Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

Do you ever feel as though you hit a wall when it comes to creating epic content to rock your business, audience and content marketing goals and objectives? Are you running out of good ideas for content topics? Ever feel like simply giving up and throwing in the content marketing towel? 

Don't give up! You have already invested in your online brand, blog, website, and content marketing. What you need is a simple refresh to revive and reinvigorate your content marketing. 

Take a listen to episode 120 of the Social Zoom Factor podcast for 5 top ways you can easily refresh and revive your content marketing starting today! 

This episode is part of a new series "You are the Media." In this series we are diving deep into how to build an integrated online digital and social platform that works when you aren't working. A platform that helps you achieve your business goals. We'll be diving into digital frameworks, content calendars and plans, strategic and tactical options for social media, personal branding, business branding, measurement and more.

Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media - Building Your Media Foundation

In this 25 minute podcast you will learn: 

  • How to do an inventory of the content you already have
  • How to maximize every piece of content you have already created
  • Shifting the focus of your content topics from you and your business to your audience
  • Creating evergreen content that Google will love
  • Turning one piece of content into an evergreen, content machine
  • Tapping into the power of Google Analytics to better understand your audience and create epic content for them
Direct download: SZF_120_5wayscontentrefresh_Final_mixdown.mp3
Category:general -- posted at: 12:16pm EST

Do you have questions related to social media, digital marketing, blogging, content marketing, strategy, entrepreneurship, startups, or branding? Questions keeping you up at night? 

Do you also like learning from others? Do you like hearing the questions and answers that many in your niche may have? 

If this is you then you are in for a treat today as this is the first Social Zoom Factor podcast episode that we are incorporating questions from the audience. 

Episode 119 questions and answers will cover the following: 

  • Using social media to test a product and do market research before launch 
  • Where to focus for a new online business? Thought leaders and influencers, ideal customers or both? 
  • How to price social media services
  • Where I get my inspiration 

Have a question? Submit your question via voice mail right here on this site and I will play it live on the podcast and answer question for you! All instructions are here-> Ask Pam a Question 

 

 

Direct download: SZF_119_AskPamInfluenceInspirations_Final_mixdown.mp3
Category:general -- posted at: 3:57pm EST

Have you invested heavily in an integrated social and digital platform, content, a blog, website or all of the above? Have you defined your audience, goals, objectives and a plan to reach them? 

Do you feel as though you have done everything right, yet your content is still not igniting your business or your audience like you know it could and should be doing? 

If this is you, then you are going to love this episode of the Social Zoom Factor podcast as as we interview Mark Schaefer, the author of the newly published book,  Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business. 

In this episode Mark explains why people share content, who they share content with and how you can increase the sharing of your content by earning trust and connecting emotionally with your alpha audiences. 

Mark Schaefer is a globally recognized thought leader, international speaker, consultant and owner of the award winning blog, Grow. Mark is also the author of The Tao of Twitter, and Social Media Explained. 

In this podcast you will learn: 

  • Why focusing on blog traffic alone creates nothing more than tourists
  • Why creating content is not enough to drive real results by itself
  • How to maximize investment in your content marketing by increasing sharing 
  • The power of little data over big data
  • How to make it easy for your fans to share your content 
  • How do you create content that connects with your audience in an emotional why 
  • Understanding WHY people share content 
  • The importance of understanding and earning trust with your alpha audience 
  • Why people share content for intrinsic and emotional reasons 
  • Brands share content for economic reasons and are missing opportunities to connect with their audiences 
  • The difference between economic value and intrinsic reasons for sharing content 
Direct download: SZF_118_MarkShchaefer_Final2-2.mp3
Category:general -- posted at: 1:13am EST

Unless you have been living under a rock, or on an island all by yourself, you have likely heard of "Mobilegeddon" or in kinder terms, the Google Mobile Friendly update.

On April 21, 2015 Google officially released quite a significant new mobile-friendly algorithm. The new algorithm is designed to give a boost to mobile-friendly web pages in Google's mobile search results.

This is very good news for those of us who have invested in ensuring our sites are mobile friendly!

If you are one of the people who has been living under a rock and/or ignored Google's announcement informing the world this was coming back in December 2014 then this is likely not good news for you.

Don't freak out on me. In this 15 minute episode of of the Social Zoom Factor podcast I am put this new update in a nutshell for you. I provide you with the most important information you need to know as well as what you can do to ensure your site is in good graces with Google and it's new mobile search ranking criteria.

In this 13 minute podcast you will learn: 

  • Google Mobile-Friendly Update Overview (what you need to know and why)
  • Answers to some of your most frequently asked questions regarding the new Google mobile update
  • How to check if your site is mobile friendly according to Google
  • What to do to ensure you are in good graces with Google's new mobile search ranking algorithm
  • Common mistakes to avoid
  • Best practices for mobile sites

Recommended Resources mentioned: 

Resources mentioned: 

Direct download: SZF_117_MobileGeddon_Final_mixdown.mp3
Category:general -- posted at: 6:02pm EST

Direct download: SZF_116_MonetizeMedia_Final_mixdown.mp3
Category:general -- posted at: 9:44am EST

Have you ever tried to get somewhere in a car, on a bike or on foot and you find yourself constantly running run into roadblocks and detours? Chances are the roadblocks and detours made you feel quite frustrated. This is because there are barriers stopping you from getting to your destination of choice. 

Many brands are doing this same thing to their customers, audience and community today. Brands who are not using social media are putting up virtual language barriers stopping their most precious customers and audience from communicating with them. 

If you are a business owner or business professional would you ignore your customer if they called you? What about if they walked through the front door of your business? Would you ignore their actions if they went all around town posting up signs telling people how terrible or great your business is? 

Brands are ignoring their customers who are doing these things today. Their paying customers and fans are communicating with them via Twitter, Instagram, Facebook, Blogs, FourSquare, and the list goes on. However, many brands are sticking up their virtual hand and saying "sorry Mr Customer, I am too busy to talk to you the way you want to talk to me." 

Your mission as a brand leader in the world of online and digital marketing is to simply figure out where your customer is hanging out online and be sure you are ready to have the most relevant conversation with them. You need to speak to them where, when and how they want to speak. It's no longer on your terms. 

As much as brands may want to control the message, the truth is they can not. Your brand is the customer experience you deliver. Your brand is your reputation. Your brand is how you treat your customers online, offline and behind closed doors. The truth is these doors are opening and all of these channels are becoming more blended, more transparent. Brands can simply no longer hide behind a barrier and expect to be in business in one, two or three years. 

Take a listen to the 115th episode of the Social Zoom Factor podcast for a deep dive into this topic and hear case studies about brands that are putting up barriers and brands that are tearing them down and making the decision to be human, own their mistakes and put relationships and long term customer value and loyalty first.

Brands covered include Fitbit, CBS UnderCover Boss Reality Show, Delta Airlines, United Airlines, Gold's Gym, HostGator, and Panera Bread.

Take a listen and be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

In this 30 minute podcast you will learn: 

  • In this 30 minute podcast you will learn: 

    • Explore if you are creating language barriers by ignoring social media channels? 
    • How 8 big brands are utilizing social to open communication doors or create barriers?
    • The importance of communicating with your customers where, when and how they want to communicate with you
    • Why brands can no longer hide
    • The importance of a consistent customer service experience across communication channels such as phone, email, in person and social media 

Supporting Resources:

Direct download: SZF_115_Social_Barriers_Final_mixdown.mp3
Category:general -- posted at: 10:06am EST

Many social and digital marketers feel that they are pulled into too many directions. They complain of being too busy. They complain of not having adequate budget allocated to their programs. They may struggle with obtaining buy-in for their program. In addition they feel they are more reactive than they are proactive. Many even struggle with proving their own or team value for their basic existence in the organization.

It is time digital marketers step up and lead. It's time the senior digital marketers own their programs. They need to learn to say no. They need to develop a plan and obtain the resources needed to implement it.

Do these problems sound familiar? 

  • You struggle with getting buy-in for your programs
  • You lack adequate budget for success
  • You are forced into tactics and strategies you don't believe in
  • Your are executing Random Acts of Marketing (RAMs)
  • You struggle with proving value for yourself and/or your team 
  • You wish your executives better understood your goals and objectives 
  • Your program is not delivering measurable results 
 
If you can relate to the problems listed above, this episode of the Social Zoom Factor podcast is for you! 

This podcast is part of a new series titled "You are the Media!" where we will dive deep into how you can build an integrated online digital and social platform that works when you aren't working. A platform that helps you achieve your business goals. A platform that helps you achieve and live your dreams. A platform that organically help you inspire, attract and connect with your ideal customer and simply amazing people who you want to have by your side.

We'll be diving into digital frameworks, content calendars and plans, strategic and tactical options for social media, personal branding, business branding, measurement and more.

One of the critical and foundational elements for success in business and online marketing is understanding the power of data and analytics to grow your business and ignite relationships with the people that matter most to your business and life.

Take a listen and be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media - Building Your Media Foundation

In this 30 minute podcast you will learn: 

  • 10 Tips to take lead on your social and digital program 
  • Lead without asking for permission 
  • How to say no so you can say yes to the right things 
  • Designing your dream team 
  • Setting short term 3, 6 and 9 month goals for both short term and longer term buy-in 
  • How to get your social media budget approved 
  • Why you must dig into the data 
  • Speaking the same language as your executives and team members and why you may need to invest in training as step one 
  • Importance of being accountable for results, with no excuses 
Direct download: SZF_114_DigitalMarketersLead_Final_mixdown.mp3
Category:general -- posted at: 2:11pm EST

Many digital and social marketers shy away from data and analytics. The foolish marketers may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn't be further from the truth.

Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. It is data that helps us know our customers, know our audience, understand how we can inspire, connect with and build communities. The focus on data should be to create delightful, meaningful conversations, experiences and relationships that can help sustain both business and life.

This podcast is part of a new series titled "You are the Media!" where we will dive deep into how you can build an integrated online digital and social platform that works when you aren't working. A platform that helps you achieve your business goals. A platform that helps you achieve and live your dreams. A platform that organically help you inspire, attract and connect with your ideal customer and simply amazing people who you want to have by your side.

We'll be diving into digital frameworks, content calendars and plans, strategic and tactical options for social media, personal branding, business branding, measurement and more.

One of the critical and foundational elements for success in business and online marketing is understanding the power of data and analytics to grow your business and ignite relationships with the people that matter most to your business and life.

Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media - Building Your Media Foundation

Take a listen and be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

Direct download: SZF_113_Youmedia_Final_mixdown2.mp3
Category:general -- posted at: 12:45pm EST

Are you focusing on menial metrics, vanity metrics and things that are really not moving your business and life forward? Or are you staying laser focused on the right things. The tactics, strategies and big ideas, concepts and innovations that can bring real meaning to your business, your life, your customers, your community and anyone that comes in contact with your brand? 

As you end the weekend, start the weekend, start your week or end your week I simply ask you to think about these two words... menial and meaningful. Make sure you are focus on the right things. 

Take a listen to the 112th episode of the Social Zoom Factor podcast to learn more. 

Direct download: SZF_112_MenialMeaningful_mixdown.mp3
Category:general -- posted at: 4:40pm EST

Thanks to digital marketing and social media, one single human being can have as much and often times more impact than a large Fortune 100 brand. Even some of the world's largest brands are turning to individual influencers, bloggers, podcasters, videographers and more to tap into their trust, credibility and community they have fostered.

Online marketing and social media never has been and never should have been focused on number of followers, Klout scores or other vanity metrics. What matters is being able to inspire, connect, and move an audience. What matters is being able to change minds, touch hearts and connect emotionally with the people within your community.

Remove the buzzwords of the crazed digital world and boil it down to what really matters. It has and will always be about human beings. It's about the people. It's about connecting humans with other humans. It's about helping the humans within your communities solve their problems and achieve their goals. It's about connecting humans to be part of something bigger than they can be themselves.

YOU have the opportunity to be the media today and tomorrow. You can build an integrated online digital platform that works even when you are not working.

You can be the media that educates, inspires, connects, serves, and changes the world. It only takes a seed, one single tweet or Facebook post to create life changes for one, hundreds, thousands and even millions of humans.

However, even with this opportunity there comes much work. You must figure out how you can have the greatest impact in a world where the the scarcest resource is attention. Every brand, every blog, every tweet and Facebook page is vying for attention from the same people you want attention from.

I am thrilled to announce a new series of the Social Zoom Factor podcast titled "You are the Media." In this series we will dive deep into how you can build an integrated online digital and social platform that works when you aren't working. A platform that helps you achieve your business goals. A platform that helps you achieve and live your dreams. A platform that organically help you inspire, attract and connect with your ideal customer and simply amazing people who you want to have by your side.

We'll be diving into digital frameworks, content calendars and plans, strategic and tactical options for social media, personal branding, business branding, measurement and more.

To kickoff the series episode 112 covers the top 10 reasons you need a blog. You must have a home base and build your foundation on property you own, versus rented social land from Facebook, Twitter or LinkedIn.

Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media - Building Your Media Foundation

Take a listen and be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

In this 30 minute podcast you will learn: 

  • Why you need a blog (10 top reasons) 
  • How a blog can help you establish your personal brand
  • How a blog can help you earn trust, and establish credibility
  • How to find your voice by serving your audience and customers with content that inspires, connects and educates
  • Why you must focus not only on economics but on emotional and human connection
Direct download: SZF_111_BlogMaster_Final_mixdown.mp3
Category:general -- posted at: 3:50pm EST

If you are attending live in person industry and networking events or trade shows you are likely investing a decent amount of both money and time. How can you maximize your ROI for the time and money spent?

Take a listen to the 110th episode of the Social Zoom Factor podcast to hear my top 5 ways you can increase your event ROI with networking, pre and post event planning and execution.

In this 30 minute podcast you will learn: 

  • 5 Tips to maximize ROI at in person events
  • How to set goals and objectives for attending an event
  • Why pre-event planning is key to maximizing your time invested
  • Tapping into private social networking groups such as Facebook and LinkedIn
  • Importance of researching events on the front and back end of the main event that you can attend
  • Reaching out and connecting to speakers, organizers and attendees via Twitter and other social networks pre-event
  • Creating Twitter and other lists to keep track of contacts
  • Importance of not being shy and reaching out to people you may not know prior to event
  • Making your list of people you want to meet
  • Why event halls are magical for networking
  • The importance of being in the moment, vs having your head stuck in your phone
  • Capturing the moments real time via visual marketing and live streaming
  • Prioritizing networking event opportunities
  • Post event networking opportunities
  • Maximizing visual marketing to keep the conversations going post event

Take a listen and be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

Direct download: SZF_110_EVENT_TIPS_FINAL_mixdown.mp3
Category:general -- posted at: 6:05pm EST

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