Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done.

Smart marketers and leading brands both big and small know that content is at the core of every online and social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to take action to open, click, read, listen, share and even buy.

The social networks and social media simply provides a medium for brands and marketers to communicate in different ways with other human beings. We can't take the converstaions for granted and just assume that because we write the message, the blog post, the status update or a beautiful Instagram image that our audience will find it useful.

We must do our research and not only understand who our our audience is, but also be clear on exactly what their needs are and how we can help them solve their most simple and even big problems.

Social savvy marketers know how to leverage content marketing to better inspire, connect with and help their audience achieve their goals. They know how to write the blog post headlines that grab attention, the blog post content that gets read, the visuals that gets shared. They know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and activated toward growing closer to their brand.

Content marketing is at the foundation of every business of every size. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders.

This episode of the Social Zoom Factor podcast provides a tutorial for how to use our new 2015 Content Marketing Editorial Calendar.

Download the calendar here-> 2016 Content Marketing Editorial Calendar Template 

What is content marketing?

Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-qualityrelevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.
*Source: Wikipedia

Editorial calendars are important because they: 

  • Help you focus on needs of your audience
  • Help you inspire and connect with your audience
  • Help you provide value to your audience
  • Force you to think further than today and tomorrow
  • Help you integrate across mediums
  • Leverage across mediums, different audiences
  • Create once, use many (= increased ROI)
  • Streamline resources
  • Drive internal teamwork
  • Fuel idea generation and innovation
  • Create a drumbeat approach to content development
  • Help set expectations with your audience
  • Help you create loyal brand evangelists

Editorial Calendar Highlights

  1. Monthly conversation theme.
  2. Weekly conversation theme.
  3.  Blog post title.
  4. Social Post.
  5. Channel.
  6. Target audiences (primary, secondary & tertiary)
  7. Author
  8. Editor
  9. Purchase cycle (awareness, consideration, preference, purchase, loyalty)
  10. Draft due date
  11. Primary keywords (5-10)
  12. Blog categories
  13. Supporting image(s)
  14. Other supporting media (image, video, podcast)
  15. Embed in other resource kits or publications
  16. Syndication
  17. Possible whitepaper (y/n)
  18. Client testimonial / graphics
  19. Call to action

Social Zoom Factor Podcast #228 Episode Highlights

  • Tutorial for how to use our new Content Marketing Editorial Calendar Template for 2016
  • 2017 Content Marketing Predictions
  • 2017 Content Marketing Statistics and Trends
  • Why every business and marketers needs a content marketing editorial calendar
  • Why you manage your content marketing like a publisher
  • Benefits of using a content marketing editorial calendar
  • The importance of knowing your audience
  • How to organize and keep track of your content marketing assets such as visuals, call to actions and more
  • Leveraging content you already have to increase business results and ROI

Supporting Resources: 

Direct download: SZF_228_Content_Marketing_calendar_2017_mixdown.mp3
Category:general -- posted at: 8:47pm EST