Mon, 31 August 2015
Smart marketers and business leaders know that their online integrated digital and social platform is not simply a megaphone for to tell the world how great their business is and beg them to make a purchase. Though you may see many new marketers to the online and social world fall to spammy tactics, they don't usually last long.
Your website, blog, Facebook page, Twitter profile, YouTube channel, Instagram page, Blab conversations, Periscope sessions and Pinterest boards all create opportunities for you to inspire, delight, connect, entertain and inform your audience and readers.
With every virtual touch, swipe, view, and listen you have and opportunity to earn a friend, to earn an advocate and customer. You have an opportunity to earn trust, start and nurture real and human relationships. You have an opportunity to earn a sale, not just push sales.
If you have not thought about using your online digital and social assets to inspire, engage, entertain and inform then you should. How are your sales? Are they hurting? Maybe you should look at the content you are sharing? Is it really helping your audience want to buy from you? Are you truly helping them make a decision to buy? Or are you leaving them confused or maybe even pushing them away to your competition because you are all about yourself.
Take a listen to the 164th episode of the Zoom Factor podcast for 10 Tips to help your online community and audience buy from you.
In this 25 minute podcast you will learn:
Sat, 29 August 2015
With the explosion of social, digital marketing platforms and technologies such as mobile live streaming even small businesses and individuals have the opportunity to become the media.
Becoming the media today does not require millions of dollars spent on advertising and fancy websites. Instead an individual person serving as an industry influencer or thought leader can launch a blog and integrated digital, social platform and quite quickly have brands eagerly wanting to engage with them. The brands want to tap into the power of their community, reach and voice because it is truly people who are becoming the media. You and me are the media.
Many brands and people struggle with how much of them personally do they incorporate into the communications, platform and media.
Because they don't know how to brand themselves, incorporate brand storytelling or properly engage their audience they wind up spamming and pushing people away versus drawing them closer to their brand.
The leaders who are rockin' their personal and business brands online know how to balance content about themselves while always serving and making it about their audience. It truly requires both art and science.
Take a listen to episode 163rd of the Social Zoom Factor podcast to learn 10 key foundational elements to successful brand storytelling.
This episode is part of the "You Are the Media" series in which we are digging deep into how you can build an integrated social and digital platform that works when you are not working. A platform that helps you inspire, connect with and delight your audiences.
Thu, 27 August 2015
Social media is a great way to rev up your brand to turbo speed and leave your status quo competitors in the dust! Not only can you tap into the power of community, human relationships but you can also increase brand awareness, equity and even sales.
Zooming your brand to turbo speed using social media requires both art and science. It requires the knowledge and ability to connect with humans in a way that inspires, connects, delights and entertains while at the same time staying true to your brand personality and tone.
Unfortunately many brands hop online with no solid understanding of their audience, or even their own business goals or objectives. They have no plan and wind up throwing social spaghetti at the wall and then wonder why it doesn't stick. They wonder why they get stuck with at best status quo results.
Brands that hit turbo speed know who their audience is, know intimately how to grow and nurture their community and network, how to create and deliver content and conversations that surprise and delight them. They aren't afraid to try new things while at the same time balancing the desire to chase shiny objects while staying focused where they know they can achieve the highest measurable business results.
The smartest social media marketing leaders know how to best leverage multiple mediums to tell brand stories,
Take a listen to the 162nd episode of the Social Zoom Factor podcast to learn 10 tips and strategies you can start implementing today to finally once and for all start leveraging social media to grow your brand and business results.
Wed, 26 August 2015
It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. It's in our DNA to want to connect with other human beings who believe in the same things we do. It's these common foundations that weave the threads for relationships, trust and community.
If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? They claim they want to connect with real human beings. They say they want to build community. However, their priorities, actions and language is doing the opposite.
For years people have gathered around campfires and dinner tables to connect and relate to one another. We share. We laugh. We cry. We tell stories. We grow. We become part of something bigger than ourselves.
When you share a story you share a piece of you. You invite people into your world. You share with them who you are, what you care about, why you are doing what you do. You are inviting them in a human way to be part of your story, part of your journey.
Brands can tap into the power of storytelling to inspire, connect with and serve their audiences. Storytelling helps build relationships and earn trust.
Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. It's not about creating a viral video or a long winded essay in corporate speak. Brand storytelling requires both art and science. It requires having a solid brand architecture and message foundation as well as knowing your audience and how you can serve them real value.
Mon, 24 August 2015
There is a clear separation between true social marketing business leaders and those that are sliding along with status quo. Many new and seasoned marketers and business leaders hop into the world of digital and social media marketing thinking they can send a few tweets, learn how to optimize visuals and social profiles and they will have a positive ROI on their investment in social media. Unfortunately too many of these same "status quo" seekers find themselves struggling to keep up with the true leaders, holding down a real job or feeling and experiencing real success.
So what are the habits, behaviors and foundational success elements that true social marketing leaders embrace? How do they rise above the status quo? How do they consistently serve the needs of their customer, keep the brand top of mind and help achieve a positive ROI for the investment and time into social media?
Take a listen to the 160th episode of the Social Zoom Factor podcast to learn 10 foundational habits of successful social marketing leaders. Be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud!
In this 25 minute podcast you will learn:
Fri, 14 August 2015
There is much confusion regarding online brand and reputation management. Some think it's only for brands who get themselves in trouble and need to cover up the bad. Some think it's public relations, while others think it's just social media monitoring or some ninja SEO tricks.
The truth is every brand has a reputation regardless if they think they do or not. Your brand is the sum of what people think, say and tell other people about you. You can spend all the money in the world to create a beautiful brand inclusive of digital elements and visuals, fancy logo, website, blog and social media channels and profiles. However, if you don't deliver on your brand promise it's all for nothing.
Your brand is the foundation of your business. It doesn't matter if you are a small business, corporation or something in between you impact your brand with every action you take. Every tweet, call, post on Facebook, Instagram photo, Google+ update is a representation of your brand. Every employee that works for you is leaving hundreds of brand impressions every day online and offline.
They are talking about you! Yes, people are talking about your brand, your executives, your service and your employees. They are talking about what you do right and what you have screwed up on. The question is do you know what they are saying? Are you part of the conversation? Or are you choosing to ignore it? The truth is, the conversations are not going to go away. You might as well be proactive and understand how you can leverage the same social technologies and strategies that may scare you half to death to your advantage. It's all about perspective and how you choose to look at it and manage it.
Take a listen to the 159th episode of the Social Zoom Factor podcast where I share 10 solid tips to help you protect your online brand reputation.
Trust me, this is something every business leader, digital and social marketer should care about. If it's not keeping you up at night you should ask yourself why. Is it because you are proactively managing it or is it because you are ignoring it? Ignoring the need to manage your online brand and reputation is simply not an option if you want to be in business tomorrow.
Wed, 12 August 2015
It is every digital and social marketers dream that their ideal customer, partner and fan will easily find their blog, website or other online social channel. Unfortunately it's not as easy as building a website or blog and people just show up at your digital front door, banging to get in and buy from you.
It takes time for the traditional search engines such as Google and Bing to even know your site exists so they can start sending your traffic your way. Plus now you have tremendous opportunity to earn traffic to your blog or website via the social networks.
You can of course leverage paid media, earned media and even influencer marketing to increase blog traffic.
Remember though that visitors to your online platforms are tourists. They are stopping by. It is up to you to make sure that you are inviting them in, inspiring them to connect with you and helping them feel at home so they will stick around for awhile and maybe even tell a few friends how great you are.
One of the best ways to increase traffic to your blog or website is via organic traffic. Organic traffic is not paid media. Organic traffic is traffic that comes to you via search on the search engines, social networks or other online platforms. You don't pay for it directly, though you pay for it via your time invested in content marketing, website and blog development, influencer marketing and the list goes on.
Our websites and blogs earn between 45% - 75%+ organic traffic. We don't pay for expensive SEO tricks or expensive earned media. Instead we focus on creating a platform with content that inspires and connects us with our target audience and online community.
Take a listen to the 158th episode of the Social Zoom Factor podcast for 10 strategies and tactics you can implement today to increase organic traffic to your website or blog. I share with you the exact strategies and specific tactics we use in our business every day.
This episode is part of a new “in a nutshell" mini-series of the Social Zoom Factor podcast to do a deep dive on many marketing and business concepts, strategies and tactics important to understand if you want to be successful in the online world and with digital marketing.
Mon, 10 August 2015
Social media agencies face many exciting opportunities to work with brands and clients of all shapes and sizes. Although some may focus on a certain niche or industry, many consultants and agencies work with clients from varying industries, experiences and levels of understanding of what social media really is or what it can do for their business. Obviously, each client has different expectations, goals, objectives and grasp of the power of social media.
Although it may be tempting to take on any client, a key to success is ensuring the client is a match for the agency. It’s also critical that as new clients are onboarded, they are taken care of from the start.
A client’s first interaction with an agency sets the entire stage for how the relationship will kickoff. You only have one chance for your team to make a great first, second and third impression, so why not make the most of it at every touchpoint?
Below are some best practices to help social media agencies ensure the onboarding process goes as smoothly as possible with new clients. The best part is that most of these tips can be used for many different types of businesses, not just social media agencies.
Take a listen to the 157th episode of the Social Zoom Factor podcast for a deeper dive discussion on each of these 13 points. I share with you exactly the most important steps, tips and strategies for how we onboard clients for my agency, Marketing Nutz.
Direct download: SZF_157_Social_Media_Agency_Onboarding_Final_mixdown.mp3
Category:general -- posted at: 1:10pm EDT
Fri, 7 August 2015
Facebook has launched a mobile live streaming application and feature only available to users of the Facebook Mentions application which requires the Facebook page be verified.
This podcast shares Pam Moore's thoughts on why Facebook made the decision and what is the possible future for the mobile live streaming via Facebook
Tue, 4 August 2015
What does it really mean to be a thought leader? Unfortunately too many digital and social marketers have a false belief that they can simply write a few blog posts, send a few tweets and increase their social influence scores such as Klout and they will quickly become the go to thought leader of their niche.
We've all seen the blog posts promising the magic 10 steps to be a thought leader in 140 characters or how to be a thought leader on LinkedIn, Instagram, Twitter, Facebook and every other social network known to digital man and woman.
The truth is that you can not become a thought leader in 140 characters. You also can't become a thought leader via mastering one single social network.
Becoming a thought leader requires earning trust, respect and investing time in helping the human beings in your community, network and audience.
I've seen loads of businesses and people promoting their own personal brand spending months or even years of time trying to become "thought leaders" yet they have no real business. In reality they are helping almost nobody as they are too focused on becoming "influential" vs actually helping a real business or person.
Take a listen to the 155th episode of the Social Zoom Factor podcast for an overview of what it means to be a thought leader as well as 5 steps to help you build a plan do establish yourself and your brand as a thought leader.
This episode is part of a new “in a nutshell" mini-series of the Social Zoom Factor podcast to do a deep dive on many concepts, strategies and tactics important to understand if you want to be successful in the online world and with digital marketing.
In this 15 minute podcast you will learn: