Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

Content marketing is not just a fancy buzzword or a shiny object invented via Mark Zuckerberg and Facebook.

Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do with traditional, "throw the social content spaghetti at the wall and hope it sticks" style of marketing.

Content marketing is at the foundation of every business of every size. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders.

This episode of the Social Zoom Factor podcast provides a tutorial for how to use our new 2015 Content Marketing Editorial Calendar. Download the calendar here-> 2015 Content Marketing Editorial Calendar Template 

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-qualityrelevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.
*Source: Wikipedia

Editorial calendars are important because they: 

  • Help you focus on needs of your audience
  • Help you inspire and connect with your audience
  • Help you provide value to your audience
  • Force you to think further than today and tomorrow
  • Help you integrate across mediums
  • Leverage across mediums, different audiences
  • Create once, use many (= increased ROI)
  • Streamline resources
  • Drive internal teamwork
  • Fuel idea generation and innovation
  • Create a drumbeat approach to content development
  • Help set expectations with your audience
  • Help you create loyal brand evangelists

Editorial Calendar Highlights

  1. Monthly conversation theme.
  2. Weekly conversation theme.
  3.  Blog post title.
  4. Target audiences (primary, secondary & tertiary)
  5. Author
  6. Editor
  7. Purchase cycle (awareness, consideration, preference, purchase, loyalty)
  8. Draft due date
  9. Primary keywords (5-10)
  10. Blog categories
  11. Supporting image(s)
  12. Other supporting media (image, video, podcast)
  13. Embed in other resource kits or publications
  14. Syndication
  15. Possible whitepaper (y/n)
  16. Client testimonial / graphics
  17. Call to action

Episode Highlights

  • Tutorial for how to use our new Content Marketing Editorial Calendar Template for 2015
  • Content marketing definition
  • Why you manage your content marketing like a publisher
  • Benefits of using a content marketing editorial calendar
  • The importance of knowing your audience
  • Leveraging content you already have to increase business results and ROI
Direct download: SZF_077_2015_CM_Calendar_Final_mixdown.mp3
Category:general -- posted at: 1:12am EST

What do you and your brand stand for? What are your morals? What ethics are you building your business and life upon?

How solid of foundation are you standing on? When if ever will you trade in your ethics, integrity and morals for a few bucks?

I was recently approached by the agency of a very large technology brand inviting me to help them out with an online influencer program.

The brand offered to pay me $1,500 to help them promote a campaign for a few short weeks. The campaign intertwined both a social good, random act of kindness type of game with a giveaway for a product.

Take a listen to this episode of the Social Zoom Factor podcast to hear why Pam Moore, CEO & Founder, Marketing Nutz, social media, digital marketing, experiential branding, web development agency turned down the opportunity. It did not align with my beliefs, morals and foundation for which I am building and have already built my brand. Although I would have loved to work with this particular brand, it was not worth the risk to my personal and corporate brand nor how I would want to kickoff the relationship with the brand.

Episode Highlights

Why I turned down the $1500 influencer marketing opportunity

Why you must know what foundation you are building brand upon

The importance of keeping true to your beliefs, ethics, morals and integrity

The importance of trust in building a social media community

Why you must keep the needs of your audience at the core of business and marketing decisions

Tips for working with influencers and thought leaders

Resources mentioned: 

Influencer Marketing and Launch Strategies for Startups, Tech Companies and Corporations (podcast)

Influencer Marketing Services from Marketing Nutz Agency

8 Steps to Develop a Social Business Plan and Strategy (white paper)

Social Media Audit, Consulting and Marketing Services from Marketing Nutz Agency

Direct download: SZF_Influencer_Marketing_076_Final_mixdown.mp3
Category:general -- posted at: 12:18pm EST

Cyber Monday and online holiday ecommerce sales.… either you are ready or you’re not!  Many business and marketing leaders miss out on tapping into the power of these online shopping holidays to increase sales, brand awareness and most importantly connect with their audience.

Too many times they think it's just for the big online and offline retailers. The truth is even small businesses can join the Cyber Monday and online holiday sales to drive business results. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target.

By tapping into the power of mobile marketing, social media sites such as Facebook, Twitter, LinkedIn, Instagram and Pinterest you can really turn up the volume in sales and business over the holidays with your online platform, website and blog. 

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, social business agency shares some solid strategies and tips to help you rock online Cyber Monday and Holiday sales. I provide you tips to help you get your cyber house in order as well as help you with ideas for your special offer clients can't refuse to act on. I also share ideas for how to announce and communicate your offer to your target audience and close with solid tips for overall success.

Even if you don't plan to participate in Cyber Monday or Holiday sales this year, you can leverage these tips to help get your online presence and social media platforms in tip top shape for the new year!

Episode Highlights

20+ Strategies and tips to rock your online holiday and Cyber Monday sales

How to select offers that your audience can't wait to get their hands on

Tips to communicate and launch your offer to your target audience

9 Tips to help you succeed overall with an integrated platform

How to leverage visual marketing and social media to humanize your brand during the holidays

Social Zoom Factor holiday podcasting schedule

Direct download: SZF_075_CyberMonday_final_mixdown.mp3
Category:general -- posted at: 2:24pm EST

Why is it so many marketers are looking for the easy button? Why do they think they can jump on Twitter, LinkedIn, Instagram and throw hundreds of thousands of dollars at Facebook ads and be successful?

Failing to take time to plan is planning to fail when it comes to social media, business and marketing.

Many marketers and business leaders are unfortunately spending loads of time and money on the tactics of social media, influencer marketing, content marketing, and the list goes on with no real understanding of why they are doing it in the first place.

It's like going fishing in the back yard pond hoping to catch a shark with a Barbie fishing pole. You are looking in the wrong place, have the wrong tools and no real plan how to land the big one, let alone even catch some bait fish.

In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder Marketing Nutz, full service social media, social business,  branding, digital marketing agency  share a healthy dose of some tough love. It's time for all marketers, new and experienced to stop the stupid marketing. It's time to roll up your sleeves and get to work. If you are lacking real social business results, there is likely a reason why. You need to get real with yourself and your business to set goals, get in the head of your audience and build a plan that will help you achieve your goals with helping your audience achieve theirs as a key objective.

Episode Highlights

Why marketers must stop stupid marketing now! 

Why failing to plan is planning to fail

Why planning to fail is like fishing in the back yard pond for a shark with a Barbie fishing pole 

 

Supporting Resources:

Audience Analysis Worksheet

10 Tips to Stomp Random Acts of Marketing (white paper)

8 Steps to Develop a Social Business Plan (white paper)

5 Reasons Marketers fail using social media (episode

15 Reasons Random Acts of Marketing are Bad for Business & Life (episode 28)

How to Build a Social Business Strategy & Plan (episode 14)

How to Build a Social Business Strategy & Plan (white paper)

Brand Humanization in a Nutshell (episode 5)

Direct download: SZF_074_StupidMarketing_Final_mixdown.mp3
Category:general -- posted at: 5:14pm EST

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