile marketing and why it must be at the forefront of your marketing plan, social business and launch strategies.

 

Episode Highlights

  • Why you can't ignore mobile marketing
  • Why your website and blog must be mobile responsive
  • Who is the modern, mobile and connected customer of today?
  • How much money are marketers spending on mobile advertising today
  • Mobile predictions the next few years
  • Importance of establishing trust
  • Why you can't simply build a mobile application to solve your website problems
  • Why you must embed mobile marketing strategies into the DNA of your business
  • Difference between mobile responsive and viewing via mobile device
  • How to get started with mobile marketing
Direct download: SZF_40_WhyMobile_final_mixdown.mp3
Category:general -- posted at: 3:16pm EST

What is a Twit? It’s not the same exact thing as a tweet although it’s sometimes referred to as one. Is it a person? Is it short for Twitter? Is it a tweet gone viral? Or a tweet gone bad. Or neither? 

Twitter can be overwhelming for newbies to social media and even veterans of the online marketing world.

Understanding the social ecosystem you are jumping and tweeting into is critical for success. How do you know what is proper etiquette? How can you join the conversation and become a valuable, contributing member of the community as soon as possible?

In this episode of the Social Zoom Factor podcast, Pam Moore, CEO Marketing Nutz a full service social media, digital branding, conversion optimization agency share 40 behaviors to avoid when using Twitter for business. With these tips the chances are quite high you will avoid being a "twit" all together! 

 

Episode Highlights

40 tips to not be a twit on Twitter

Why you must be human and authentic

Why you must read the content behind all links you tweet

Establishing trust and authority

Why you must never tweet when you are mad or upset

Direct download: SZF_039_Dontbeatwit_Final_mixdown.mp3
Category:general -- posted at: 2:15am EST

Becoming a social business and integrating social media into the DNA of your business is not easy. You can't mark a day on your calendar and state "that is the day we will be a social business."

You can't  just wake up and decide… “I am going to be a social business starting today.  I am going to do social, be social and kick some social butt.  My clients will know I am social. My neighbors will know I am social. My world will know I am social… because I am social.”

Unfortunately  it's not that easy. Becoming a social business requires planning, goal setting, understanding of your customers, partners, relationships, the broader ecosystem, your brand, the market perception of your brand, internal culture, internal mindset, stakeholder buy-in and a million more details.

Time to simplify and humanize! 

We must simplify instead of complicate the steps that will move us toward our goal. We can start small. We can simplify vs over complicate.

The heartbeat of social media is people. It's people who write and send the tweets, take the photos, record the videos and engage in conversation. We must take a step back from the technology and embrace the human factor in order to zoom real results.

In this 10 minute episode of the Social Zoom Factor podcast, Pam Moore, CEO and Founder, Marketing Nutz, a social media, marketing, digital branding, content marketing agency puts social media in a nutshell! The goal is to simplify social media and help marketing and business leaders better leverage, integrate and benefit from social media.

Episode Highlights

What is social media in a nutshell?

Importance of focusing on the human factor and not just tools and technology

Doing social media vs being socially relevant

Heartbeat of social media is people

How online relationships are similar to offline relationships

Direct download: SZF_038_SMNutshell_final1_mixdown.mp3
Category:general -- posted at: 1:05am EST

Just as we think social media, marketing and business leaders were finally starting to "get it" in regard to the foundation of social media being about human connection, relationships, authenticity, there seems to be new wave of cheaters, influence score addicted self proclaimed "gurus" ready to risk their reputation, business, client relationships, integrity and more for a few hundred or tens of thousands fake Facebook fans or Twitter followers.

What is even more disappointing is that these are the exact same people who are tweeting, speaking, training and preaching about the importance of being real, nurturing real relationships and how to build and ignite a human social brand.

There are industry thought leaders setting up fake accounts that advocate for themselves all troll others on the web.

I believe these things are one big fat social elephant in the room that we all must no longer tolerate. Ignoring it is not going to make it go away.

Should you fake it until you make it? You can hear Pam Moore, CEO Marketing Nutz, full service social media, content marketing, branding, digital marketing agency share her  answer to this question in this episode of the Social Zoom Factor podcast.

 

Episode Highlights

Should you fake it until you make it?

How to identify fake fans on Facebook

How to identify fake followers on Twitter

The risks associated with buying fans and followers

Why you should never troll others on the web

The risk of spamming and cheating tactics to your brand

Why winning the sprint in life and business is not the objective if it requires cheating.

Direct download: SZF_037_TrollsBulliesFinal_mixdown.mp3
Category:general -- posted at: 7:06am EST

As entrepreneurs, marketing and business leaders, when we start our career or new business venture we start with a zoom. We are ready to jump in head first, join the team and make both business and life happen. 

However, as the work piles on, tweets are flying and the never ending social networks are calling our name 24/7, we often grow weary. We let ourselves get caught up in algorithms, influence scores and things that don't really matter. 

It's easy to lose track and sight of the why we started our journey in the first place. Why did we join the team and jump on the field to begin with?  When we lose track of the why we are doing what we do, it's easy to wind up on the bench. Before you know it, you are watching life and business success pass you by. 

If this is you, it is time you get off the bench! You need to reach back into your heart and mind and find the WHY you started this journey to begin with. It's time you get back on the field and zoom your own game of life and business! 

In this episode of the Social Zoom Factor podcast, Pam Moore, CEO and Founder, Marketing Nutz full service social media, branding, digital marketing, conversion optimization agency I provide 10 tips to help you build a social, business and life game plan to help you stay off the bench once and for all! 

 

Episode Highlights

10 tips to develop a social media game plan

Working smarter, not just harder

Seeking joy even when times are tough

Why you need a team to support you

Why showing up is half the battle 

How to get off and stay off the bench once and for all 

The power of a mentor to guide, motivate you and keep you on track 

Direct download: SZF_036_SMGameplan_mixdown.mp3
Category:general -- posted at: 1:31am EST

I am simply shocked at how many startups, small business owners, entrepreneurs and even marketers in large corporations wait until the last minute before launching their business or product to market to implement social media marketing strategies and tactics.

We have all seen them. They hop on Twitter the day before or day of launch throwing nothing but social spaghetti and spam on the walls of influencers, begging for clicks, plays, downloads, shares and everything in between.

There is not a day that goes by that I don't wake up to an inbox filled with spam web forms begging me to share info graphics, videos and the list goes on. My Twitter feed is filled with beggars spamming links to apps and software that they are confident will take over Facebook in the next 30 days.

What these lazy marketers don't realize is that they are doing their brand more harm than good. It is obvious they don't understand the social ecosystem of which they have barged into blasting nothing but noise.

Two of the top reasons marketing and business leaders fail to achieve a positive ROI when investing and integrating social media into their business and marketing plans is they are unprepared and they are impatient.

You will get out of social media, business and life what you put into it. If you take time to nurture relationships that are authentic and real, invest in the empowerment of human beings and provide content that is valuable and relevant to your audience, your results will be exponentially higher.

In this episode of the Social Zoom Factor podcast I provide another dose of "tough love" to help marketers in businesses of all sizes quit being lazy and understand the importance of a solid launch strategy. Included are solid tips for building an influencer marketing strategy, developing and integrated platform to zoom results and much more.  The better you can prepare for your business or product launch, the better your results will be.

Episode Highlights

Top strategies and tactics to leverage social media to launch a new business, product or mobile app

How not to do influencer marketing and reach out to influencers online

Tips for what you should do when reaching out to influencers online

The importance of building an integrated platform

Why you must building relationships and establish trust first 

The importance of knowing your customer and audience

The importance of embedding mobile in the DNA of your planning from day one

Why you should not damage your brand by spamming your audiences day of launch

Direct download: SZF_035_StartupToughLove_mixdown.mp3
Category:general -- posted at: 9:56am EST

Many marketing and business leaders jump onto the social networks after being sold a bag of social goods from consultants and agencies thinking they can drive immediate business return. They often get sold on the belief that all they need to do is "do social media" and the magical social media fairy will deliver them a basket of ROI.

The truth is they wind up feeling as though their social program is spinning out of control. They focus too much on the science vs art of social media. They chase shiny objects and random acts of marketing vs spending time aligning social media to business goals.

It seems marketing and business leaders have forgotten basic marketing and business 101.

If this is  you, do not fear my friend. There is hope. You need to first acknowledge that you need a grip. Then you need to focus on your business goals and objectives and align social media to where social can have the greatest impact. You need to get stakeholders on board and integrate social into the DNA of your business.

In this episode of the Social Zoom Factor, Pam Moore CEO Marketing Nutz, social media, digital marketing, branding agency provides you with some "tough love" to help you determine if you need to get a grip on your social media. Don't forget to download the white paper for 22 tips to tame the wild social media beast!

 

Episode Highlights

45 signs you need to get a grip on your social media program

WHY is the most important question you must answer

Why should your audience care you and your brand exists?

Why you must align social to your business goals

Why YOU must lead the charge to get a grip on your social media program

Direct download: SZF_034_Getagrip_Final_mixdown.mp3
Category:general -- posted at: 8:04am EST

How is that Facebook marketing strategy working out for you? Do you ever feel like you are pounding Facebook social sand that never has an end to in sight? Does it seem that no matter what you do, you just can't find the needle in the haystack of ROI (return on investment)? 

Does it seem that Facebook takes all of your time yet you aren't getting a return on your time spent? 

If this is you, I have a recommendation for you. You need to get OFF of Facebook to do a Facebook check-up. 

You need to think bigger than Facebook. You need to understand your audience. You need to inspire, connect with and nurture relationships both on an off of Facebook. 

Getting out of the Facebook box you are stuck in might be just want you need to drive some real business and life results once and for all. 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, social media, digital marketing, branding, word of mouth agency provides the steps needed to get your Facebook marketing strategy and results back on track. The recommendations may surprise you. 

Episode Highlights

  • How to Crack Your Top Facebook Business Marketing Challenges in a Nutshell
  • Why getting off of Facebook may be just what you need
  • How to assess your data and rebuild your Facebook marketing plan 
  • How to align to the needs of your audience 
  • Why the answers to your Facebook problem are not necessarily on Facebook 
  • The power of an integrated social business platform for driving real business results  
Direct download: SZF_033_FBResultsFinal_mixdown.mp3
Category:general -- posted at: 2:48pm EST

It is challenging for marketing and business leaders in organizations big and small to prioritize where they invest their time when it comes to marketing, branding and social media. When choosing what social network they want to invest in they often choose the social networks they more easily understand the benefits.

Even smart and successful marketers and business leaders struggle with understanding not only how Twitter works but most importantly how their business can benefit from using it. Twitter can be one of the most powerful social networks to help brands build community, reach new markets, elevate brand awareness, better manage and monitor reputation and the list goes on.

In this episode of the Social Zoom Factor podcast, Pam Moore CEO Founder Marketing Nutz, social business, social media consulting, digital marketing, branding agency shares the top 12 business benefits of using Twitter. The content is applicable for entrepreneurs to large organizations, and newbies to veterans of social media and Twitter. This is the second podcast in the series "Twitter in a Nutshell" that is geared at helping you take your business results to the next level by better understanding and integrating Twitter.

 

Episode Highlights

Why Twitter for business?

12 business benefits of using Twitter

Why brands can not ignore Twitter

How brands can use Twitter to connect with people they could likely never reach via traditional mediums

How to build community using Twitter

How to increase ROI across all marketing and social media investment by using Twitter effectively

The importance of building an integrated platform to zoom business results

Direct download: SZF_032_Twitter_Final_mixdown.mp3
Category:general -- posted at: 6:59am EST

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life.

Unfortunately Twitter is also one of the most difficult platforms for many to understand and master. However, the results can be amazing for those who invest time to learn and understand how Twitter can fit in within their overall marketing and business strategies, tactics and plans.

This is the first of a series of episodes of the Social Zoom Factor podcast where Pam Moore, CEO Founder Marketing Nutz, full service social business, social media marketing, digital marketing, brand agency digs into the details of how business leaders in organizations of all sizes, from startups to large corporations can achieve a positive ROI and zoom both life and business utilizing Twitter for business. The goal is to help you put Twitter in a nutshell to help you learn, master and zoom results with Twitter as quickly s possible!

 

Episode Highlights

 

How Pam Moore got started using Twitter

How Pam Moore grew her following on Twitter to over 200,000 people

15 tips to zoom results using Twitter for business

How to develop a Twitter strategy and plan

Developing your own personal Twitter brand persona

How to balance both art and science

Importance of two-way relationships vs one-way

How to learn what your audience thinks of you and your brand with Twitter lists

Humanizing your brand using Twitter

What you should NOT do on Twitter

Direct download: SZF_031_Twitterforbiz_Final_mixdown.mp3
Category:general -- posted at: 11:57am EST

Do you wish the magical content marketing fairy would fly into your office and help you create the most amazing content that energizes and inspires your social communities, audience, customers, stakeholders and friends?

Does it seem there is simply not enough time to create relevant and helpful content that your audience will devour?

If this is you, today is your lucky day as this episode of the Social Zoom Factor podcast is loaded with tips to help you get a running start again by maximizing the use of content and resources you already have.

Leveraging what you already have will help you maximize to monetize the investment you have already made to date in content marketing and other creative and social marketing assets!

It's not always about re-inventing the wheel but instead finishing what you have already started and learning how to integrate your efforts across mediums, audiences, organizations, programs,  teams and more!

Pam Moore, CEO Founder Marketing Nutz, full service social media, digital marketing, branding and word of mouth agency offers tips and strategies you can implement immediately to help your content and business results zoom turbo! 

Episode Highlights: 

How to leverage content you have already created

How to maximize to monetize prior investments in content marketing assets

How to complete a quick content marketing asset inventory analysis

How to prioritize future investments with data and analysis

Aligning content to the needs of your audience

Direct download: SZF_030_Levwhatyagot_mixdown.mp3
Category:general -- posted at: 1:15am EST

With the introduction of social media and modern marketing tactics and strategies, times are changing. Many of the old school marketing tactics that use to work for marketers in businesses from startups to Fortune 100 organizations no longer work today.

It's clear that there is not a need to send mass numbers of tweets or Facebook updates to fill space.  The social inter webs are tearing at the seams with an overwhelming amount of noise. It's getting harder for brands to stand out and unfortunately many of them are falling to noisy, interruptive and spammy tactics.

It's not about pushing content to the masses as fast as we can and hoping we get eyeballs, ears and mindshare. Hope is not a strategy, nor is spam.

Smart marketers are quickly learning they must stop the interruption marketing tactics and instead focus on delivering value, meaningful conversation and connecting at the human level with the people within their communities and circle of influence both online and offline.

In this episode of the Social Zoom Factor podcast, Pam Moore, CEO Founder Marketing Nutz, social media consulting, social business, digital marketing and branding agency helps you do a reality check on if you are interrupting conversations versus providing value. We'll dig into tactics and strategies to identify such negative strategies and transition to an approach that will deliver much higher result for both you and the members of your social media communities.

 

Episode Highlights: 

Interruption marketing defined

Acknowledging if you are guilty of interruption marketing

How to quit interrupting and start providing value

The difference between value and noise

How to talk with your audience, not at them

Direct download: SZF_029_InterruptionMktg_mixdown.mp3
Category:general -- posted at: 1:08am EST

Random Acts of Marketing (RAMs) are mean little monsters. They crawl in through open cracks in marketing plans and take advantage of people who feel overwhelmed and are desperate for results. They thrive off of lack of planning, short budgets and over stressed teams. They live in digital marketing plans, social media plans, branding strategies, website development projects and go to market activities and tactics. 

Although RAMs may feel good for the short term, they are very bad for business and also for the career of the person implementing them. Unfortunately even the smartest and most social savvy business leaders fall victim to random acts of marketing (RAMs) from time to time.

In this episode Pam Moore, CEO Marketing Nutz, full service social media consulting, digital marketing, branding and conversion optimization agency shares 15 reasons Random Acts of Marketing (RAMs) don't work and why they are bad for our business. These tips are useful for marketing and business leaders in organizations of all sizes, from entrepreneurs, small business owners, to corporate marketing and business executives.

RAMs will eat every last bit of your ROI for breakfast, lunch and dinner. Stomp them before they stomp you and your budget!

Episode Highlights: 

-15 Reasons Random Acts of Marketing are bad for business

-Why RAMs can destruct your career

-How to identify if you have a problem with RAMs

-The importance of aligning to business goals and objectives to stomp RAMs

-Why you can't over focus on the task list

Direct download: SZF_028_RamsBadFinal_mixdown.mp3
Category:general -- posted at: 10:11am EST

Can an audience or a social media branded community be owned? What does it mean to be owned? You have invested time and resource into building and nurturing your social community for your organization. Do you think you have a right to control them? 

The truth is you can NOT own your audience. We should not be trying to control communities or the human beings within them. 

It is more about communicating and engaging WITH other human beings versus communicating TO them. 

Instead we should be inspiring, energizing and influencing conversation. The focus should be on value, context, relevancy and giving, not control. 

In this episode of Social Zoom Factor podcast, Pam Moore, CEO Founder Marketing Nutz, full service social business, social media marketing, branding, digital marketing conversion optimization that works with entrepreneurs to fortune 100 brands discusses very openly thoughts on if it is possible for brands to control and own an audience or social media community.  

 

Episode Highlights

Can an audience or community be owned?

Relationships are controlled by the people within your community, not just by you.

The importance of respect in nurturing communities.

The importance of communicating with human beings versus at them. 

Your audience has an audience of audiences

How spamming your audience and connections destructs trust and relationships from ever starting. 

Direct download: SZF_27_DontownAudience_mixdown.mp3
Category:general -- posted at: 2:42am EST

Are you energizing and breathing life into your online communities or are you zapping their energy? 

As a community leader, the people within your social media communities are looking to you to energize, inspire, and engage them. 

People want to be inspired, educated, and empowered. They want to feel like they are part of something bigger than themselves. They don't just want to be talked at, but instead talked with. They want to feel a sense of belonging and that someone cares about them. 

In this episode Pam Moore, CEO Founder Marketing Nutz, full service social business, branding, digital marketing, conversion optimization agency shares 50 specific ways you can energize, inspire and ignite your online social communities and audiences. 

 

Episode Highlights

50 ways to inspire and energize your communities and audience

The importance of being patient when growing and nurturing communities

Why you must know your audience well 

The importance of a content marketing plan and framework when building communities

Direct download: SZF_26_50tipstoenergize_mixdown.mp3
Category:general -- posted at: 5:03am EST

Feeling overwhelmed with the amount of content on the social inter webs, podcasts and videos telling you how to tweet, Instagram, Facebook, write content, build your brand, and drive real results with social media? 

Do you feel that half of the advice you receive conflicts with what others have instructed you to do? 

One of the biggest challenges many marketing and business leaders face is learning to separate fact from fiction. Being able to separate the myths, lies and fairy tales from the truth is a first step to achieving real business results. 

In this episode of Social Media Zoom Factor podcast, Pam Moore CEO & Founder Marketing Nutz, full service social business, digital marketing, branding agency busts some of the most popular social media myths that may very well be holding you back from success! 

 

Episode Highlights

-Top social media myths busted

-Why you must be socially relevant, not just do social or be social

-Why cookie cutter approaches don't work

-Why you must be careful of the "just get on Facebook" social media plans

-Why you must let go of old habits, fast

-Why time is your most valuable asset

-How to separate fact from fiction

-How to set your own course of action for success

Direct download: SZF_025_SMMyths_mixdown.mp3
Category:general -- posted at: 11:04am EST

As entrepreneurs, marketers and business leaders, we all make excuses. It happens to the best of us. Even if we start out a project, career or new business venture with the greatest of intentions, life often gets in the way. People get in the way. Failing business systems and technology slow us down.

Many find themselves buried in challenges, obstacles and roadblocks. They often wind up settling for status quo and forget why they started the journey, the venture in the first place.

The key is to not let the challenges, obstacles and roadblocks stop you from success. Don't let them put you into a cycle of making up excuses that stop you in your tracks.

It's time you crack the nuts that are holding you back. Fix that broken business or email marketing system. Implement the website or blog you have been planning for the past year. It's time to get stuff done and stop making up excuses why it's not done!

Each day you have a choice. You can either own the day or you can let it own you. The same thing goes for the week, month, year and life. You can choose to make your life and business happen or you can sit back and make excuses why nothing good is happening.

Pam Moore, CEO Founder Marketing Nutz, social media, digital marketing, branding agency gives you some serious tough love. If you're stuck in a rut, need some inspiration to get unstuck then this is the episode for you.

 

Episode Highlights

-Quit making up excuses and get to work

-Why you must take the skeletons out of the closet and deal with them head on

-Selecting 3 top changes you will implement this month to move your business and life forward

-Getting your stakeholders on board with the needed changes

-Working across silos

-The power of mindset

Direct download: SZF_024_No_Excuses_mixdown.mp3
Category:general -- posted at: 12:00am EST

Word of mouth marketing, buzz marketing, influencer marketing. You know the buzzwords maybe more than you want to. You want people talking about you and your brand.

 

However, you likely want social media business results even more!

 

Generating social media buzz is good. However, the key is being able to create buzz that helps you deliver real business results.

Buzz without bucks will not pay your team salaries, the office rent or the monthly subscriptions for all of those social media tools you are using to create all that fancy buzz.

Creating buzz without a plan to achieve results is equivalent to creating buzz in a social media vacuum where you just suck up the opportunity of success in a loud funnel of noise and mess.

The question is are you generating buzz that leads to bucks? Or are you generating buzz wishing you had more bucks?

In this episode Pam Moore, CEO Founder Marketing Nutz, Full Service social media, branding, digital marketing, content marketing agency digs into why so many are getting caught up in the buzz and losing grip of business and marketing 101. I also share with you some specific strategies and tactics for how you can move from buzz to bucks and real social media results.

Episode Highlights

Top reasons marketing and business leaders get stuck with buzz and no bucks! 

How to move from social media buzz to real business results

Importance of knowing your audience

The importance of leveraging what ya' got when creating content

How to create a content inventory analysis

Direct download: SZF_023_Buzztobucks_mixdown.mp3
Category:general -- posted at: 1:21am EST

We all know that "turning off digital" is becoming harder and harder. There is literally a conversation happening 24/7, 365 days of the year that you can tap into and join instantly. It's almost as if we hear our devices whispering thing like "turn me back on, push that button, scroll me, post me, don't turn me off for so long."

Social networks, smart phones, apps, tweets, Instagram photos, text messages, Facebook posts, are Google+ conversations are becoming embedded in our digital life.  90% of mobile users keep their device within arms reach 100% of the time.

The question is WHY are you spending so much time online? Are you investing time online for the right reasons? Is your time invested delivering the results you want? It is getting you closer to your life and business goals? Or is it taking you away from them? Are you spending less time with family even when you have made life choices to spend more time with them. However, is it your digital lifestyle that robs your most precious time?

In this special 10 minute Sunday episode of the Social Zoom Factor podcast, Pam Moore, CEO Founder Marketing Nutz, full service social business, social media, digital marketing, branding agency digs into the importance of assessing where you spend your time online. Is your digital life providing the value it could and should be?

Episode Highlights

-The importance of assessing where and how you spend your time online

-WHY are you spending time online?

-Brian Solis 5 V's of Value (Vision, Validation, Vindication, Vulnerability, Vanity)

-Turning off digital to turn on to what matters

Direct download: SZF_22_SundayDigi_Life_mixdown.mp3
Category:general -- posted at: 9:04am EST

We all know the social web is filled with a lot of fud and questionable information. Sometimes it is hard to make your way through the promises, tweets, differing opinions and more.

This episode of the Social Zoom Factor podcast provides you with 34 Social Media Truths we have known to be true.

The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology in late 2012. I have been writing on the core concepts since then and it has served as a foundation for much discussion. I used the content as a test project to practice what I preach, build and execute an integrated plan around one solid piece of content.

Pam Moore, CEO Founder Marketing Nutz, full service social media, branding, digital marketing, content marketing agency shares with you the approach she took to leverage one slide deck for almost two years and also the details of each one of the 34 Social Media Truths. It's an action and information packed episode definitely worth your listen! 

 

Episode Highlights

  • 34 Social Media Truths in a Nutshell 
  • How to leverage one piece of content (slide deck) for one, two or three years 
  • How people don't buy things, they join things
  • Power of relationships 
  • Social media strategic planning 
  • Importance of setting goals
Direct download: SZF_021_SMTruths_mixdown.mp3
Category:general -- posted at: 6:31am EST

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new product with huge dreams to seriously rock the online world.

However, after a few months goes by, they realize their platform is delivering little if any results. Their audience is not engaging, clicking, or buying. Instead of an engaging platform it look like a deserted island.

So what is the problem? It could very well be they have a problem establishing trust. Does their audience trust them? If no, why not?

Do you lack the trust factor? Establishing trust and authority are critical to achieve business results online.

In this episode of the Social Zoom Factor podcast  Pam Moore, CEO and Founder, Marketing Nutz, full service social media, digital marketing, branding agency discusses why it is critical to turn up the volume on your social trust factor. I share 10 tips to help you establish trust, nurture relationships and grow your business the right way.

 

Episode Highlights

10 Tips establish trust and social business credibility

How to establish authority

Importance of authoring content

Importance of social proof

Connecting with your audience via content and conversation

How to build an integrated online platform that nurtures relationships and invites conversation

Direct download: SZF_20_TrustFactor_mixdown.mp3
Category:general -- posted at: 1:39am EST

Do you wish you could get your CEO on Twitter? Want to get your c-suite,  stakeholders and team members to jump on the social networks?

Pam Moore, CEO & Founder of Marketing Nutz, full service social media, branding, digital marketing agency shares how to hand the challenge of getting your executives on twitter and other social networks. It is critical to set goals, objectives and get buy-in on your plan, versus only selling your CEO on social network platform. 

Topics covered include how to get buy-in on your social business and social media plan, not just Twitter, how to develop an online Twitter brand persona, how to humanize your brand and help your executives humanize their brands, and how to bridge the social divide between the social, generation s and the unsocial. 

Pam Moore is recognized by Forbes as a Top 10 Social Media Power Influencer, best selling author, speaker, trainer and consultant. She works with clients and organizations from startups to Fortune 100 corporations helping them integrate social media into the DNA of their business to drive desired business results and outcomes. 

Direct download: SZF_019_SellCEOTwitter_mixdown.mp3
Category:business -- posted at: 12:29am EST

We wake up in the morning, one eye open and grab our mobile device. How do I know you do such? Because 90% of people have their mobile device within arms reach 100% of the time.

Even though you may not want to admit it, chances are you have at minimum a slight addiction problem to technology,shiny objects, Twitter birds and social networks of any and all flavors. If you don't, congratulations! Chances are you are in the minority if you are reading this blog post and listening to this podcast!

We subscribe to podcasts on iTunes, blog posts via RSS feeds and email updates. We open up our email programs via mobile devices in bed. We then hop to Twitter, Facebook and LinkedIn to see what's happening in our world of change.

We are starving for information, news, resources to help us learn, grow, achieve and be more.

At the core the biggest question is what exactly are we addicted to? Is it the technology, access to information or fear of missing out? Maybe it's the connection with human beings? Or maybe all of the above and more?

The  only guarantee in life and business is change 

There is hardly a day that goes by that we don't wake up trying to catch up from what changed overnight. Just as soon as you think you figure out the latest Facebook algorithm, it changes on you.

Many business and marketing leaders worry, freak out and even throw temper tantrums when they find out the landscape underneath their feet has changed yet again. Why do they go into freak out mode? Because they have put all of their social eggs in a basket they don't own!

Relationships are the life raft to social media, technology and business change. 

Putting all of your social, technology and / or  business eggs in a social network basket you don’t own is high risk.

The truth is that instead of worrying so much about the technology, bits and bytes we should be focused on relationships. It is relationships that are going to help you weather the storm. It's relationships built on trust that will carry you and your community to the next big thing. Instead of worrying about the newest shiny object and the next big thing, try focusing on today. Try focusing on delivering the highest value possible to each and every human being within your current community.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, digital marketing agency discusses why you why you must shift focus to the art as much or more than the science of social media.

I share with you 10 tips to determine if your social life raft is ready to help you weather the technology evolution storm. Are you ready for the sea of change? Can your relationships endure the crashing waves of change?

 

Episode Highlights

  • 10 Tips to determine if your social life raft can weather the storm of technology changes
  • Why relationships are the foundation of technology evolution
  • Why you must quit building an empire and start building a community of value
  • Why you must stop putting all of your eggs in a social network basket you don't own
  • The importance of owning your own social home base
  • The importance of investing in human beings within your community at a personal level
  • How to humanize your brand for short and long term benefits
Direct download: SZF_018_RelationshipLiferaft_mixdown.mp3
Category:general -- posted at: 1:53am EST

How do you leverage social media to build, nurture, grow and sustain meaningful, connected and powerful communities?

It takes time, patience and an investment in people as human beings, not just dollars. It requires as much art as it does science.

Just as building relationships with human beings one to one takes time, nurturing communities to earn the support and develop loyal tribes of brand evangelists takes even more time.

Many marketing and business leaders wrongly assume they can simply hop on Facebook, LinkedIn or Twitter and have an instant community waiting on the edge of their seat to engage, contribute and become loyal brand evangelists. This couldn’t be further from the truth.

We all know the foundation of technology, infrastructure and even the way we communication is changing underneath our feet almost by the minute. The only guarantee we have for tomorrow is change. Just as becoming a social business is a journey, not a destination, communities are much the same.

Building communities requires trust, investment in time, resource and development and dissemination of content that inspires and connects humans in meaningful ways.

Pam Moore, CEO & Founder Marketing Nutz, full service social media, branding, digital marketing and conversion optimization agency shares details for how to build, grow and sustain communities. 

 

Episode Highlights

-10 Tips to build, grow and sustain communities

-Social hierarchy of needs and how Maslow’s Hierarchy of Needs can be used as a model

-How to tap into the power of the OPC (other people’s content and community)

-Why humanizing your brand is a requirement, not an option

-The importance of feeding and nurturing communities the best content and conversation possible

-What to do if you “get stuck” and believe your effort in building community online has hit a brick wall

Direct download: SZF_017_Community_Building_mixdown.mp3
Category:general -- posted at: 1:45am EST

Social media brand humanization requires both art and science. It is important to understand the difference between authenticity and transparency to nurture relationships and earn trust of brand evangelists. 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, full service social branding, digital marketing, conversion optimization agency and Forbes Top 10 Social Media Power Influencer explains the difference between authenticity and transparency and why it is important that you focus on the right level of transparency to earn trust and build relationships with your audiences online. 

 

Episode highlights: 

-Difference between authenticity and transparency

-Building an authentic brand online

-Nurturing relationships

-How much is too much?

-The importance of authenticity and transparency in earning trust and nurturing relationships

-13 characteristics of human brands

Direct download: SZF016_Social_Authenticity_mixdown.mp3
Category:general -- posted at: 10:50am EST

Marketing and business leaders are struggling with how to best leverage social media to increase brand awareness, grow revenue, establish thought leadership and more. They want to humanize their brand but are doing such via technology and networks that make them less human versus more.

What are they missing? They are missing the greatest opportunity right within the walls of their corporation. Employees can be your most loyal brand advocates if you simply take the time to invest in them. Building and successfully implementing a solid brand advocate program tapping into the power of your employees can humanize your brand and connect with your audiences in amazing ways. When you connect with your audience you can nurture relationships, which in turn increase loyalty, customer satisfaction and revenue!

Did you know that only 40% of employees know about their organizational goals and tactics? Yet on the flip side companies that engage their employees have 2.5x the revenue. Conversion rates can be 4 to 10 times higher for offers from trusted advocates.

Smart brands are already tapping into the human power of their employees to increase brand awareness and market reach, create and curate content, engage with target audiences, listen to conversations and even help recruit top talent!

Social media exposes your company from the inside out. It will reveal your company long before it will transform it. Inspire and ignite your employees to live your brand. Empower them be a shining light of your brand promise and deliver it to your audiences daily!

 

In this episode of the Social Zoom Factor podcast, Pam Moore, CEO & Founder Marketing Nutz, full service social media, digital marketing and branding agency digs into 15 ways you can empower your employees to power your brand!

 

Episode Highlights

*Why building a brand architecture and strategy is the first step

*Developing a business strategy and plan

*How to conduct a brand advocacy pilot

*Conducting an audit of employee social behavior

*Inspiring employees to live your brand promise

*Education and empowerment program

*Securing necessary funding

*Bridging the social digital divide with those not currently using social media

 

Direct download: SZF015_Empower_Employees_mixdown.mp3
Category:general -- posted at: 9:57am EST

Becoming a social business is a journey, not a destination. Integrating social media, new technologies and methodologies is as much about mindset as it is about the tools and technology.

The goal is not to "do social media" but instead to be socially relevant. From a business perspective a goal is to build and implement a social business program that is sustainable and can help nurture relationships for both the short and long term.

Obtaining buy-in from needed stakeholders is critical for success.  You must be able to clearly articulate where you are going and why so that you can  inspire key team members to join you on your journey.

You must know your audience and what they need from you and be able to serve them up valuable content, conversation and helpful resources daily.

Empower your employees to power your brand. Invest in them as human beings. Inspire them to live your brand promise and be a shining light of your brand for your customers and all who they come in contact with.

Marketers must quit focusing on quick fixes, cookie cutter solutions and ways to cheat the social system. Instead, effort should be put into planning, goal setting, alignment to business objectives, understanding audiences, building community, nurturing relationships and earning the advocacy of loyal brand supporters.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, social media, branding, digital marketing agency provides an 8 step approach to developing a social business strategy and plan. Perfect for enterpreneurs and startups to enterprise organizations. 

 

Episode Highlights

- 8 steps to develop a social business strategy and plan

-Securing necessary funding

-How to prepare for the social business journey

-Difference between social media and social business

-How to set goals and objectives where social media can have a positive impact

-Obtaining support from key stakeholders

-Earning trust of loyal brand evangelists

-The importance of governance and planning

-Why providing value to your audience is core foundation for success

-Mitigating and managing risk

-Creating a center of excellence

-Empowering internal teams to become loyal brand evangelists

-Tap into the power of the OPC (Other people's content and community)

-Developing an influencer program

-Importance of personal branding 

 

Direct download: SZF014_Final_SocBizPlan_mixdown.mp3
Category:general -- posted at: 12:10am EST

Many brands avoid embracing social media and online marketing because of the fear associated with risk to the brand. They think that if they avoid social media all together that the risk can be avoided. This assumption couldn't be further from the truth.

There is no opt-out button associated with social media. Chances are high that for the majority of brands, there is already a conversation happening in their honor, regardless if the brand chooses to join the conversation and contribute in a meaningful and relevant way.

Social media is going to reveal the organization from the inside out long before it will transform the organization.

Avoiding the social networks is not going to mitigate the risk. In reality it may actually do the exact opposite and increase the risk.

In this episode Pam Moore, CEO and Founder Marketing Nutz, full service socisl media, branding, digital marketing agency and Forbes Top 10 Social Media Power Influencer digs into these details and offers specific recommendations for how you can mitigate risk associated with adopting, integrating and embracing the use of social media to achieve business results, empower brand evangelists and nurture relationships.

 

Episode highlights: 

*Why you must acknowledge you have risk.

*How to mitigate risk by planning ahead.

Why you must accept that social media is here to stay.

*Why you need to conduct a social media audit.

*Keeping your social network logon and access to the social networks secure.

*Proactive crisis management and policy development.

*Empowering employees to power your brand.

 

Direct download: SZF013_Final_RiskMitigation_mixdown.mp3
Category:general -- posted at: 5:33am EST

For small business, startups, entrepreneurs, and even "corporatepreneurs" within larger organizations, knowing the right levers to pull to gain competitive advantage can make all the difference in winning or losing.

Small businesses, startups and entrepreneurs can leverage their agility, quick decision making, personal branding, niche marketing and more to knock the socks off their competition.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, digital marketing agency and Forbes Top 10 Social Media Influencer explains 10 levers small business can use to rock and win against the competition for amazing results! 

 

Direct download: SZF012_Entrepreneurship_Final_mixdown.mp3
Category:general -- posted at: 1:38am EST

In today's socially connected world and 1:1 constant communication 365 days of the year, human to human communication is at the core of business and life.

The heartbeat of social media is humans. The goal for businesses and the people within them is not to "do social" but to be social. Even "being social" is often not enough. We must be socially relevant.

In this episode Pam Moore, CEO Founder of Marketing Nutz, full service social business, digital marketing, conversion optimization agency explains why the best way to be relevant is to connect as humans, to inspire and connect in a way that nurtures meaningful and authentic relationships that endure the technology and platform changes that are thrown at us constantly.

Brands must learn to empower evangelists both internal and external. They must inspire their employees to live their brand promise and be the story tellers who their audiences hear, like and trust.

Did you know that 71% of CEOs believe human capital is a key source of economic value according to a recent study from IBM?

In this episode of Social Zoom Factor podcast I dig into the why and how of building a personal brand. This is the first episode in a series we will be covering on this topic over the coming weeks and months.

Direct download: SZF011_Final_Why_Personal_Brand_mixdown.mp3
Category:general -- posted at: 1:36pm EST

The only guarantee in social business is change. The landscape and ecosystem is changing with every step we take.

It's becoming harder and harder for even the smartest marketers and business leaders to find stable ground for which to build their business.

We must realize that change is the new constant. Accepting this fact and embracing the change with a positive mental and business mindset will make or separate the successful business from the failing. We must accept an increased level of risk and fail fast vs. avoiding risk and being left behind.

Marketers must be willing to let go of the old marketing ways and embrace new ways of doing business. It's time to embrace new technologies, processes, and ways to empower and train employees. We must break down the silos, earn the trust of loyal brand evangelists and realize it's not about us, but about what we can do for others.

We must take down the masks and let our human show. Brand humanization is a requirement, not an option if you want to be in business five years from now.

In this episode Pam Moore, CEO Founder Marketing Nutz a full service social media, branding, digital marketing agency covers 12 Social business shifts marketers and business leaders must get right and absolutely can't ignore. 

Direct download: SZF010_SocialBusinessShifts.mp3
Category:general -- posted at: 10:32am EST

You launched a blog. You spent a ton of time on it. You may have built it yourself or paid some serious bucks to a designer or developer to build it for you.

You had big dreams. You had big plans. You envisioned a blog rockin' with amazing content, engagement, community and of course new business leads.

The only problem is that none of this happened. Bottom line, your blog sucks and you don't know what to do about it.

In this episode Pam Moore, CEO and Founder Marketing Nutz, social brand, digital marketing agency and Forbes Top 10 Social Media Influencer shares 10 reasons why your blog sucks and what you can do to fix it, pronto!

Episode highlights include Top 10 reasons your blog sucks. Why design matters. The importance of having a mobile responsive blog and website. Why your blog is not just about you. To use pop-ups or not to use pop-ups. Embracing imperfect perfection and much more! 

Direct download: SZF009_BlogSucks.mp3
Category:general -- posted at: 11:10am EST

Generate leads and nurture relationships with email marketing. Know your customer, and provide content to help them solve business problems and achieve goals. Pam Moore CEO Founder Marketing Nutz shares 10 best practices to help you achieve results, grow your email subscriber list and meet your business goals by integrating email marketing into your customer acquisition strategies and tactics and social media and online marketing efforts. 

Direct download: SocialZoomFactor_008_EmailMarketing.mp3
Category:general -- posted at: 3:34pm EST

Content marketing is one of the hottest buzzwords around. However, don't be fooled by the buzz. It's not just a trend nor is it something that is going away anytime soon.

Content marketing was not invented via social media and it's not going away even if Facebook or Google decide to close up shop and call it a day.

The days of creating corporate collateral that talks in gibberish nobody wants to read are done. Also gone are the days of throwing the content spaghetti at the wall and hoping it sticks and some desperate customer will come along with their bowl, scoop it up and find it tasty.

Marketing and business leaders who want to see real results utilizing content marketing must develop more than a few rockin' blog posts or a page filled with pretty visuals that have nothing to do with their brand but instead make them look like the look cat counselor and inspirational quote addict.

If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on.

In this episode Pam Moore explains how to get started building a content marketing system, set goals, understand the needs of your audience and much more.  This is the first episode of a series that will dig in deep to the power of content marketing inclusive of strategies, and tactics you can implement starting this week to take your content marketing and online business results to the next level.

Direct download: SZF007_Content_Marketing.mp3
Category:general -- posted at: 2:53am EST

90% of mobile phone users keep their device within arms reach 100% of the time.

In this special "Sunday Weekend edition" of the Social Zoom Factor podcast, Pam Moore shares how her family has learned to unplug and live in the moment. We must take time to rejuvenate to reinvigorate our lives and business. 

Pam Moore is CEO and Founder, Marketing Nutz, social media, branding, digital marketing and conversion optimization agency. 

Direct download: SocialZoomFactor_006_Unplug_handsfreemama.mp3
Category:general -- posted at: 2:30am EST

Is brand humanization just a fancy word for marketers and bloggers who have run short of things to talk and write about?

Or is it more? Is it something that brands should take the time to understand?

The short answer is no, it's not just a fancy word used by lazy marketers. Brand humanization can help organizations of all sizes better connect with their audience, nurture valuable relationships and achieve their business goals. 

In this 5 minute Social Zoom Factor "Take 5" episode Pam Moore, CEO & Founder Marketing Nutz, social media, digital marketing & branding agency,  puts brand humanization in a nut shell and explains why humanizing your brand is a requirement, not an option!

Direct download: SocialZoomFactor_Brand_Humanization1.mp3
Category:general -- posted at: 1:29am EST

Have you been spinning your wheels when it comes to social media, content marketing, digital marketing, branding and online marketing? Are you spending loads of time creating content, engaging with your community, posting to the social networks yet the return on your investment is not in sight?

Do you really know your audience? Do you know what they need and want from you? What keeps them up at night? What problems do they have that you can help solve?

Are you creating content that satisfies their needs and helps the human beings within your social media communities solve their problems?

Are you providing resources that delight them? Are you creating brand experiences that are lasting and that help them remember you far above your competition? Or are you serving up the same ol' stuff you have been for years?

In this episode Pam Moore explains why it is so important that you understand your audience and the human beings within your social media communities.

She shares in detail 10 things every business and marketing leader MUST know about their audience. It is a requirement, not an option to know your audience and deliver the highest value content and engaging experience every day.

Direct download: SocialZoomFactor_004_Audience.mp3
Category:general -- posted at: 5:06am EST

You can have the greatest social media marketing plan on the planet but if you don't have resource and budget to implement it's a wasted effort.

In this episode Pam Moore shares strategies, best practices and tactics for entrepreneurs, marketing and business leaders to obtain buy-in , support and budget allocation for their planned efforts integrating social media into the business. Pam is CEO and founder Marketing Nutz, a full service social media, digital marketing, branding, and conversion optimization agency .

Direct download: SocialZoomFactor_Budget_Approved.mp3
Category:general -- posted at: 1:05am EST

002: Stomp Random Acts of Marketing and Social Media
Direct download: SocialZoomFactorEpisode2Final.mp3
Category:general -- posted at: 1:16am EST

Social Zoom Factor helps entrepreneurs, marketing and business leaders in startups to enterprise organizations integrate social media, powerful branding, and digital marketing to zoom results. In this episode Pam Moore explains why she started Social Zoom Factor, why and how she left a 15 year successful corporate career to become an entrepreneur and also 4 signs to identify Random Acts of Marketing! 

Direct download: SocialZoomFactorEpisode1.mp3
Category:business -- posted at: 12:58am EST

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