Mon, 1 February 2016
Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it!
It's interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream.
In addition to running a busy social, branding and digital agency, Marketing Nutz, I also do a ton of international keynote speaking, training and workshops. We work with brands of all sizes from startups to Fortune 10 brands. Regardless of the size of the organization or their allocated and approved marketing and social media budget, unfortunately very few social marketers take the time they should to set goals, objectives and map a path for success.
As marketers it's in our DNA to move fast. We want to dig into new platforms, learn by trying and failing fast. This mindset can be good and drive results. We believe in risk. We believe in jumping onto social platforms before they are proven. We believing in life long learning and that life is one big course for the taking. However, at the same these behaviors can push teams and organizations into cycles of wasted time, mindshare and investment.
It's one of the biggest fallacies of the digital and social media world... that social media is free! Social media is not free. Social media takes your biggest asset which is time. How you as a marketer or business leader spend your time every day will determine success. It will also determine if your dream of achieving an ROI using social media ever makes it out of your dream and into the real world.
Too many social marketers promise goals and objectives to their executives and key stakeholders that they know from day one they will not deliver upon. They feel as if they get backed into a corner. Many fall into the mistake of thinking "I must promise something, anything, so I can get and keep some level of budget." The truth is this thinking is hurting them more than helping.
Smart social media marketers know they must...
Understand social media business success and ROI is only as good as the business goals and objectives for which it is aligned
Check out episode 203 of the Social Zoom Factor podcast for strategies, tips and a framework to help you not only set goals, but also achieve them. If it's ROI you are looking for, then you want to listen to this episode! You get out of social media what you put into it. Take a listen and learn how you can prioritize every dollar and minute spent.
Be sure to subscribe to our entire digital and social media marketing series on iTunes, Stitcher or SoundCloud!
In this 30 minute podcast you will learn:
How to identify and prioritize business goals and objectives to align your social media efforts for the greatest impact
How to Get Your Social Marketing Budget Approved (white paper)