Mon, 24 November 2014
Content marketing is not just a fancy buzzword or a shiny object invented via Mark Zuckerberg and Facebook.
Smart marketers and successful brands have learned that they are the media and that thinking and working like a publisher helps them inspire and connect with their audiences, customers and stakeholders in ways they could never do with traditional, "throw the social content spaghetti at the wall and hope it sticks" style of marketing.
Content marketing is at the foundation of every business of every size. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders.
This episode of the Social Zoom Factor podcast provides a tutorial for how to use our new 2015 Content Marketing Editorial Calendar. Download the calendar here-> 2015 Content Marketing Editorial Calendar Template
Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.
Editorial calendars are important because they:
Editorial Calendar Highlights