Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? 

When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? 

If these thoughts seem familiar to how you feel, no worries. You have landed on the right blog post today.

Unfortunately many small business owners, entrepreneurs and even marketers working inside of larger organizations struggle with how to achieve measurable business results using social media. 

Much of this comes from the fud that exists in the social ecosystem. Too many bloggers, podcasters, YouTubers and more spend their life touting how easy it is to make money using social media. Unfortunately most of these same people are still living in their mother's basement and/or struggle with keeping the lights on, let alone make an actual income from their efforts. 

Many talk a good talk but when you pull back the black curtain, they are far from walking the walk. 

So, how do you define success? How do you set goals? What is the difference between a social media strategy,  plan and tactics? 

How do you determine what Key Performance Indicators (KPIs) you should focus on? 

If you struggle with answering these questions, then you need to take a listen to the latest Social Zoom Factor podcast episode #230 which will help you understand how to define what success looks like.

In this episode you will learn:

  • How to define success for your social media efforts
  • Example business and marketing goals
  • Definition of a business goal, marketing goal and how they differ
  •  The difference between a goal, objective and KPI
  • Definition of Key Performance Indicators (KPIs)
  • Example KPIs
  • and loads more...

Need more help? Social Profit Factor Training Academy Can Help! 

Check out our new comprehensive training academy, the Social Profit Factor, that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment.  Sign up now to become a founding member and receive some incredible deals plus bonus offers. Social Profit Factor will teach you how to win at the long game, not just jump in and out for the short one night social stand.

Direct download: SZF_230_Defining_Succuss_KPI_Final_mixdown.mp3
Category:general -- posted at: 12:01am EST

When was the last time you read a blog post, watched a video, listened to a podcast or engaged with a piece of content of any format and thought "wow, that was an amazing piece of content that will help me solve the problem that has been stressing me out lately"?

The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you.

The same person or brand likely earned your trust and has a higher level of authority in your mind. Chances are high you will be back to their website, blog, YouTube page, Facebook profile or whatever platform it was you originally found the content, to explore more ways that they can help you!

It's easy for marketing and business leaders to get caught up in the whirlwind of social media and content marketing vanity metrics. Many get addicted to the likes, shares and follows. Sometimes the desire for quantity over quality wins out over producing content that provides real value for our target audiences.

If you really want to connect with your target and ideal customer in a real, human, meaningful and memorable way, you need to help them. You need to consider producing content that actually helps them solve problems. Content that helps your audience be better, perform better and achieve more in their life brings your content true meaning to their business, heart and sometimes even soul.

Instead of chasing shiny social media objects, watching Facebook Live video all day long, I challenge you to set the same time side aside and focus on a few pinnacle pieces of content to set you apart from the status quo and even your toughest competition.

The road is rarely crowded on the extra mile. While others are settling for generic content that looks, smells and acts like the same content everyone else is producing and publishing, you should be taking your content to the next level and developing real solutions to your customers problems. I know you can do it!

Take a listen to the latest Social Zoom Factor podcast episode #229 to learn 25 Ideas for Helpful Content Marketing that will inspire, educate and empower your dream customer!

Need more help? Social Profit Factor Training Academy Can Help! 

Check out our new comprehensive training academy, the Social Profit Factor, that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment.  Sign up now to become a founding member and receive some incredible deals plus bonus offers. Social Profit Factor will teach you how to win at the long game, not just jump in and out for the short one night social stand.

Direct download: SZF_229_25_Helpful_Content_Marketing_Helpful_Ideas_Final_mixdown.mp3
Category:general -- posted at: 12:43pm EST

1