Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

It's not rocket science or hot news that earning trust, establishing authority and nurturing relationships is the key to success in business and life. Do you wish you had more business conversions? Focus on earning trust as a top priority. Relationships are nurtured over time with a foundation of trust, caring, and open communication. Relationships are not formed via a spam auto Twitter direct message or a spam link blasted via Twitter to the top 50 influencers in your industry niche. 

Many marketing and business leaders hop onto the social networks and get excited about how easy it is to blast the noise to hundreds and thousands of people. Even for those who don't like to write, they find it easy to throw together a few 140 character tweets spamming links and self promotional content with the hopes of growing their business. 

Spamming and over self promotion will hurt your brand more than help it. These behaviors may be pushing people away from you and your brand vs attracting them and inspiring them to have a relationship with you.

If spamming and self promotion are the behaviors you have been falling to then it is time you do a reset. You can easily stop spamming today. It's one simple decision.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO & Founder of Marketing Nutz a full service social media, digital marketing and experiential branding agency explains why spam and self promotion is not going to help your business. Pam also share why your business and marketing results will be exponentially higher if you focus on earning trust and establishing relationships.

 

Episode Highlights

Why trust and relationships stomp spam and self promotion for business results 

Why spam is hurting your brand more than helping

The importance of providing consistent value to earn trust and build relationships 

Why you must know your audience and develop a strategy to help them achieve their goals 

Focus on the human relationship first 

Direct download: SZF_062_TrustvsSPAM_Final_mixdown.mp3
Category:general -- posted at: 10:38am EST

Humans are creatures of habit. Since marketers are humans, this means it's easy for marketers to fall to old tactics and strategies to achieve their business and marketing goals.

Times are changing. Smart marketers are quickly learning that it is no longer simply about eyeballs and impressions. To inspire audiences to connect with brands, marketers must connect in a human way.

Even more important is that audiences and community members are invited to join something bigger than what they can be or do by themselves.

It is human behavior for people to want to feel connected. They want to connect with other humans. They want to know that they are safe, cared for and that their worth on this planet will have a lasting impression. They want to feel a sense of belonging, achievement and actualization.

Bottom line, people want to be part of something bigger than what they can be by themselves. They want to not just buy something, but join something.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, social media marketing, social business, branding agency explains why marketing and business leaders leading social media marketing for brands of all sizes must empower their audience and give them something to join that offers value, relevancy, community and relationships that are meaningful. Pam also share 10 strategies and tips to nurture and grow communities that offer value to all who choose to participate.

 

Episode Highlights

Why people want to be part of something bigger than themselves

Why people want to do more than buy things

What people look for in a community

How community leaders can build a "sticky fabric" that attracts and inspires people to stick around for the long term

10 tips to nurture and grow meaningful communities

Direct download: SZF_061_PPL_dony_buy_they_join_mixdown.mp3
Category:general -- posted at: 9:24am EST

There is not a day I don't wake up that my social media stream and email inboxes are not filled with spam and self promotional garbage from people I don't know trying to sell me their goods. Everything from Twitter direct messages, public spammy tweets, to LinkedIn spam messages and the list goes on.

Whatever happened to first saying hello? Or how about building a relationship first? Or even better, how about earning my trust and inspiring me to check out your blog, website, mobile application or other products and services?

It is imperative that marketing and business leaders learn both the art and science of social media.

Just because you CAN spam the world using social media doesn't mean you should.

It's time marketers shift gears from the "me me me" selling strategy to the "give, give,  give" mentality.

Inspire your audiences to connect with you with a top goal of helping them achieve their goals. When they achieve their goals, you then achieve yours by default because you are aligned with the needs of your audience. Inspire, connect achieve! Don't make it more difficult than it has to be.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media marketing, branding, digital marketing agency shares 10 ways you can provide more value and quit the selling, spamming approach to social media engagement.

 

Episode Highlights

10 ways to provide value

Why you must stop spamming today

Using language your audience can understand and connect with

Earning trust and nurturing relationships is the key to success

Building an integrated platform that helps you connect with your audience over time

Building an authentic, human brand

Direct download: SZF_060_QUITSELLING_mixdown.mp3
Category:general -- posted at: 9:23am EST

It is a myth to think you can jump on the social networks and see immediate results. Many marketers and business leaders fail simply because they underestimate the amount of work required. They get sold on the social media easy button and "Facebook is free" mentality.

The truth is that the ability to achieve real business results using social media requires proper research, education, planning, an understanding of your audience and much more. You must know what your audience wants from you as well as how you can offer them unique value that helps them achieve their goals in life and/ or business. 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, experiential branding and digital marketing agency shares 5 reasons why marketers and business leaders fail and never see real results using social media. Do the opposite of these 5 things to increase your results and better achieve your business goals and objectives. 

Episode Highlights

5 Reasons why marketers fail using social media 

Why being unprepared and lacking an understanding of the social ecosystem impacts business result

Why being impatient can be disastrous to your social media planning and execution 

The importance of understanding your customer 

The importance of a solid brand architecture and messaging platform to inspire and connect with audience and community 

Direct download: SZF_059_5reasonfail_Final_mixdown.mp3
Category:general -- posted at: 9:11am EST

Are you one of those people who has spent the last 6 months or longer searching for the social media easy button? Do you wish there was a perfect cookie cutter solution you could buy or a social band-aid you could slap on your broken business that would make all of your social business problems go away? Do you wish there was a magic carpet ride to increase brand awareness, Facebook news feed mastery and Twitter viral master heroism? 

The truth is that there is only one way to do social media and that is the way that works for you, your audience, your customers, and your business.

You might as well quit searching for the social media get rich fast pill as it doesn't exist. There is no class that you can download or workshop you can attend that will help you become a social media rockstar or guru overnight.

There is no shortcut that will help you bypass rolling up your sleeves and getting in the head of your audience, setting goals and objectives and building and implementing a strategy and plan to inspire your audiences to connect with you.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz, full service social business, digital branding, online marketing, conversion optimization agency shares 5 reasons why you can not follow in the footsteps of others doing social media. I explain clearly why you must build your own plan if you are seeking real business results. There is no way around it. 

 

Episode Highlights

The only way to do social media in a nutshell 

5 Reasons why you need to stop searching for the social media easy button

Why you must know your audience deeply 

Why setting goals and objectives is unique to each brand and business 

How to put the "you factor" into your marketing and business for increased results 

Finding your unique value for your audience and community 

Direct download: SZF_058_ONEWAYSOCIAL_mixdown.mp3
Category:general -- posted at: 2:51pm EST

Are you an entrepreneur, small business owner or leader in a corporate organization and feel as if you are stuck in a rut? Ever feel as though the rest of the world is zooming past you? Or maybe that you have fallen victim to the status quo bug? You know your results could be better but you don't know how to get there. 

 

If this is you, then this episode of the Social Zoom Factor podcast is exactly what you need.

 

In life and business we always want to be looking ahead to what we can be doing that is better, smarter and more efficient. Most importantly we need to always be striving to deliver the best value for our audiences, customers, partners and larger community.

 

In this episode Pam Moore, CEO Founder of Marketing Nutz, a full service social media, branding, digital marketing and content marketing agency shares 5 tips to help you get unstuck and hopefully inspire you to take your business and life to the next level.  You can implement these tips immediately. It's time you stomp status quo and zoom past your competition once and for all!

 

Episode Highlights

Stop comparing your chapter 1 to other people's chapter 20

Stop copying your competitors and others in your industry 

Doing research to understand what is the current status quo in your industry

Why you should take a day out of the office 

Focus on the needs of your audience as a top priority 

Direct download: SZF_057_Status_Quo_mixdown.mp3
Category:general -- posted at: 12:03pm EST

Everything you tweet, post, pin, say and do is a representation of your brand.

 

Does adding the disclaimer "my tweets are my own" to your Twitter profile really make them your own? Does it really separate your thoughts in 140 character increments from that of the brand you are associating yourself with?

 

Brand, marketing and business leaders must realize and learn that a simple statement of "my tweets are my own" does not mean that another human being reading them is going to necessarily separate those thoughts and a particular tweet or post to any social network from that of the brand.

 

Instead, brand and organizational leadership should be focused on investing in employees as human beings. They should be training them, empowering them to be loyal brand evangelists!

 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO and Founder Marketing Nutz, a full service, social media, social business and digital marketing agency shares with you exactly why she does not  believe your tweets are your own and that they have a direct impact on the perception of the brand for which you are associating yourself.

 

Episode Highlights

 

Why Your Tweets are Not Your Own

Everything you do online is a representation of the brand you work for

The importance of an employee brand advocacy program 

Social media will reveal your organization from the inside out before transforming it 

Direct download: SZF_056_Tweets_Not_Own_mixdown.mp3
Category:general -- posted at: 5:41pm EST

Can a brand really be human? In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, full service social media, social business, digital marketing, branding agency answers this question.

Becoming a human brand is different for each organization. There is no perfect cookie cutter solution. However, there are  definitely some best practices that can help marketers and business leaders better humanize their brand and connect their audiences in a real and meaningful way.

What are your favorite brands? Why are they your favorite?  It could be you like the product, the service, the way it makes you feel. It could be many different things.

If it is not the actual product you are in love with from the brand, then the chances are high that you like the service as well as the way the brand makes you feel.

The brand has done something within you heart that makes you feel good. Do you feel empowered, inspired, capable of doing more, being more than you would be without the brand and its offerings?

The feelings you are feeling likely didn’t happen by accident. Smart marketers have been executing emotional and human brand strategies and tactics for decades. People buy from people. People connect with other humans more deeply than they can connect with a logo or an inanimate object.

The goal with brand humanization is to empower your people to power your brand while at the same time ensure you are building and igniting your brand as a whole, as an organization. The days of hiding behind corporate collateral that is scripted word for word, presentation decks that are wordsmithed for weeks are long gone. 

Today’s communication online, via mobile devices, text, via social networks such as Facebook, Twitter, LinkedIn,Instagram are real time. Brands must figure out how to part of the organic conversation that is happening 24/7.

Brand leaders must figure out how to connect with their customers in a real, relevant and personal way.

So how do you do this? What are some of the characteristics of human brands? Take a listen to this episode of the Social Zoom Factor podcast for 15 characteristics of human brands.

 

Episode Highlights

15 Characteristics of human brands

Importance of social listening

Giving people something bigger to join than what they can do on their own

Engaging and communicating as humans

Empowering your employees to put the turbo into your human brand power

Embracing imperfect perfection because humans are not perfect

Staying focused on the right metrics, quality over quantity

Direct download: SZF_055_Brands_be_social_mixdown.mp3
Category:general -- posted at: 11:25am EST

If you think LinkedIn is only for looking for a job you are missing out on benefits that could be increasing brand awareness, generating leads and increasing sales. 

Did you know that there are executives using LinkedIn from all 500 of the Fortune 500 organizations? Or that LinkedIn is the world’s largest professional network online with more than 313 million members in over 200 countries and territories?

Although they started with only 4,500 members in 2003, professionals are now signing up to join at a rate of more than 2 new members per second.

LinkedIn can provide many benefits for brands, marketers and business leaders both personally and professionally. From establishing authority, building trust, igniting your personal brand, increasing corporate brand awareness and community building to nurturing relationships, generating leads and increasing sales LinkedIn can provide tremendous value for those who learn to embrace and maximize the potential.

LinkedIn is a platform that myself and our agency spends the least amount of time on. However, we see high value and return on investment for time and investment spent.

Often times when new prospects contact us via LinkedIn, they are ready to do business. The question is usually, “how can we get a proposal quick and when can you get started. LinkedIn is often the last stop of our online platforms and profiles before they make a decision to explore a business relationship with our agency, Marketing Nutz.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Marketing Nutz shares 10 things you can do on LinkedIn besides look for a job. She also provides some history on LinkedIn and current statistics of use and demographics.

Episode Highlights

10 things you can do on LinkedIn besides looking for a job

LinkedIn statistics and business trends

Benefits of using LinkedIn for business

Using LinkedIn to develop your personal brand

Using LinkedIn to establish trust, authority and thought leadership

Using LinkedIn to nurture relationships

Using LinkedIn to grow community

How to leverage LinkedIn to maximize ROI of your other social networks and marketing efforts 

Direct download: SZF_054_LinkedIn_mixdown.mp3
Category:general -- posted at: 3:25pm EST

There is not a day that goes by that I don't hear an ear full from a client, partner, colleague or friend of how much they dislike a particular social network, or how a social network is not delivering value for their business. 

It's human nature to want to blame a "thing" on the lack of a result. It's easy to blame Facebook, Twitter or LinkedIn for the problems you have in your business. It's easy to blame the lack of success on the never ending changes to the Facebook algorithm, spammers on every social network and the list goes on.

The truth is that your results are 100% dependent upon how prepared you are as well as how patient you are.

Your return in business and life is only going to be as good as the quality of inputs. If you are always trying to take the easy way out, your results are going to be lacking.

If you take time to plan, set goals, understand the needs of your audience and help them solve problems, your results will show such! 

Bottom line, you need to stop being lazy. It's not Facebook's problem you are not achieving your goals. You must think bigger than Twitter or LinkedIn! It's time you take responsibility for the results or lack of results in your business! 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, branding, digital marketing, content marketing agency delivers a dose of tough love on how to achieve real results in both business and life using social media. 

Episode Highlights

Why social media is not free

Your time is your greatest asset 

Importance of developing an integrated platform that works when you're not working

Importance of developing a social fabric to zoom results in business and life

Importance of setting goals and objectives

Why you must know the needs of your audience

Why doing the RIGHT things is better than doing EVERYTHING

Direct download: SZF_053_MNMinute_mixdown.mp3
Category:general -- posted at: 6:03pm EST

If you know anything about using Wordpress for business, you know that having the right plugins is key to maximizing the platform and ensuring you are leveraging the technology to achieve business goals as well as deliver a pleasant and consistent user experience.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, social media, branding and digital marketing agency shares 5 of her very favorite Wordpress plugins.

An important note is also that a plugin will not do anything for your business and online platform if you do not have a solid foundation from which you are building your online marketing strategy upon. It is important that your site is mobile friendly and preferably mobile responsive to meet the needs of the modern, connected customer.

I also encourage you to check out the other associated podcasts and information provided below if you are struggling with achieving an ROI with your online marketing investment. The sum of the parts are greater than the hole.

This is the third Fab 5 in 15 episode we'll be providing on Fridays. I share with you 5 ways to zoom your business in life in only 15 minutes! We want you to get out there and enjoy life. The Fab 5 in 15 series is designed to help you save time so you can enjoy the WHY of life and business you are doing all of this in the first place.

 

Episode Highlights

5 Top wordpress plugins

The importance of security and backups

How to improve performance by optimizing image sizes

My favorite social sharing plugin that is also mobile responsive

Why the foundation of your blog or website is still most important

Direct download: SZF_052_Fab5Friday_Plugins_mixdown.mp3
Category:general -- posted at: 3:30pm EST

Ever feel like banging your head against the Facebook, Twitter or LinkedIn wall trying to think of ideas for your content marketing efforts? If yes,  you are not alone.

Some of the brightest marketing and business leaders run out of ideas when it comes to inspiring and connecting with their audience. It's alright to feel stuck now and then. However, if you find yourself continually running short on ideas it's time you find some inspiration and quick!

Even if creating content doesn't come easy for you, the truth is inspiration for creating amazing content that connects you and your brand with your audiences in a meaningful, relevant and human way can be found within the most simple parts of your business.

Content marketing that inspires your audience and helps them solve problems will organically attract them to your brand. By establishing trust and thought leadership you can more easily nurture relationships that will endure the never ending technology changes.

In this episode of the Social Zoom Factor Pam Moore, CEO Founder Marketing Nutz, experiential branding, digital marketing, social media and conversion optimization agency shares 25 content marketing ideas to inspire your creative juices to get unstuck and start delivering content that will engage, empower and organically attract your target audience to you and your brand.

 

Episode Highlights

25 Content Marketing Ideas to Kick Writers Block to the Curb

How to leverage news, frequently asked questions and product reviews as content

The art of incorporating storytelling into your content marketing efforts

Best practices for creating amazing content

How to leverage video and podcasting as content

Conducting expert interviews and turning them into content in multiple formats

Direct download: SZF_051_25CMIdeas_Final_mixdown.mp3
Category:general -- posted at: 12:36am EST

It is not news that content marketing is one of the hottest buzz words for online business today. Many self proclaimed social media, social business and internet marketing experts want to convince you that content marketing was invented via the era of social media and social networks. The truth is that content, relationships and connecting as human beings has existed for decades.

Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action.

In this episode of the Social Zoom Factor podcast I put content marketing into a nutshell to help you understand what content marketing is and how you can use it in your business to serve the needs of your audience, grow community and achieve your business goals.

 

Episode Highlights

Definition of content marketing 

Best practices of developing and leveraging content marketing for business

Creating content that helps your audience solve their business problems 

Different types of content marketing 

Using content mediums such a video marketing, podcasting, blogging, and social networking 

Direct download: SZF_050_ContentMktg_mixdown.mp3
Category:general -- posted at: 3:11pm EST

It is no surprise that social media networks such as Facebook, Twitter, LinkedIn, and Instagram is changing the landscape for events and conferences. The conversation is no longer limited to the stage, event break out sessions, paid for booth displays and show floors. Instead, there is a conversation happening 24/7 both inside and outside of the event.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, social business, digital marketing, branding agency shares 25 tips and strategies to increase ROI at events and conferences by integrating social media.  

Event managers and marketers have a tremendous opportunity to leverage social media to increase awareness of the event, increase attendance, and better engage participants live at the event as well as online. Your audience and attendance is no longer limited to the people sitting in seats in the chairs.

By integrating social media into the DNA of your event, creating visual experiences for participants and developing  influence programs that tap into the power of other people's communities within your industry you can quickly and better engage loyal brand evangelists and exponentially turn up both the buzz and business results for your event.

Events are the perfect medium to fully embrace the power of social media and social business.  Social media is really one big conversation. 

 

Episode Highlights

 

25 Tips to Increase ROI at events and conferences 

Pre and post show planning and integration 

Using and integrating hashtags into conversation 

Utilizing Twitter, Facebook, Instagram, LinkedIn and more 

Creating a visual experience that humanizes your brand engages attendees 

Taking the conversation outside of the venue and event walls 

How to turn up the buzz 

Importance of measurement and analysis from the start 

How to set goals and objectives 

Direct download: SZF_049_SMEVENTS_mixdown.mp3
Category:general -- posted at: 8:50am EST

Is the real estate and vacation rental industry keeping up with technology including social media and mobile marketing? Are they doing all they can to inspire, engage, and connect with the new modern customer? Or are realtors ignoring these mobile, always connected and social savvy customers?

Many realtors, property managers and others working in the industry complain of not enough leads, their websites not performing to a level that delivers a positive return on investment and that they are not seeing results using social media.

This shouldn't come as a surprise with a few quick Google searches. Even the top searches return websites and blogs that are not mobile responsive, listings that lack visual appeal and the list goes on.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service digital marketing, branding, social media, conversion optimization agency shares strategies, tips and best practices to increase business results using social media, mobile marketing, online marketing as well as a higher return on their investments online.

 

Episode Highlights

My experience in looking for a home using the internet and a mobile device

What I would do if I were a social realtor

10 Tips for realtors to improve their online marketing results

How realtors can better use social media to connect with the modern buyer

How realtors can leverage new media such as video, podcasting and social media to grow their business

The importance of creating a community others want to join

Creating something bigger than yourself, bigger than what you and I can do alone

Direct download: SZF_048_SOCIALREALTOR_mixdown.mp3
Category:general -- posted at: 11:39am EST

It is easy to get lost in the bits, bytes and 140 character conversations of social media. For many entrepreneurs, marketers and business leaders, deciding what tools to focus on to optimize social media efforts can be a daunting task.

Twitter is a platform that many people have a difficult time learning. However, it's also one of the most powerful platforms for those who take the time to understand, embrace and utilize it for their benefit.

Knowing what tools to spend time on versus ignore can save you much time when it comes to actually seeing a business return using Twitter for business.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, social media, digital marketing, branding, conversion optimization agency will share with you 5 of my favorite Twitter tools.

These tools will help you better inspire and engage with your audience, manage social media efforts, listen as well as analyze real-time conversations and results so you can continually rinse, repeat and optimize.

This is the second Fab 5 in 15 special Friday episode. Each Friday Pam Moore will  share with you 5 ways to zoom your business and life in only 15 minutes! We want you to get out there and enjoy life. The Fab 5 in 15 series is designed to help you save time so you can enjoy the WHY of life and business you are doing all of this in the first place. Please let me know your thoughts and if you like this format. You can comment below or send a tweet to me at @PamMktgNut using the hashtag #SocialZoomFactor!

 

Episode Highlights

5 Top Twitter tools to nurture relationships, increase efficiencies, engagement and business results

Easy ways to break through the noise on Twitter

How to identify key influencers following and engaging with you

How to increase  Twitter following

How to easily curate and schedule posts for posting to Twitter, LinkedIn, Google+ and Facebook

Direct download: SZF_047_Fab5_mixdown.mp3
Category:general -- posted at: 8:11am EST

Can I pick your brain please? How about a free lunch? Will you review my mobile application and tell all of your friends about it? We have all seen and heard these desperate marketing attempts at gaining free knowledge and help. Despite the fact that we spend days every week publishing advice free blog content, podcasts, hosting tweet chats and more, people still want more and don't want to pay for it.

If you have worked a day in business you likely know that time is money. If you do not put a value on your time, nobody else will. You must put a value on your knowledge, resources and time you spend on whatever it is you do. When you put value on your time and knowledge, those around you will do the same.

There is not a day that goes by that I am not bombarded by requests to meet for a free "pick your brain" session, review new mobile applications, videos, marketing plans, infographics and the list goes on.

Every morning I jump on to Twitter to find people begging for follows, downloads of apps, sharing of content to help it go viral. The truth is that there is no cookie cutter solution to starting, launching and growing a business business for real results. You must get in the head of your audience. You must set goals and you must nurture relationships that can help you grow.

When you spend your days online begging and pleading for free help you are hurting your brand more than helping.

I am not saying we shouldn't give our time to those in need. What I am saying is that those asking for free time should first build a relationship with the person who they want to engage with and learn from. Life and business is about relationships. It seems that too many are wanting to skip that step in exchange for the magic carpet ride and easy button, which in reality does not exist.

The sooner you can learn this fact, the better your business and life will be.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social business, digital marketing, branding and content marketing agency shares with you why I do not accept the free lunches that include a "pick my brain" free lunch invitation. I also share with you exactly how you can work with me, my agency and our team.

Direct download: SZF_046_NOFREELUNCH_FINAL_mixdown.mp3
Category:general -- posted at: 12:00pm EST

Congratulations! You have finally said “yes” to jumping into the social bird bath with that crazy blue bird, Twitter. It feels like a big commitment and you didn't make the decision lightly.

You may have thought this day would never come. You thought that lil' blue bird would fly away to its happy place so you would never have to worry about talking in 140 character fragments of conversation. 

However, that lil' blue bird is still kickin', swimmin' and rockin' the social ecosystem. Twitter is where we get our news, connect with like minds and 

You are probably even seeing trusted colleagues, other CEOs, CMOs and even your best friend nurturing relationships and seeing real business results using Twitter. The big question now is how can you do the same!

In this episode of the Social Zoom Factor podcast, Pam Moore, CEO & Founder Marketing Nutz, full service experiential branding, social business, digital marketing, content marketing agency shares 15 things  things every CEO, CMO, CTO, CIO and any member of the C-Suite must do before hopping on Twitter. This episode is helpful if this is you or if you are supporting the C-Suite and helping them achieve success using social media and Twitter. The content is applicable for entrepreneurs to large organizations. This is the fourth podcast in the series "Twitter in a Nutshell" that is geared at helping you take your business results to the next level by better understanding and integrating Twitter.

 

Episode Highlights

15 Things the C-Suite must do before hopping on Twitter

Developing your personal brand strategy and persona 

Developing your own content strategy and plan 

The importance of being human 

The art and importance of social listening 

How to start with a test Twitter account to get your social feet wet 

Slowing down to speed up 

Direct download: SZF_045_CEOMUSTTWEET_FINAL_mixdown.mp3
Category:general -- posted at: 9:21am EST

Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before.

The power is at our fingertips to ignite relationships and business results. With this power also comes much responsibility and associated risk.

Ever heard of the OPC? Note, it's not to be confused with the song, OPP, even though if you have ever attended one of my workshops you have likely not only heard the song but danced to it!

The OPC = other people's content and other people's community.

Tapping into the OPC can be a huge turbo boost to zoom your brand, business results and both personal and professional relationships.

However, tapping into the OPC requires as much art as it does science. This is because at the heartbeat of social media, business and life is people. People are the heartbeat of business. People are the heartbeat of Facebook, LinkedIn and Twitter.

Communities create markets, but only after you make the first investment in the human beings within. You must be willing to share yourself, share your knowledge and give without expectation of anything in return.

 

People who learn to do this in an authentic way can zoom straight past their competition with powerful relationships, extended reach, and multiple communities and people sitting on the edge of their seats to learn from the content they provide.

 

In this episode of the Social Zoom Factor Pam Moore, CEO Founder Marketing Nutz helps entrepreneurs, small business owners and corporate leaders understand how to tap into the power of the OPC starting today. Included are 10 golden rules to ensure you achieve the greatest results possible when engaging and participating in communities.

 

 

Episode Highlights

 

10 Golden Rules to Benefit from the OPC (other people's content & other people's community)

Definition of the OPC

Tapping into the power of other people's content

Tapping into the power of other people's communities

The importance of respect for the community guidelines

Listen before diving in head first to the OPC

Relationships and trust will take time to earn and establish

How to choose the right OPC

Sharing other people's content to provide value to your audience and followers

Heartbeat of social media is you and me

Direct download: SZF_044_OPC_Final_mixdown.mp3
Category:general -- posted at: 7:08pm EST

Many business and life experts will tell you that you should follow your passions if you want to get rich. As human beings it is normal for us to focus our lives on something we are passionate about. We want our work and life to matter.

We desire to make a difference in someone else's life. We want to leave a footprint on this planet that is something bigger than what you or I can do individually, something we can only do together.

We search for the dream job. We search for the dream products and services that can deliver happiness. We go on vacations that promise happiness. We purchase courses that promise wealth and improved health.

It's important that you design a life that brings you happiness. However, happiness isn't going to come in a box. Financial security isn't going to come in a box or a 3 day course.

Many search for the dream life where everything magically comes together, where our work can be meaningful, bring value to others and make us rich.

The truth is that the chance of this happening in such a way that everything is going to come to you is well, just about zero.

Monetizing your passions is far different than following your passion. You can’t simply follow your passions and the money is going to follow. Just as with anything in life that has a big and favorable, pleasurable return, there is usually up front planning, dedication and sacrifice up front so you can enjoy the benefits later.

In this episode of the Social Zoom Factor Pam Moore, CEO Founder Marketing Nutz, social media, social business, digital marketing, branding agency discusses the myths of following your passion and quickly monetizing them. I cover the difference between following your passion and monetizing your passion, and why you must set goals and a plan to monetize your passion, versus waiting for the money to come to you.

 

Episode Highlights

  • The reality of the work required to monetize your passion
  • Difference between following and monetizing your passion
  • Definitions of vision, mission and path and why they matter
  • Why you must set goals and plan
  • Why you must treat your passion like a business if you want to monetize it
  • Finding your WHY of life and business
  • The importance of letting your passion energize you and your business

 

Direct download: SZF_043_Passionprofits_Final_mixdown.mp3
Category:general -- posted at: 3:44pm EST

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