Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

The days of interruption marketing and throwing social spaghetti on the walls of the internet and hoping it sticks are over and done. No longer can you create marketing messages in a vacuum and expect to build relationships, build community, increase brand awareness, or achieve your business goals.

Marketers must learn to work smarter, not just harder. Smart marketers are realizing they must stay relevant in the mind of their ideal customer, audiences and social communities. They must consistently provide value and connect in a real, human and memorable way.

You can not fake being relevant. You can not fake earning trust. You certainly can't fake a relationship that has depth.

Take a listen to the 103rd episode of the Social Zoom Factor podcast to learn why you must make it a top priority to stay relevant in the mind of your customer.

In this 30 minute podcast you will learn: 

  • The questions you should be asking to stay relevant
  • How to stay relevant in the mind of your customer
  • Why failing to plan is planning to fail
  • How to select the right key performance indicators (KPIs)
  • Getting in the head of your customer
Direct download: SZF_103_CANTFAKESMRELEVANCE_FINAL_mixdown.mp3
Category:general -- posted at: 3:43pm EST

Are you one of those people who sees others tweeting and talking in 140 characters to build their brand and wish you knew how to do the same? You see them rockin' their personal and business brands, building community, fostering new relationships and growing their business, all using Twitter. However, you may feel like you are left out of the tweeting, posting, pinning, social world.

Would you like to take your brand to the next level by tapping into the power of Twitter but not sure where to start?

If this is you, then you are in luck as this episode and new series of the Social Zoom Factor podcast is going to help you quickly understand how you can begin to brand yourself and your company using Twitter.

This is the first in a series of podcasts that will put how to build your online personal and business brand in a nutshell for you! Over the course of the next few weeks we will be digging deep into each of the major social networks as well as overall brand architecture building strategies and tips. 

Take a listen and be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

Direct download: SZF_102_Twitter_Branding_mixdown.mp3
Category:general -- posted at: 2:09pm EST

Did you know that according to Google, the average consumer researches 10.4 sources before making a purchase decision? This includes researching content via the web, social networks such as Facebook, Twitter, Instagram and LinkedIn as well as talking to trusted colleagues, friends and family.

How is your brand doing when it comes to delivering the needed information and customer experience that inspires your audience, customer and online social community members make the desired action or purchase decision? Does a visit to your blog, website or Twitter stream provide information that helps your customer become inspired to further connect with you and your brand? Or it is pushing them away to your competition?

76% of marketers believe they know what customers want. However, only 34% have ever asked them.

The truth is many marketers don't know their ideal customer. They don't know what keeps them up at night or how they can best help them solve their problems.

If you want to achieve real results using social media you must know your customer. You must refocus your energy, content, digital marketing, social marketing and more to the needs of your customer.

Refocusing your lense to your customer can exponentially increase business result in a short time period.

Take a listen to the 101th episode of the Social Zoom Factor podcast to learn how you can refocus on your ideal customer to truly zoom your social business results.

In this 30 minute podcast you will learn: 

  • 10 Tips to refocus your social media marketing and business on the needs of your customer
  • Why you must stop the stupid marketing
  • Don't forget marketing 101
  • The risk of focusing on the wrong key performance indicators (KPIs)
  • Why you must put customer DNA before social media tools
  • How to conduct a quick content audit and content inventory analysis
  • Why you must know your audience


Direct download: SZF_101_CustFocus_Final_mixdown.mp3
Category:general -- posted at: 2:20pm EST

It's official. We have hit 100 episodes of the Social Zoom Factor podcast! Little did I know when I set out to test the media waters with podcasting July, 2014 how much I would fall in love with the medium.

We did the research and had solid plans for how to integrate podcasting into our business model, ensure we were providing value for our existing social communities and strategically align to overall business and life objectives. We knew the future of podcasting was bright and wanted to be at the forefront of the movement to audio.

I had no idea though that myself and our online community, customers, friends and partners would like it so much that I wouldn't even need to publish a regular blog post for over 7 months!

Have you considered adding podcasting to your marketing and communications platform? Would you like to explore how podcasting can help you better connect with your audience, deliver better content faster and more efficiently and help you zoom results in your business?

Take a listen to the 100th episode of the Social Zoom Factor podcast to learn how we have used podcasting to ignite our communities, customer relationships, media platform and business.

In this 30 minute podcast you will learn: 

  • 10 Reasons why we chose podcasting as a primary marketing and communications medium
  • Benefits of podcasting over other mediums including video and traditional blogging
  • How we got started podcasting
  • Lessons learned during our first 100 episodes
Direct download: SZF_100_Why_Podcast_Final_mixdown.mp3
Category:general -- posted at: 3:01pm EST

How much time should you, your CEO, CMO, CTO, CIO, and staff spend on social media?


Are you more or less of an expert or qualified for whatever it is you do in business based on the amount of time you spend tweeting, on Facebook or posting photos to instagram?

As a personal brand and human being utilizing social media how much time is enough, too much or not enough? Must we always be connected, plugged in and turned on to the social networks?

Should your CEO, CMO and other executives even be on Twitter?

If these are some of the questions you have, tune into this episode of the Social Zoom Factor podcast as I answer them for you.

In this "Get Real" style of podcast today I lay it out there for you in plain english and tell you exactly what I think on these important questions I have been asked by business leaders across the globe hundreds of time.

In this 15 minute podcast you will learn: 

  • Should your CEO be on Twitter?
  • How much time must you spend on time to be an expert?
  • Why being online all day is not a requirement to be a professional in online marketing or social media
  • Why there is only one way to do social media and that is the way that works for you and your business

This is the fourth in a series of conversations that will cover influencer marketing in detail.

Direct download: SZF_099_CEOTWITTERYES_Final_mixdown.mp3
Category:general -- posted at: 4:19pm EST

Your worth on this planet is not measured by the number of social media followers you have or your Klout or other influence score. Instead, what matters is the lives you are able to impact and change. 

What really does it mean to be influential? What is influence? How can you establish yourself and your brand as a thought leader? 

Would you like to know how you can you become more influential to better achieve your business and life goals? If yes, then this is the episode of today's Social Zoom Factor podcast is for you. 

In this 15 minute podcast you will learn: 

  • What is the definition of influence
  • What is the definition of social influence 
  • 5 solid tips to become more influential 
  • Why you must focus on helping your audience and community as a top priority 
  • Why you must build a community that helps one another.
  • Why influence requires changing mindset and driving action 
  • Why you must stay true to yourself


This is the third in a series of conversations that will cover influencer marketing in detail. Take a listen and be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

Direct download: SZF_098_Influencerworth_Final_mixdown.mp3
Category:general -- posted at: 12:14pm EST

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, Google Hangouts to engage in, tweet chats to tweet into, podcasts to listen to or videos to watch.

How do you stand out from the crowd? How do you rise above the noise?

One of the best ways to stand out from the crowd of never ending tweets and mundane advice is to bring together some of the greatest minds in your industry or niche to co-create content that is unique, relevant, timely and of value to your ideal target customer, audience and community.

Co-created content is not just a buzzword or the next new shiny object that will solve your business problems. It's also not something you should run off and implement as a Random Act of Marketing (RAM) disconnected from your overall business goals, objectives and strategic marketing plan.

If developed and implemented correctly co-created content can help you drive efficiencies in developing and taking to market content that will help you ignite relationships, inspire your audience to connect with you organically and achieve your business goals.

Would you like to better understand how to develop co-created content working with influencers and internal employee advocates can help you zoom results your business? If  yes, then this episode of today's Social Zoom Factor podcast is for you.

In this 25 minute podcast you will learn: 

  • What is the definition of co-created content
  • Business benefits of co-created content
  • How to develop a co-creation content marketing plan
  • How to work with influencers to create co-created content
  • How to engage employees and external influencers together to create co-created content
  • Finding the sweet spot for co-created content when working with external influencers and internal employee evangelists

This is the second in a series of conversations that will cover influencer marketing in detail. Take a listen and be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

Direct download: SZF_097_CoContent_Final_mixdown.mp3
Category:general -- posted at: 10:37pm EST

You have heard the buzzwords surrounding influencer marketing. Everyone is talking about it. People are sharing blog posts, tweets and maybe even writing them without having any real experience developing and driving a real influencer marketing program for a business entity.

Are you one of these marketing or business leaders who really doesn't understand how you and your brand can ever use and benefit from influencer marketing to achieve your better business and marketing goals?

If you answer yes to this question, then this episode of today's Social Zoom Factor podcast is for you.

In this short 20 minute podcast you will learn: 

  • What is the definition of influencer marketing
  • The four main activities for influencer marketing
  • How to find and select influencers to work with your brand
  • How to identify your top influencers
  • Why numbers are not everything. Quality over quantity is the goal.
  • How not to recruit and kickoff a new relationship with influencers.

This is the first in a series of conversations that will cover influencer marketing in detail.

Direct download: SZF_096_Influencer_Marketing_Final_mixdown-2.mp3
Category:general -- posted at: 12:00am EST

The Patriots were clearly not the only winner in the Superbowl XLIX. The Social Media SuperBowl set some new records of its own that are pretty exciting for all of us social and marketing geeks!

On this episode of the Social Zoom Factor podcast I provide the following as it relates to the social media and brand advertising portion of the SuperBowl XLIX:

  • A recap of the Social Super Bowl statistics including the top social moments, winning and losing brands in gaining attention from the SuperBowl social audience
  • My thoughts on some of the top SuperBowl commercials and why some flew and some flopped
  • 8 takeaways from the SuperBowl brand advertisers we can all learn from and incorporate into our business today

You can listen here or on iTunesStitcher or SoundCloud!

A few stats to wet your social whistle: 

  • For a 30 second commercial during the Superbowl, NBC was seeking $4.4 - $4.5 million!
  • This was the most tweeted SuperBowl event ever with a record breaking 28.4 million tweets during the broadcast, second only to the FIFA soccer semi-final between Germany and Brazil which brought in 35.6 million tweets.
  • Top hashtags used were #SB49, #SuperBowl and #SuperBowlXLIX
  • Demographics were 54.7% male, 45.3% females
  • 50% of the 66 TV commercials aired during the game incorporated a hashtag
  • On Facebook, the SuperBowl was discussed by 65 million people versus 50 million in 2014. It generated 265 million costs, comments and likes.

Take a listen to the podcast to hear the rest of the statistics and the 8 key takeaways we can all learn from!

Be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

Episode Highlights

  • 8 Social Media SuperBowl Advertising Key Takeaways for brands big and small
  • Why emotion still sells
  • People don't forget what the big brands did last year and the year before
  • The importance of making sure your ad does more than drive emotion and also aligns with your brand
  • Balancing having a plan and being human during and after the game online
  • How Volvo creatively cut through the noise of other automobile advertisers
  • The importance of a social listening
  • Why you must have a call to action
Direct download: SZF_095_SuperbowlRecap_Final_mixdown.mp3
Category:general -- posted at: 11:47am EST