Tue, 23 December 2014
Are you feeling overwhelmed with keeping your social presence, online brand, and content marketing rockin' over the holiday season? Do you want to take some time off, enjoy time with family and friends and seriously unplug but are afraid to do such because you don't want to lose touch with your audience and online communities?
It's important for all of us to take time to disconnect from technology and connect with real humans in real life who are usually the reasons we are doing all the tech and social work to begin with!
If you wish you had more time off for the holidays but still want to provide your audience with content that keeps them inspired and remembering you through the New Year, then this episode of Social Zoom Factor podcast is for you.
In this episode of the Social Zoom Factor podcast Pam Moore, CEO & Founder Marketing Nutz, full service social media marketing, digital branding, content marketing conversion optimization agency provides 10 tips to help you not just survive the holiday season but keep your content thriving and nurturing your audience with amazing content, and a healthy pulse of value to help them ring in the New Year with style and smarts!
10 Tips to Keep Your Content Marketing Rockin' Through the holidays
Why planning content is imperative even if you are delivering 1/4 of the volume of content that you normally do
Giving yourself permission to take time off
Informing your audience of your plans to unplug
Why you should focus on one killer piece of content
Using visual marketing to save time and differentiate
Splitting one piece of content into multiple segments
Leveraging content you already have
Tue, 16 December 2014
It's no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of September 2014.
864 million daily active users on average
703 million mobile daily active users on average
1.35 billion monthly active users
1.12 billion mobile monthly active users
As with anything in life or business, when there is opportunity for goodness, there is also much opportunity for risk and even damage to your brand and business.
Facebook is no different. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. However, if you don't understand the ecosystem, how you can best fit within it to build relationships and your brand, you may wind up hurting your brand more than helping it.
It is is as important to understand not only best practices but also worst practices that can damage your personal brand, corporate brand and business success when it comes to social media, business and life!
In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, a full service social media, digital marketing, experiential branding, word of mouth, content marketing agency shares 15 things you should never do on Facebook.
15 things you should never do on Facebook
Focus on relationships over spamming
The importance of managing your privacy by being careful who you let into your Facebook network
Be yourself and never fall to tactics that waste time stalking and copying competition
How to ensure you don't lose people at hello when inviting them into Facebook groups
The importance of giving credit where credit is due when sharing other people's content
The differences of how you communicate and post content to Facebook vs Twitter
The importance of customizing content for your Facebook audience vs blasting the same content to every social network
How to avoid the drama and negative posts and conversations on your Facebook wall
Why you should never setup a personal Facebook profile to use to solely promote your business
Fri, 12 December 2014
We have all seen them…the videos, photos and social network status updates by frustrated parents.
The story goes something like this:
1. The kid does something wrong.
2.Parent implements a consequence such as grounding, taking away car etc.
3. Parent vents on Facebook or Twitter.
4.Child vents on Facebook, Twitter, text and who knows where else!
5. Parent takes photo of messy room, wrecked car or mad teen.
6. Parent posts photo and/or another frustrated status update to Facebook.
7. Parent and child go about their life. They make up, forgive one another and forget about situation.
8. Parent does not update social network status that everything worked out great and that their child is now back to the perfect angel the Holiday cards will depict they are.
So, what’s the problem?
So now you may asking “what is the problem and point of this post and podcast?” Why is it a problem to complain about your kids constantly? Isn’t it part of life? Part of sharing everything you do, what’s on your mind via Facebook?
The truth is that your child's reputation sits in the palm of your hands. Every image you post, rant on Facebook and tweet complaining or bragging about them is impacting what people think and know of them.
This could either positively or negatively impact not only their personal brand, ability to land a job but their life.
Take a listen to this episode of the Social Zoom Factor podcast to hear the thoughts of Pam Moore, CEO & Founder Marketing Nutz, a full service social media, digital marketing, branding and content marketing agency on this very important topic. I share some solid reasons why you need to think twice about what you post to the social networks. I also provide some proactive strategies and tips to help your child and teen in staying safe online while still building their online persona and brand.
Why everything you post about your child or teen to social media is impacting their personal brand and future
Proactive tips to keep your children and teens safe online
The negatives and risks of posting too much information about your teens
Why some things are better left unsaid
How to assess if your postings to the social networks are negatively impacting your child or teen
The role parents play in helping their child manage their online brand
Wed, 10 December 2014
Patience is one of those words that many business and marketing leaders struggle with. It's natural to want results and to want them right now at this very moment. As humans we tend to want what we want when we want it, right?
However, as time pertains to both business and life it is always good to be patient. You know the saying... "good things come to those who wait." But does it? Do we really need to wait?
I think that is the greatest misnomer about patience, is that you have to wait. The truth is that being "patient" doesn't necessarily mean you sitting on your tush doing nothing. In business it can mean that you are doing the right things to get to where you want to go and to achieve the business goals and objectives in the right way.
Patience in business is more about doing the right things that will sustain and grow your business for not only the short term but also the medium and long term.
When it comes to marketing and social media, too many business leaders are far too impatient. They are looking for the the easy button, the magic pill or the magic carpet ride that will give them instant results. The worst part is that there are also many agencies and consultants who take advantage of these desperate, impatient people! They love their weaknesses and will sell them on the fallacy of instant results that are not feasible and take advantage of an unknowing customer who is looking for the shortcut to instant fame and success.
In this episode of the Social Zoom Factor podcast Pam Moore, CEO Founder of Marketing Nutz, full service social media, social business, content marketing, digital marketing, experiential branding, word of mouth agency delivers some tough love to those who struggle with being impatient. I share tips to kick that impatient attitude to the curb and help you understand why you must slow down to speed up, set goals, determine objectives and build a plan to achieve and build your dream business and life. I also share some things to look out for when hiring an agency or consultant who may be promising you more than anyone could possibly deliver.
Why you must kick your impatient attitude to the curb if you want results using social media
Acknowledging you are impatient
How I deal with my own impatient personality in business and life
How to embrace your impatience to achieve the results you want
Planning for the future sustainability of your business, not just today
How to identify an agency or consultant overselling you results that are not feasible
Mon, 8 December 2014
Is your content and social media digital platform ready for 2015? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year!
One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. If you are like most marketers and business leaders you have likely spent a lot of time on creating content the past 12 months or longer.
Wouldn't it be great if you could kickoff 2015 by maximizing the investment you already made in content marketing assets so that you can zoom results even more without spending a lot more time or money on new content?
In this episode of the Social Zoom Factor podcast, Pam Moore, CEO Founder of Marketing Nutz, full service social media, social business, digital marketing agency is going to help you do exactly this! She will teach you to how to do a quick content marketing inventory analysis so you can 1) Identify the content you already have 2) Better align and integrate the content in your 2015 marketing plan and 3) Achieve a higher ROI by leveraging what you have already invested in!
You can download the content inventory worksheet referenced in the document at http://www.socialzoomfactor.com/calendar
Fri, 5 December 2014
You’ve heard the words… Tweet Chats, #TweetChats, Hashtags, or even hashbrowns as one of my clients first called them. You see the early notification tweets: “Peeps – high tweet warning, for the next hour, headed into a tweet chat.”
For those who aren’t engaged in the tweet chat or don’t understand them, a tweet chat may seem like a bunch of noise. You are half right and half almost right. Yes, there may be some associated “noisy tweeting.” However, tweet chats can offer great benefit for you and your business to build new relationships, increase blog readership, build community, increase brand awareness, and even get new followers or Facebook fans!
So what is a tweet chat? Why should I care? How do I use a hashtag? How do you find relevant chats? What are the business benefits? What are the unspoken guidelines for joining them? What tools should I use to participate and filter tweets?
Take a listen to this episode of the Social Zoom Factor podcast for an overview of Twitter Chats from Pam Moore, CEO Founder Marketing Nutz, full service social media, social business, digital marketing, branding agency. She puts Twitter chats in a nutshell for you so you can understand what they are and how they can benefit you and your business. Future episodes will cover tips and strategies for how to start a tweet chat, how to monetize them and how to best join them for business and life benefit.
Definition of a Twitter chat (tweet chat)
What is a hashtag
Benefits of Twitter chats for business and personal branding
Best tools to use for Twitter chats
How to find relevant Twitter chats
How to monetize Twitter chats
How #GetRealChat started
Best practices for organizing Twitter chats
Choosing relevant topics for Twitter chats
Organic roles within the community for Twitter chats
Thu, 4 December 2014
What is a hashtag you see on almost evey social media network? From Instagram, Facebook, Twitter to Google plus, hashtags are everywhere! How do you make sense of them? How do you know how many to use? When should you use them?
Hashtag, hash brown.... they sound somewhat the same. I've even had a few clients confuse the two just for fun.
Explaining the difference between a hashtag and hash brown is one of my favorite questions to answer. Often times, the people who have the guts to ask are the ones who get it the quickest. Why? Because as I always say, social media is about people. It’s about conversation. It’s about having a conversation to connect with real people. Social media simply makes it easier to do such.
Social media is not rocket science. We believe that most of marketing, business and life really can be simplified and put in a nutshell in terms that doesn't require a PHD in acronyms to understand.
So, what exactly is a hashtag? Take a listen to this episode of the Social Zoom Factor podcast for a succinct definition of a hashtag and how hashtags can help you grow your business using social media platforms such as Twitter, Instagram, Facebook and Google plus as well as increase brand awareness, help you nurture community and better measure your results and conversations using social media.
I even give you a fun recap of the differences of a hash brown and hashtag for those of you who like breakfast analogies to solve your social media problems ;)