Wed, 30 September 2015
When I ask business leaders, owners and digital marketers who is their ideal client or target market I often get the response similar to "anyone between the ages of 35-65 who has problem A, B or C." What does this translate to in real business results? Nothing, nada, zip ROI.
Having a business that is focused on selling to everyone and their mother, grandmother, kids, dog and cat is a recipe for failure.
The world is filled with generalists who can sell you whatever you want if you simply pay the $99 and you too can become rich and super duper famous.
We all know the tricks, the lies, the spam that many marketers throw at us. The media is everywhere. Heck, as we have discussed in past blog posts and Social Zoom Factor podcasts, you and me are also the media.
We now live smack dab in the middle of the Inspiration Age where inspiring and connecting with your target audience and ideal customer in a human way is a requirement, not an option.
Tell me, how can you connect with your ideal customer at a human level if you don't know who they are? If you state they are somewhere between the age of 35 and 65 and live in Colorado, Florida, Australia or Timbuktu? How you market, speak to, inspire, connect with, engage and build relationships with each individual persona is going to be different.
This is why if you are wanting to build a successful business you need to consider narrowing your business niche. Maybe you are focusing too broad and it's time to get laser focused not only on who you are serving but also on what you have to offer them.
Take a listen to the 172nd episode of the Social Zoom Factor podcast to learn the benefits of narrowing your niche as well as 7 strategies and tips to help you build a niche strategy and plan. Be sure to subscribe to this entire brand new series, "Welcome to The Inspiration Age" on iTunes, Stitcher or SoundCloud!
In this 30 minute podcast you will learn:
Benefits of narrowing your niche
Tue, 29 September 2015
Welcome to the inspiration age where connecting with your audience is a requirement, not an option.
In this episode Pam Moore, CEO & Founder of Marketing Nutz provides 5 solid tips to help you better connect with your social media communities and audience both online and offline.
Mon, 28 September 2015
Welcome to the inspiration age, where connecting with your audience and communities is not an option, but a requirement for business and life.
What is the inspiration age and why should it matter to you and your business? We answer these questions and more in episode 170 of the Social Zoom Factor podcast. Take a listen and learn what the inspiration age is as well as 8 solid strategies and tips to inspire your audience.
You must learn how to embrace the inspiration age to grow your business, nurture relationships, earn trust, establish authority and most importantly touch the hearts of the people you want to bring closer to your brand.
Coming out of the information age it was easier to put most marketing tactics and strategies in a box. Brands with big budgets could simply throw big money at advertising agencies and the remainder at more predictable marketing mediums such as traditional media, direct mail and email marketing.
However, times are changing drastically. Now it's practically a free for all. We are all the media. The world is noisy on and offline. It is more difficult than ever to stand out from the crowd, to rise above the noise and to earn trust and connect with hearts. We can communicate anyway we want. We can communicate how, when and where we want... and so can our audience.
You do not own your audience. You do not own your social media communities on Facebook, Twitter, Instagram, Snapchat even if they are following you, like you or snap with you.
Your audience is not there to serve you. You are there to serve your audience, period!
Mon, 21 September 2015
Many business leaders, social and digital marketers are finding it hard to get buy-in and approval from their c-suite for their social media programs.
Do any of these statements sound familiar?
If these are your struggles with regard to your social media marketing or social business program then you definitely want to tune into the 169th episode of the Social Zoom Factor podcast as I share with you 5 top social media metrics and priorities your CEO and c-suite cares about most when it comes to social media.
If you are having difficulty getting the buy-in, approval and budget allocated for your social media program, the problem could very well be you are not understanding what really matters to your stakeholders and executives. You must "get in their head" and understand the risks they are concerned about as well as the metrics that truly matter to them.
In this 25 minute podcast you will learn:
Thu, 17 September 2015
Learn how to save time and maximize ROI using Twitter for business. Pam Moore provides 8 social media tips to help zoom business results and save time. Learn how to balance automation with real time engagement, provide content marketing that is relevant and helpful for your audience.
Thu, 10 September 2015
If you are new to the content marketing, digital marketing or social media you may have heard the term "evergreen marketing" by the experts and not been certain what it is or why you need it. It's often a term that is thrown around by even top industry experts who don't develop or implement evergreen content marketing best practices themselves.
Evergreen content is content that is timeless, sustainable and has a shelf life longer the latest Facebook feature or favorite mobile application. Evergreen content is foundational to helping your ideal client and audience solve their smallest and biggest problems. When done right evergreen content will drive continuous traffic to your blog. It's then up to you to make sure you can convert a large percentage of that traffic into community members, new friends or even sales.
So what is evergreen content marketing and how can it help you achieve your business and marketing goals? Why should you care about evergreen content?
If you would like to know the answers to these questions, today is your lucky day as the 167th episode of the Social Zoom Factor podcast puts evergreen content marketing in a nutshell. We also provide 15 types of evergreen content you can start creating and implementing today to help you better connect with your audience, build community, increase brand awareness and increase sales.
In this 40 minute podcast you will learn:
Wed, 9 September 2015
Would you like to build authority, establish trust, increase brand awareness and grow your business results?
Guest blogging and syndicating your content to top sites in your niche can more quickly help you establish industry leadership, brand awareness and trust. When done right, integrated and aligned to your business goals and marketing objectives, guest blogging can also help you improve business results. When attached to a solid online conversion funnel you can grow your email list and subscribers, grow community and even increase sales.
Successful content syndication and guest blogging requires both art and science. You must know your ideal customer, current and desired audience as well as understand the platform and audience for which you are wanting to guest post.
Before pitching an editor it's best to establish a relationship, earn the trust and prove you are ready to deliver value to their audience and readership and you won't have to pitch.
Take a listen to these 10 foundational elements to zoom business and marketing results with guest posting on the 166th episode of the Social Zoom Factor podcast. This episode is part of a new series in which we are digging deep into how you can build an integrated social and digital platform that works when you are not working. A platform that helps you inspire, connect with and delight your audiences.
Fri, 4 September 2015
Why am I not on blab? Take a listen to this podcast to learn why Pam Moore has not yet jumped into the latest social shiny object and video streaming, collaboration platform. The answer might surprise you!
In this 30 minute podcast you will learn:
Why Pam Moore is not on Blab
8 Tips and strategies to work smarter, not just harder
The importance of the Smart Hustle
Why you must know your WHY
Why you must know your audience
Prioritizing activities, priorioties and goals
Avoiding the Fear of Missing Out when it impacts your business and life goals
Not getting caught up in the fallacy that hustle is required 24/7 to drive results
The importance of adequate sleep for mind, body and spiritual health