016: Brand Humanization: Social Media Authenticity vs Transparency

Social media brand humanization requires both art and science. It is important to understand the difference between authenticity and transparency to nurture relationships and earn trust of brand evangelists. 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, full service social branding, digital marketing, conversion optimization agency and Forbes Top 10 Social Media Power Influencer explains the difference between authenticity and transparency and why it is important that you focus on the right level of transparency to earn trust and build relationships with your audiences online. 

 

Episode highlights: 

-Difference between authenticity and transparency

-Building an authentic brand online

-Nurturing relationships

-How much is too much?

-The importance of authenticity and transparency in earning trust and nurturing relationships

-13 characteristics of human brands