Fri, 23 September 2016
Success in business utilizing social media and digital marketing requires both art and science. Learning how to connect with your audience in an authentic and human way can help set you above the crowd, rise above the noise and build a relationship with your audience members and customers that only you can do.
The social networks present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with them in a unique, relevant and human way.
Take a listen to the 220th episode of the Social Zoom Factor podcast to learn 5 easy ways to humanize your brand utilizing data and social insights.
Sign Up for More Training: Social Profit Factor
Direct download: SZF_220_Data_Driven_Brand_Humanization_Final_mixdown.mp3
Category:general -- posted at: 9:36am EDT
Wed, 21 September 2016
Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most marketers lack the basic foundational skills to truly optimize their conversion rates.
Conversion rate optimization (CRO) is a process for increasing the percentage of visitors to a website that convert into customers or take the desired action the owner of the website is wanting the website visitor to achieve.
In simple terms, CRO helps marketers determine what users are looking for and then giving it to them in the best way possible that will help the visitor take the desired action.
Conversion rate optimization helps businesses increase leads, sales, return on investment and more. For many businesses, CRO can make or break their business success.
Any business that is utilizing online marketing, social media and digital marketing of any kind should not only learn the basics of conversion rate optimization but should dive in deep to understand specific strategies and tactics that can help them increase conversions rate.
Bottom line, conversion rate optimization can have immediate and long term positive impact on business results when done correctly and with clear focus.
Conversion rate optimization requires knowledge of the business target customer such as their behavior preferences, desires, problems and aligning such with solutions to help them solve those problems. CRO also requires knowledge of how to properly build a website, blog, landing page.
In addition, optimizing conversions requires quality content writing of headlines, call to actions, and even button placements. One color used could be throwing off the entire psychology of if a website visitor converts to a sale or not.
If you would like to learn more about conversion rate optimization as well as the factors impacting conversion rate for your business, you have landed on the right blog post and podcast today!
Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following:
Direct download: SZF_219_Conversion_Rate_Optimization_Final_mixdown.mp3
Category:general -- posted at: 2:32pm EDT
Sun, 18 September 2016
Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place.
If this is you, then you definitely landed on the right blog post and podcast today.
Social media is not a band-aid for a broken business. If business leaders really want to ignite business results using digital and social marketing, they must do more than hire a social media intern who knows how to get new followers on Instagram, post to Snapchat and do a live video stream on Facebook.
Before you even think about how you are going to tweet, snap, live video stream or tell stories on Instagram, you better nail the business goals and have more than a 101 level understanding of business and marketing.
If you are a social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks.
Business owners and leaders must start being more careful of who they hand over the social media keys to. In addition, social media and digital marketers must learn business. There is a clear gap in the social ecosystem of qualified people who know business, know social and digital marketing and also know how to align social media to business goals.
Check out episode 218 of the Social Zoom Factor podcast to learn 3 things you MUST know to be successful in your career as a social and digital marketer.
These three things are...
Direct download: SZF_218_3Things_Social_Media_Career_Final_mixdown.mp3
Category:general -- posted at: 6:49pm EDT
Mon, 12 September 2016
Do you have an interest in Pinterest for Business but don't know where to start in developing your Pinterest for Business plan?
Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. It requires visual connection and an understanding of the ecosystem of Pinterest. Many business leaders overlook Pinterest as it confuses them and they may not understand it's true power.
This episode is the 2nd in a series on Pinterest for Business I'm providing to help business leaders and entrepreneurs like you, explore if Pinterest is something you should take a deeper look at to help you differentiate from competition and ignite business results.
In addition, you can download the slide presentation deck I used for the 90 minute "Advanced Pinterest for Business" workshop at the Social Fresh Event. It includes all 7 steps, loads of statistics and more. Download here-> "7 Step Success Strategy to Build a Pinterest for Business Plan"
In this 30 minute episode you will learn how to build a Pinterest Business Plan to help you achieve your business and marketing goals.
Would you like to...
Pinterest is a powerful social network and platform that can help you ignite your marketing and business success by...
With features such as buyable pins, rich pins that support blog posts, place and product locations, maps and more you could be missing an incredible opportunity by not at least doing the double click research to understand if Pinterest can help you achieve your business goals.
In this 30 minute podcast you will learn:
Wed, 7 September 2016
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, webinars and podcasts teaching and preaching others how to build a unique brand or how to have ultra success overnight. They talk about differentiation and how to stand out from the crowd.
However, when you do the "double click" and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation. They have become a spitting identical image to everyone else.
Too often they are chasing shiny object, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They forget who they are serving, such as their customer and audience as they get caught up in social media fame and being the first to make the leader board on a social shiny object.
Unfortunately many of them don't have close to the results and success they claim to have, yet they paint this picture that their "unique" methods work and that for the low, low price of $99 you too can be rich and famous if you buy their magical super powered class.
Even worse most of them don't know how to measure results. Many don't know the basic data and analytics when it comes to their blog or website traffic, conversion funnels or even social media community engagement. They lack basic business, digital marketing and social media marketing knowledge and experience.
The truth is that the real rebels are the leaders who trade in fear of missing out for focus. They know how to work smart, not just hard. They know the key to success is smart hustle, not just working 24 hours a day, 365 days of the year. Success requires a healthy mind, body and spirit.
So, how do you rise above the status quo? Are you a leader who wants real, impactful and measurable results? If this is you, then you have landed on the right blog post and podcast today.
Take a listen to episode 216 of the Social Zoom Factor podcast for 10 Tips to Be a Social Media and Digital Marketing Rebel.
It's time you stand out from the noise, rise above the crowd and and stomp status quo forever.
Are you ready? Listen to the podcast now. You won't be sorry.
In this 30 minute podcast you will learn:
Wed, 7 September 2016
Do you have an interest in Pinterest? How about Pinterest for your business?
Would you like to tap into a social network that can help you generate leads, sell more product and deliver you more blog or website traffic than Twitter? If yes, you can't ignore Pinterest.
Did you know...
When Pinterest launched in 2012 it surpassed 10 million users faster than any other stand-alone social network in history
There are 110 million active daily users and 175 million registered users on Pinterest
49% of US women online use Pinterest
70% of purchasing decisions are made by women
60% of Pinterest users are from the USA, followed by India, UK, Brazil and Canada
Pinterest is now available in 30+ languages with offices in London, Paris, Berlin, Brazil and Tokyo
50% of those who notice promoted pins click to get more information (*Ahology 2016 Report)
40% made a purchase, suggesting promoted pins inspire future action (*Ahology 2015 Report)
More than 60% daily winners access Pinterest once a day or more using a smart phone
67% active and 86% daily pinners have accessed Pinterest while shopping to buy something they pinned
The average site visit to Pinterest = 14 minutes
The most common destination for users who click on a pin is a blog (*Coschedule infographic)
Pinterest = 90% social shares on the web
Take a listen to episode 215 of the Social Zoom Factor podcast to explore if Pinterest may be right for your business. With features such as buyable pins, rich pins that support blog posts, place and product locations, maps and more you could be missing an incredible opportunity by not at least doing the double click research to understand if Pinterest can help you achieve your business goals.
Fri, 2 September 2016
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Marketing and business leaders must give themselves permission to prioritize. You do not need to be everywhere all the time. You do not need to be on every social network. You do not need to work 24/7, 365 days of the year to be successful. Release your fear of missing out and start prioritizing your time and investment of money and resource.
The truth is that the more you focus and prioritize, the better your results will be. Stop only playing around with the social networks. Instead, get serious, get focused and you will start seeing real results.
It's not about what technology will do for you, but instead, what you can do with the technology. " quote="It's not just about what the technology will do for you, but instead, what you can do with the technology. You are in control of your business, your time and your investment in social media, period.
What matters is where your audience and target customer is online. You must be where they are. You must deliver them value where they are using methods, language and mediums that will inspire them, connect with them band bring them closer to your brand.
How do you prioritize what social networks you invest in? How do you know where you should engage? How do you determine where your audience is hanging out online so you can build the most meaningful relationship with them as possible?
Take a listen to episode 214 of the Social Zoom Factor podcast to learn our 5 Step Success Strategy and Tactics to prioritize what social networks you invest in for your business.
Pre-register for our brand new training portal, Social Profit Factor!
In this 30 minute podcast you will learn:
Direct download: SZF_214_Social_Network_Priorities_Final_mixdown.mp3
Category:general -- posted at: 1:12pm EDT