Sun, 11 December 2016
If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done.
Smart marketers and leading brands both big and small know that content is at the core of every online and social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to take action to open, click, read, listen, share and even buy.
The social networks and social media simply provides a medium for brands and marketers to communicate in different ways with other human beings. We can't take the converstaions for granted and just assume that because we write the message, the blog post, the status update or a beautiful Instagram image that our audience will find it useful.
We must do our research and not only understand who our our audience is, but also be clear on exactly what their needs are and how we can help them solve their most simple and even big problems.
Social savvy marketers know how to leverage content marketing to better inspire, connect with and help their audience achieve their goals. They know how to write the blog post headlines that grab attention, the blog post content that gets read, the visuals that gets shared. They know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and activated toward growing closer to their brand.
Content marketing is at the foundation of every business of every size. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders.
This episode of the Social Zoom Factor podcast provides a tutorial for how to use our new 2015 Content Marketing Editorial Calendar.
Download the calendar here-> 2016 Content Marketing Editorial Calendar Template
What is content marketing?
Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.
Editorial calendars are important because they:
Editorial Calendar Highlights
Social Zoom Factor Podcast #228 Episode Highlights
Direct download: SZF_228_Content_Marketing_calendar_2017_mixdown.mp3
Category:general -- posted at: 8:47pm EDT