Thu, 28 April 2016
In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Again we took our #GetRealChat on the road and talked live on Twitter from the event in Las Vegas.
I love the Adobe events as I get to hang with my kind of people. They're not just geeks or technologists. It’s a marketing and business event packed with 10k marketing technologists. These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer.
This year the event had quite a line up on speakers including George Clooney, Thomas Middleditch (star of the HBO show Silicon Valley, Donny Osmond, and Abby Wambach. Of course there were brand Leaders as well from Mattel, Mcdonalds and industry leaders such as Brian Solis, a good friend and one of my favorites in the industry.
The focus of content and discussions this year at Adobe Summit centered around customer experience as the future of business and marketing.
For marketers, it's imperative to understand the true definition and foundations of customer experience.
What does an experience business look, smell and feel like? What
are the top 4 characteristics of an experience business? How do
they differentiate? What are the benefits? How and where do brand
leaders start if they want to shift focus of marketing and business
investment toward customer experience? How do you get approval from
key stakeholders and executives?
Direct download: SZF_205_Adobe_Customer_Experience_Final_mixdown.mp3
Category:general -- posted at: 9:27pm EDT
Fri, 8 April 2016
Do you ever feel as though you are going through the motions, maybe even working what may seem like 24 hours a day, 7 days a week, yet the results are not bearing the fruits of your labor?
We all have the same 24 hours in a day. It's how we use the hours that matters most.
If you are struggling with achieving real results in your life or business could it be that you need to better prioritize your time? Maybe you need to better focus on the right things that are going to help you move forward in the right direction?
Could it also be you are struggling with patience? Are you struggling with an addiction to Random Acts of Marketing that may bring a short term false sense of success? Often times a lack of patience is what drives randomness. Although crossing random tasks off your list may feel good for the short term, RAMs will eat every morsel of ROI before you even realize where the problem is if you are not careful.
Think about these questions...
Do you know what success looks like to you?
Take a listen to the 204th episode of the Social Zoom Factor podcast to hear some solid strategies and tips to help you focus your time, energy, life and business on the highest value tasks that will help you achieve your goals and objectives. In this episode I share my personal reflection after being off the mic and podcast for two months while fighting a terrible flu bug and bronchitis.
In this 20 minute podcast you will learn
Strategies and tips to better focus on the most impactful priorities.