Thu, 30 July 2015
Do you know the difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing?
Omnichannel marketing is not simply a buzzword for multichannel marketing. Omnichannel marketing requires that the multiple marketing channels are working together to create and deliver an amazing, seamless user experience.
Did you know that according to Google, 25% of shoppers start on a PC but eventually move to a mobile device. Shoppers are no longer using one channel to research, shop and buy. People don't always simply walk into a store and buy a product. They may first be researching the product or service online via mobile device, tablet, desktop or all of the above.
Even in the B2B (business to business) space, business leaders are doing the same thing. They are researching products, services and people behind the brands using multiple channels. They jump from iPhone to iPad to laptop within minutes. Both B2B and B2C (business to consumers) customers expect brands to design a user experience that is personal, relevant and seamless across devices.
It is important for digital and social marketers to understand the reason why, the context, the when, where and how their customers are using what screen to connect with and buy from the business.
Take a listen to the 154th episode of the Social Zoom Factor podcast "in a nutshell" episode for an overview and definition of omnichannel marketing.
This episode is part of a new “in a nutshell" mini-series of the Social Zoom Factor podcast to do a deep dive on many marketing and business concepts, strategies and tactics important to understand if you want to be successful in the online world and with digital marketing.
In this 20 minute podcast you will learn:
Tue, 28 July 2015
Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business.
We focus on content and visual marketing that grabs attention. We build beautiful landing pages that convert readers, listeners and viewers to buyers. We dig in deep to data, analytics, and key performance indicators so we can measure and optimize business results and achieve the desired business outcomes.
However, what can often happen is that we get too inwardly focused. Too many digital marketers start forgetting about why they are doing the work in the first place. Remember, that human being you need to connect with on the other end of that tweet, post, pin or video? Yes, that is the person you need to be thinking about.
Let's flip this conversation around. Let's talk about what we need from our buyer. What do you need from a potential customer or buyer before you can sell to them?
Take a listen to the 153rd episode of the Zoom Factor podcast for 4 things you must have from your buyer (or anyone for that matter) before you can sell to them.
In this 15 minute podcast you will learn:
Sun, 26 July 2015
One of my favorite childhood stories is Goldilocks and the three bears. A story about a little mischievous little girl that made her way into a house owned by a family of bears. Goldilocks made herself comfortable in the house so much as to fill her belly with good porridge and even fall asleep in the little bear's bed.
As digital marketers there is much we can learn from the story of Goldilocks. We need to build a digital platform that is inviting, serves value, makes our readers, viewers and listeners feel safe, comfortable and taken care of. We need to help them feel comfortable and invite them to come back for more.
Take a listen to episode 152 of the Social Zoom Factor podcast to learn 8 key takeaways we can learn from Goldilocks to improve our digital and social marketing results.
In this 30 minute podcast you will learn:
Thu, 23 July 2015
Smart marketers are not afraid to dig in deep and even "geek out" on data and analytics to achieve success in social media, digital marketing and business.
Many marketers get overwhelmed with trying to understand how they can leverage data and metrics to guide their business in the right direction. As a result they run away from data and the power it can provide versus digging in and learning how to tap into the power of what it has to offer.
I am thrilled to introduce Andrew Caravella from Sprout Social as a guest on the 151st episode of the Social Zoom Factor podcast.
Andrew leads the marketing team and efforts at Sprout Social and has an amazing background and years of experience in digital marketing to help us all.
Take a listen and learn how you can better tap into the power of social and marketing data to zoom your business.
In this 30 minute podcast you will learn:
Direct download: SZF151_SproutMetricsAndrewInterview_Final_mixdown.mp3
Category:general -- posted at: 2:31am EDT
Tue, 21 July 2015
Content marketing is at the center of marketing today. Everything we tweet, post, pin and create is a form of content marketing.
Blogs are a foundation for many brands and people establishing thought and brand leadership online. Blogs can serve as a home base and help connect the dots between earned, owned and paid media to nurture relationships and achieve desired business outcomes.
Unfortunately too many digital, social and content marketers think they can just write a long blog post or throw social content spaghetti at the wall and hope it sticks. They foolishly believe that hundreds or even hundreds of thousands of readers are going to come beating down the social blog virtual doors begging to buy from them. This couldn't be further from the truth.
Attention is the most scarce resource marketers struggle with today. Throwing blog content spaghetti at the wall is not going to help you gain attention, build community or achieve real business results.
Writing epic blog content that attracts, inspires and connects you with your ideal customer requires a combination of both art and science.
Wed, 15 July 2015
There is not a morning I log into Twitter, LinkedIn, Facebook or Instagram that my feed is not bombarded with spam. From people begging for clicks, link backs, free shout outs to over the top self promotional automated messages, replies and the list goes on.
I even recently had an social media agency CEO spamming and begging for support of their non-profit campaigns that are based on a foundation of 1000's of fake RTs on every tweet on behalf of the client. They are charging the client for campaigns based on fake followers and fake metrics. This is a true story my friends and these things are happening all around us every single day.
Think with me for a moment...
If you did these things people would think you were crazy. However, there are thousands of marketers and brands who are embracing these spammy tactics every day.
It's time we stop the spam insanity. It's time we put the human back in social media, marketing and business.
Attention is the most scarce resource we have. The lack of attention is a core reason brands and even smart digital marketers are falling to lazy social spamming tactics. They are desperate for attention. They think that by blasting into our social feeds they will grab out attention.
The thing many marketers are missing is that by spamming they are losing trust. They are hurting their brand more than helping. We all need to put food on the table to feed our families. However, that is not an excuse for any person or brand to fall to spammy, fake tactics. Build a brand that is built on authenticity, trust, integrity and serving others and success will be exponentially higher. Will it take a bit longer to get there? Absolutely. However, doing such will help build a brand that is sustainable and that will out last any campaign or Facebook news feed built on spamtastic nonsense. Yes I know spamtastic is not a word. I just made it up. ;)
Check out episode 149 of the Social Zoom Factor podcast for some serious tough love to help you identify if you are guilty of these spammy non-human tactics. I also provide 10 solid tips and strategies to help you put the human back in your social media, business and life.
In this 30 minute podcast you will learn:
Mon, 13 July 2015
Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Brands want us to check out their hot deals, digital marketers want us to watch their videos, download their white papers and the list goes on.
Many digital and brand marketers hop on Twitter with the hopes of grabbing quick attention of their target customer and audience. They foolishly think they can send a few tweets to a handful of influencers, beg for some clicks and links and they will achieve their business and goals.
The core foundational issue is they have the wrong intention. They have an intent to help themselves and achieve a quick win versus investing in the people who they want to trust them.
The truth is our actions speak louder than their words. Unfortunately many business leaders and even the most social savvy digital marketing experts are clearly unaware of their own digital body language. Their intention is easily seen by even those new to the social networks. It's often easy to identify a spammy business or marketer. When their posts, tweets and conversations are all about them, they wind up pushing people away versus bringing them closer to their brand.
Your intention may be good, but your execution may be poor and negatively impacting your digital marketing results if you are not earning trust and attention as a result of the right intention.
You don't have very long to earn and lose trust. You can lose trust in one single 140 character tweet if you are only using spam tactics. Because attention is such a valuable resource, it is critical for marketers to maximize every second they achieve attention from their communities and audience. Attention can no longer be taken for granted.
Check out episode 148 of the Social Zoom Factor podcast for a "get real" discussion on the power of intention and trust in earning attention. You will learn why intention and trust are foundational requirements to earning attention for your digital, social media and marketing strategies and tactics.
In this 13 minute podcast you will learn:
Fri, 10 July 2015
Welcome to the digital age of marketing where you are the brand. You can run, you can hide but you can't escape the need to build your personal brand.
We all know people buy from people. People also tweet with other people. They connect on LinkedIn with other people. They live video stream, Instagram and SnapChat with other people as well.
When a new potential client contacts us to do business, the first place go to learn about them is the internet. We will start with a Google, Facebook or Twitter search. We then immediately click through to LinkedIn.
In a matter of seconds we can find out who the person is and if they are who they said they are in the contact form. We can find out where they work now and where they have worked the past 10 - 20 years. We will within seconds know if they have a blog, if they have kids, where they went to school and the list goes on.
Yes, you may be sitting there reading this and think... "Pam, you will never know that about me because I will never post all of that information."
I want to ask you why? Why would you not want me to find out the best information about you? Why not ensure your digital persona is a true representation of who you really are?
It is becoming a requirement , not an option to develop your personal brand. If you want to be trusted and rise above the noise you must connect with people as a human being, not just a logo.
Building your personal brand doesn't happen by jumping on Facebook or creating a fancy Twitter background or highly edited profile photo of yourself.
You don't build your personal brand in minutes or hours. You build your personal brand over days, weeks, months and years. You must earn trust, establish credibility and authority.
You must know who you are. You must know who your audience is and how you can serve them.
Even if you are just getting started online, it is important you start somewhere. It only takes a seed. it's how you nurture your personal brand that will bring success.
Check out episode 147 of the Social Zoom Factor podcast for 7 fundamental steps to build your personal brand.
In this 23 minute podcast you will learn:
Tue, 7 July 2015
Do you ever feel like you are going through the motions of life? Maybe you get a strange feeling that your life is set on auto drive but you don't know who is at the wheel?
Maybe it's the not the life you thought you would live? Maybe you aren't really sure how you got where you are right now but you do know you want a change.
Do you ever feel like your business is running on turbo yet you are running out of fuel? Good things are happening but they are not the right things at the right time.
Are you working way too many hours and the work is taking you away from the reasons you started your business or career in the first place?
If we don't take charge of our life and business, there are sure enough things that will steal our time and mindset and run us into a state of frenzy, late nights without sleep and time with the ones we love most.
It is time you take control of your life and business. It's time you design the life you want. Design your business to help you achieve the life you want to live.
Take a listen to the 146th episode of the Social Zoom Factor podcast for 10 strategies and tactics to help you design your dream life and business. These tips include actions you can implement starting today. They are applicable to entrepreneurs, small business owners up to professionals and executives working in large corporations.
Regardless of the size of the company you own or work for, taking charge of your own life is key to success and happiness.
In this 25 minute podcast you will learn:
Direct download: SZF_146_Design_Business_Personal_Brand_Final_mixdown.mp3
Category:general -- posted at: 12:35am EDT
Thu, 2 July 2015
Are you sick and tired of being sick and tired? Are you tired of working 18 hours a day and yet still not achieving your life and business goals?
Do you ever feel like a silly hamster in a wheel, running and running and not getting anywhere?
There are far too many business leaders, entrepreneurs, digital marketers and executives who feel stuck. They know that things are not working. However, they are afraid to make change. They believe that if they move to plan b, c or even d that they have completely failed.
The truth is moving on to plan b, c, d or even plan e does not mean you failed. We all learn from our mistakes. True success comes from falling down and getting back up, over and over again.
Real leaders are able to embrace change. They help their organization, team and themselves stay relevant.
Real leaders must be able to pivot. They must know when it's time to pivot.
Staying "stuck in a rut" is not good for business or your life. It's the easy way out.
Take a listen to the 155th episode of the Social Zoom Factor podcast as we explore the importance of embracing change and learning how to pivot. If you are feeling stuck, as though you need to make change in your life or business but haven't had the guts to do such, this is the podcast episode for you!
In this 15 minute podcast you will learn: