Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

To be successful in business and online, digital and social marketing, you must do more than simply focus on the near term. You must know where you are going and how you are going to get there. In addition, you must understand the larger ecosystem of which you are working within.

In the online world, keeping up with trends can be a challenge. Not only do you have to keep your current platforms and content performing, you must also be ready to embrace the changes to come. The only one guarantee we have in the social and digital world is change. Get use to it.

Would you like to know this about your peers....

  • What they are doing to ignite their business using social and digital technologies?
  • What priority are they placing on video and visual focused social platforms such as SnapChat, Instagram etc.?
  • Top social media goals and objectives chosen?
  • What social networks are marketers achieving the greatest ROI?
  • Where do they plan to invest in the future?
  • What social platforms do they plan to spend the most money on for advertising?
  • What forms of content are they creating the most and least?
  • What role will video and live video play in their marketing plans?
  • Most popular social media software platforms?
  • How are they utilizing and implementing influencer marketing programs?
  •  What types of roles are they hiring for?

If you would like the answers to these questions you have come to the right place.

In the 212th episode of the Social Zoom Factor Podcast I interview Jason Keath, the CEO and founder of the Social Fresh Conference. He partnered with Simply Measured and Firebrand Group to develop "The Future of Social Media" research report.  It digs deep into how brand and marketing leaders are utilizing social media today and how they plan to embrace the new technologies and opportunities in the future.

The report is packed with insights even the most seasoned social and digital marketer can leverage and learn from today. Download your copy now and take a listen to the podcast to hear even more details from Jason Keath.

As the Founder and CEO of Social Fresh Conference, the longest running social marketing conference, Jason Keath curates some of the smartest voices in marketing. He has trained digital marketers at over 200 of the Fortune 500 companies. He is on the Advisory Board for Internet Week, cohost of the Social Toolkit Podcast and editor of SocialMediaCurrent.com, a daily news source for social media professionals. 

Take a listen to episode 212 of the Social Zoom Factor podcast and download the "Future of Social Media Report" to learn the following:

  • Top social media trends
  • Top social media goals chosen by marketers
  • What social networks produced the most ROI in the past year
  • How social media teams are spending their time
  • Most common social media roles being hired for
  • Where marketers are investing their dollars for social advertising
  • What content types are marketers planning to invest in (video, blog posts, infographics, Snapchat stories, whitepapers etc.)
  • Most popular social media software
  • How marketers are using and executing influencer marketing

Join me at the Social Fresh Conference in Orlando! I'll be delivering a 90 minute workshop on Pinterest Advanced Strategies & Tactics to Generate More Leads & Real Profits! Check it out and use this link to save $100 off your ticket! Hope to see you there! The event will include speakers from Twitter, RedCross, Economist, Spotify, IBM, Citrix, Full Sail University, and loads more! Grab your ticket & meet me there!

Be sure to subscribe to this entire brand new series, "Welcome to the Pay to Play World, Are You Ready?" on iTunesStitcher or SoundCloud!

Supporting Resources:

Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Social Profit Factor 

Direct download: SZF_212_Pam_and_Jason_Keath_Final_mixdown_1.mp3
Category:general -- posted at: 1:43pm EST

It's probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks is change.

Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo.

The #1 question we hear from the clients our agency, Marketing Nutz works with is "how do I build a blog and write content that brings real and measurable business results? 

The days of hiring an SEO company to simply throw up some text on a page, buy some links and watch the sales come in are over and done. The truth is these lazy tactics never really worked that well anyway.

If you want to learn the foundational requirements for writing a successful blog post that will support your business and marketing goals and objectives then you have landed on the right blog post today.

Blogs today are not simply text thrown on virtual walls. Successful blogs integrated different forms of media such as audio, video and compelling visuals that inspire and help you connect with your target audiences. 

Before you waste a ton of money and time throwing social content spaghetti on the wall, take a listen to this episode of the Social Zoom Factor podcast to ensure that you maximize every word and minute! 

http://www.socialzoomfactor.com/211

Direct download: SZF_211_Blog_Foundations_Final_mixdown.mp3
Category:general -- posted at: 11:47pm EST

You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. You submit the ad for approval to Facebook and are dreaming about the increased brand awareness, new leads and even sales this new campaign is going to generate for you and your business. You head to dinner for a pre-celebration with a glass of wine.

Unfortunately, later that evening you get an email notification from Facebook informing you that your ad was not approved. "What the heck!" is what you are thinking. How could Facebook not approve your ad? The email states it violates their policy. "What policy?" is your next thought.

Now you get to spend the next day reworking your campaign, supporting visuals and maybe even some of the video, depending on what creative and social assets you have included in your marketing program. Not exactly what you had planned for the next day or two, correct?

If this has ever happened to you, don't be too hard on yourself and go crawl under the "hide from social media and Facebook forever rock." Instead, it's time you educate and empower yourself to better understand the Facebook advertising policies. Yes, Facebook has what may seem like a ton of rules and guidelines if you are new to them.

However, the truth is that as a marketer or business owner it is up to you understand the Facebook advertising policies and guidelines. Facebook is not going to force you to read the guidelines. Instead they are going to make the policies available to you and it's your responsibility to not only learn where they are but understand them. If you don't take the time to understand the Facebook policies, particularly for advertising it will only hurt your efforts over and over again in the future. It's obviously much better to be proactive and take the time to understand the details.

Take a listen to episode 210 of the Social Zoom Factor podcast to learn the following:

Clear explanation of the Facebook advertising policies
Walk-through of the key highlights of the Facebook advertising policies
Prohibited content - content that is prohibited from Facebook advertising
Restricted content - content that is restricted from Facebook advertising
Video advertising - guidelines, prohibited content and restrictions, entertainment and related restrictions
Targeting guidelines and restrictions
Positioning guidelines including relevancy, accuracy and landing pages
Guidelines for lead advertising
Use of the Facebook brand assets
Data use restriction
This Social Zoom Factor episode is part of a new series titled "Welcome to the Pay to Play World, Are You Ready?"

 

Direct download: SZF_210_Facebook_Advertising_Policies_Final_mixdown-2.mp3
Category:general -- posted at: 2:55pm EST

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