Social Media Zoom Factor with Pam Moore | Social Media Marketing | Branding |Business | Entrepreneur | Small Business | Digital Marketing | Content Marketing | Marketing | Influencer

Many marketing and business leaders hop online to the social networks and struggle with getting attention or achieving their goals and objectives. When this happens, often times without even realizing it, their mindset starts to shift to negativity. 

Though they may want to feel positive, they let emotions take them over. They may be frustrated with people in their communities, their own team and leadership and even clients. They may be jealous of competitors or others in their field. They wind up comparing their chapter 1 to everyone else's chapter 20. Instead of looking over the fence they should be focused on their own business and life! Because they let negativity enter their mind, they let negativity enter their life and business. 

We attract what we are and what we put out into the world. When we let our mindset and thoughts shift from positive to negative it is eventually going to be the negativity that people see, feel and hear from us.

When it comes to online marketing and communication via the social networks, live video streaming, photo sharing and even texting, we are limited to 140 characters or short bursts of information. One negative tweet can change the perception of a potential client who was thinking of contacting you or your business to conduct business.

Mindset is key to success in both business and life. The power of positivity is incredible. If you feel as though you have fallen off the positivity wagon recently, take a listen to the 134th episode of the Social Zoom Factor podcast for some inspiration to focus on your mindset and assess if maybe you are the reason so many people feel negative around you? 

The 134nd episode of the Social Zoom Factor podcast provides a quick 10 minute dose of inspiration to help you embrace the power of positivity in your life today! 

Be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

In this 20 minute podcast you will learn: 

  • How your mindset may be impacting your online and offline relationships
  • What to do if you know negativity is impacting you, your brand, and your communities online 
  • Why we are what we tweet and post to the social networks 
  • Why you may be finding yourself in many negative conversations online 
  • Why you must take time off to recharge and reinvigorate your mind and brand 
Direct download: SZF_134_PositivityPower_final_mixdown.mp3
Category:general -- posted at: 11:26am EST

Do you ever feel like you are running up against brick wall, obstacle after obstacle when it comes to trying to get people on board with your social media, digital marketing or social business plan?

Do you feel as if nobody around you "gets it?" Or that the people around you might be just stupid or clueless?

Smart, social savvy marketers who at the heart are innovators and change makers often feel a deep sense of frustration when trying to get their management, board members, direct team, partners and clients on board with where they want to take them in adoption of new media, technology and improved processes. These marketers know that there is benefit in tapping into the power of this new ecosystem of the constantly connected customer and 24/7 online environment has to offer. However, getting buy-in across their organization and even with outside clients and partners is  more than challenging.

There is a solution. Change agents don't just dictate change. They must embrace the reasons people want or don't want to change. They must facilitate discussions, educate, earn respect and obtain buy-in, even from some of the least supportive team members and executive managers.

Change agents do not ignite transformational change by preaching, yelling & banging tables. They don't inspire their management to adopt new media by yelling about it on Periscope or a Google Hangout. Instead they must understand the people. They must understand where they are, why they are where they are and how they can emotionally motivate them to move the needle in the right direction.

As a first step as this relates to the adoption of new media and technology it is important for marketers and change agents to understand where their team, management, customers and partners are in regard to the adoption of technology. Are they innovators and technology enthusiasts who will willingly embrace new technology and ways of doing business? Or are they more conservative or even skeptics?

If you walk into an office of a skeptic trying to sell him or her on the why he or she needs to approve your latest plan and budget because you will be first to market, and will be breaking new ground in your industry, you are likely to get kicked out to the curb. This may work with a tech enthusiast and early adopter, but not the laggards and skeptics.

Take a listen to the 133rd episode of the Social Zoom Factor podcast for a quick yet informative dive into the Geoffrey Moore Technology Adoption Lifecycle. We explore why you need to make this model your best friend to help you win the hearts, minds and support of the people you need to get on board with your plan and strategies! This is a must do for any marketer or business leader working in technology today.

Be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

In this 25 minute podcast you will learn: 

  • Overview of the Geoffrey Moore Technology Adoption Lifecycle
  • History of the Technology Adoption Lifecycle and how it started in the farming industry, 1957
  • Why smart marketers must understand the technology adoption lifecycle
  • The importance of taking time to understand where people are in adoption of technology and why
  • How to best communicate with innovators, tech enthusiasts, pragmatists, laggards, skeptics and everything in between
Direct download: SZF_133_TechadoptionLC_Final_mixdown.mp3
Category:general -- posted at: 12:41pm EST

Does the thought of jumping on a new live streaming app such as Periscope or Meerkat, or other social media network give you major anxiety? Does it excite you yet at the same time make you want to bury your head in a pillow for the next 30 days?

Many marketers want to embrace the new media of today. They want to lead. They want to take risks. However, they also fear they will fail. They fear they will make mistakes. So they avoid anything new when it comes to marketing and social media. Or they are the laggards, the last to adopt new technologies and processes that could improve their business and life.

Does this sound familiar? 

  • You want to learn to better maximize your time on the social networks but don't know how.
  • You want to try out the latest social network but are fearful of making a fool of yourself.
  • You don't want to hurt your brand by making a silly mistake.
  • You don't know where to start.
  • You don't feel comfortable with the format such as video, audio, but would like to try and learn.
  • You want to do more but fear is holding you back.

If this is you, you are in luck today. The 132nd episode of the Social Zoom Factor podcast provides you 10 Tips to help you knock your fear of adopting social media or any new communication medium to the curb.

Use these 10 tips to gain confidence, develop a plan for learning and know how to prioritize your time spent learning and engaging.

Be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

 

In this 25 minute podcast you will learn: 

  • 10 ways to stomp fear of social media to the curb
  • Why you should consider setting up test accounts
  • The importance of social listening as a first step to learning a new social network
  • Why knowing your audience is key to success
  • How to prioritize your time spent learning new social networks

Supporting Resources:

Direct download: SZF_132_Fearofsocial_Final_mixdown.mp3
Category:general -- posted at: 10:26am EST

Creating content that people want to share with their communities, audiences, friends and colleagues is the icing on the social media and online marketing cake. 

When people share your content with their communities you are able to tap into the power of the OPC (other people's content and community). You can exponentially increase the reach of your content within seconds when it is shared. Social media amplifies this like we have never seen with any other communication medium or platform. 

Unfortunately even many smart and social savvy marketers have no clue how to truly produce content that is shareable. It's not just about having the right share buttons on your blog or website or begging people to retweet. it comes down to trust, value, context and relevancy. 

Many marketers are spending loads of time creating content but find that their content is still not being shared? Many new clients come to us with these problems and can't understand why their content is still sitting on or within a silo that nobody knows about but them. 

The truth is there may very well be solid reasons that your content is not being shared. Ask yourselves these questions... 

  • Do people trust you and your brand? 
  • Are you selling too hard versus focusing on establishing relationships? 
  • Are you providing real value? 
  • Does your content help people solve real problems? 
  • Does your content have a purpose other than to sell more of your products or services? 
  • Is your content easily understood by your readers, listeners or viewers? 

Take a listen to the 131st episode of the Social Zoom Factor podcast to learn 10 tips to create content that is share worthy!  Be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

In this 25 minute podcast you will learn: 

  • The power of creating share worthy content 
  • How to create content that people trust 
  • How to create content that people want to not only share but shout about from a mountain top 
  • Why it's about relevancy, value and context 
  • How to create content that inspires your audience to take action 
  • Why accuracy of your content matters 
  • Why you absolutely must know your audience 

Supporting Resources:

Direct download: SZF_131_SharableContent2_Final_mixdown.mp3
Category:general -- posted at: 11:55am EST

Build it and they will come never worked. Many marketers and business leaders waste loads of time and money on creating stand alone silos of content without ever having a strategy for how they are actually going to get eyeballs on it or ears listening.

Creating content is simply the first step. It's the easy part. Everyone including their mom and even some of their dogs are creating content. You can find a video, YouTube channel, podcast, blog, Instagram feed, Snapchat feed on almost any topic you can think of.

The challenge is not in creating the content but instead in getting people to read, listen, watch and engage with your content.

One great way you can break through the noise, grab real attention from your audience and earn their attention is to inspire people to subscribe to your content. Increasing and growing your subscriber base across your email newsletters and updates, RSS feeds, blogs, video channels, podcasts, and social networks will help you nurture relationships, grow community, and even increase brand loyalty!

Would you like to increase the number of subscribers to your content? Would you like to have hundreds or even hundreds of thousands of people sign up to receive updates from you automatically? This means they choose to receive updates from you. They WANT your content.

The 130th episode of the Social Zoom Factor provides 5 easy ways you can increase subscribers to your content.

Does this sound familiar? 

  • You have created loads of blog posts but nobody is reading them
  • You don't know if anyone is reading your content
  • You have a podcast but not sure if anyone is listening to it
  • You struggle with getting people to view the videos you have invested in
  • You don't know how to build community
  • You don't know how to build a loyal base of readers, viewers and listeners

This podcast will help you activate your audience to invest in a relationship with you as well as increase the ROI on your content marketing, digital marketing and social media investment.

Take a listen to the 130th episode of the Social Zoom Factor podcast to learn 10 ways you can activate your audience and online communities to achieve your business goals starting today!   Be sure to subscribe to the entire series on iTunesStitcher or SoundCloud!

In this 25 minute podcast you will learn: 

  • 5 Ways to Increase Subscribers
  • How to use RSS feeds to nurture relationships
  • Using email marketing to grow subscribers and increase ROI across numerous marketing channels
  • Leveraging video, podcasting, white papers and useful tips and kits to increase subscribers
  • How to introduce your audience to different communication mediums / subscriptions you use via one single method
  • How to organically attract your right audience with relevant, contextual content
  • The power of earning trust to increase subscribers

Supporting Resources:

Direct download: SZF_130_Subscribe_Final_mixdown.mp3
Category:general -- posted at: 1:23pm EST

Sometimes in life the moments that create the most success are the ones that may feel a bit rough around the edges as they are happening. The key to success is standing back up even when you get knocked down flat on your face. 

 

There are many business and marketing leaders who may tout they are change agents. They claim they lead their organization to embrace change and empower change agents with a goal of better serving their customers and broader community. They want higher efficiencies, margins, and to lead the way in innovation and working smarter, not just harder. 

 

Unfortunately when you pull back the covers on some of these so called change agents, they are really not doing anything innovative at all. They spend more time following, copying and bashing others in their industry vs really innovating. In reality they are falling to status quo. They fall to 

 

Following status quo is a huge risk for any organization or business leader. Though it may feel safe for a short time, you can easily lose your competitive differentiator. You may never get to where you need to go mostly because you are stuck in status quo and following others. 

 

In this 129th episode of the Social Zoom Factor podcast I share a personal story explaining a big event that happened early in my career. I got myself fired from an organization almost fresh out of college. 

 

I was fired over an Apple computer. Yes, an Apple computer. 

 

Had I not gotten fired, or refused to accept status quo I would not be where I am today, period. 

 

If you have hit a wall of fear lately in stomping status quo, I encourage you to take a listen to this podcast for a serious dose of inspiration. I explain in detail why and how I got fired and why it was a very positive career and life changing event for me personally. 

 

I truly believe your business and life need to be free of status quo if you want to live a life zoomed with success and happiness. 

 

 

What do you believe? Do you believe in status quo? Or do you believe in real change for the right reasons? 

Direct download: SZF_129_Apple_Fired_Final_mixdown.mp3
Category:general -- posted at: 3:36pm EST

You hear your colleagues, boss, friends and even teens rave about how crazy amazing Twitter and other social networks are. They brag about how many people they have met, relationships nurtured and rocked. The are excited about new partnerships, friendships and opportunities that all started with a simple 140 character tweet.

You smile as they share the excitement with you. You nod your head in agreement. However, the truth is you are questioning the validity of their statements. If what they say is true you wonder why you have such a hard time even getting a conversation on Twitter started.

Does this sound familiar? 

  • Do you struggle with what to tweet about? 
  • Don't know if you should share what you ate for lunch or not? 
  • Wonder if you should share the kids Saturday morning soccer game on Instagram, Twitter, Facebook or all of the above? 
  • Don't know where to start when it comes to getting a conversation started on Twitter or any social network for that matter? 
  • Does Twitter intimidate you more than any other social network? 
  • Does Twitter seem like a bunch of crazy noise to you? 
  • Do you feel that everyone understands this crazy 140 character language except for you? 

Social media is one big fat relationship and conversation. Learning how to be a relevant, contributing, inspiring part of the conversation is key to seeing real business and personal results using Twitter. 

Take a listen to the 128th episode of the Social Zoom Factor podcast for 22 Tips to help you get the conversation started on Twitter! My blog and our agency site is loaded with information to help you with all aspects of social media. I encourage you to first listen to the podcast and then download our free resources listed at the bottom of this blog post including the Twitter Persona Worksheet.

In this 30 minute podcast you will learn: 

  • How to get the Twitter conversation started
  • How to develop your Twitter persona
  • Importance of content that is relevant, contextual and helpful 
  • How to properly setup your Twitter profile
  • The importance of understanding the needs of your audience 
  • Using Twitter lists to filter the noise 
  • Installing Sprout Social or Hootsuite on your mobile device  
  • Embracing imperfect perfection 
  • The power of the OPC - other people's content and community 
  • Integrating Twitter with other social networks 
  • Quality over quantity in everything you do 
  • Power of Twitter chats 
  • Why you should never buy fake Twitter followers 
  • How to keep your Twitter content fresh and relevant 
  • How to learn about your audience with social listening and Twitter lists
Direct download: SZF_128_Tweetitup_Final_mixdown.mp3
Category:general -- posted at: 11:33am EST

When Monday morning comes do you wish you could crawl back in bed, cover up your head and come back to the real world on Tuesday or Wednesday? 

Monday is going to come and go regardless if you crawl back in bed or take it on like a champion. 

Each of us has the same 24 hours in a day. Success is determined in how we use the 24 hours. 

Answer these questions... 

  • Are you owning your Monday? Or are you letting your Monday own you?
  • Are you letting negative people impact your positive mood on Monday? 
  • Are you letting email control and take over your day and week? 
  • Do you have a "not to do" list? 
  • Are you in the right mindset to start your Monday?
  • Are you taking time on the weekend or working 24/7?
  • Are you prioritizing the most important projects, people and meetings as the top priority? 
  • Are you owning your mindset, mood and results? 
  • Are you making up excuses? 

Take a listen to the 127th episode of the Social Zoom Factor podcast for 10 tips to help you rock business and life results on Monday! No more excuses. 

In this 20 minute podcast you will learn

  • 10 ways to rock your Monday business and life results 
  • How to prioritize the projects, people and meetings that matter
  • How to increase productivity Monday morning starting Sunday night 
  • How to minimize stress Monday morning 
  • Why you need a "not to do" list 
  • Getting in the right mindset 
  • Why you must get rid of the negativity 
Direct download: SZF_127_Monday_Biz_Tips_mixdown.mp3
Category:general -- posted at: 2:34pm EST

Triberr is a platform that brings together smart,  savvy and talented bloggers, podcast and content producers of all kinds. It’s a mini social network that helps content creators amplify their content, find new bloggers and build community. 

 

Using Triberr effectively is both art and science. There are some who use Triberr for self serving reasons and/or are using it to blast noise to an already crowded, noisy online world. However, there are even more people who are using it to find great content, provide their audience with valuable content, learning the perspective of others, establish trust and credibility and the list goes on. 

 

We have had great success in using Triberr for the past few years to successfully grow our online brand, establish trust with our audiences, consistently provide value to our readers and listeners and most importantly grow our business. 

 

Take a listen to the 126th episode of the Social Zoom Factor podcast to learn exactly how I use Triberr. I also share the fun story of how I got started with Triberr and my first conversation with the founder, Dino Dogan that changed my perspective toward sharing other people’s content in big ways! 

 

In this 15 minute podcast you will learn 

  • Why I love using Triberr
  • How I got started with Triberr 
  • How to use Triberr to establish trust and authority 
  • How to use Triberr to grow your brand awareness and audience 
  • The importance of opening your mind to other perspectives 
  • Why creating epic content that inspires, educates and informs your audience is key to success with Triberr and business in general 
  • How I choose what content I share via Triberr 
  • Why I don’t believe in simply sharing content via Triberr for the only reason to get shares of your content 
  • How Triberr can provide your audience with amazing, fresh content with varied perspectives
  • Why you must care about the quality of content you share from others 
Direct download: SZF_126_HowIuseTriberr_Final_mixdown.mp3
Category:general -- posted at: 7:24am EST

There is obviously not a shortage of content, conversations and brands begging for your attention.

Brands and the smart marketers within them are quickly learning that they are media. It’s easy for brands to hop on Facebook, LinkedIn, Instagram and Twitter to start blasting noise.

The opportunity that every human being and brand can truly be the media is incredible for marketers who respect the media.

However, unfortunately many marketers take the lazy way out and are thinking it is their purpose in life and business to fill a media blank space that doesn’t exist.

They for some reason think that if they are not blasting their brand message from a megaphone that people will not hear them. When in reality if they shut their yapper long enough to listen, engage and provide value they could be spending far less time on the social networks and providing much higher value.

It’s not about being the noisiest one in the room. It’s about being the brand, the guy, the gal, who can provide the absolute most value. It’s about being hunan. It’s about connecting as real people and establishing trust.

Don’t be the noise. Be the value.

In this 125th episode of the Social Zoom Factor podcast I provide a quick 5 minute dose of tough love for why marketers must stop filling space. There is no space to fill in this crowded, noisy online, connected world we live in. It’s a myth that marketers have created for themselves believing they need to create more noise to justify their job, be heard or whatever the excuse may be. Choose to rise above. Choose to not follow status quo. Choose to stand out from the crowd by putting down the megaphone and listening more than you talk.

Direct download: SZF_125_Stopfillingspace_Final_mixdown.mp3
Category:general -- posted at: 2:03pm EST

We are living in exciting times with the advancements in technology, big data and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. 

 

Smart marketers of today have incredible opportunity to increase brand awareness, build community, establish trust and activate their audience to actions that will bring fans, customers and partners closer to them and their brand while at the same time helping both the audience members and brand achieve their goals. 

 

Unfortunately too many marketers are lazy. They invest in social media platforms but don’t do much more than slap some fancy marketing branding lipstick on a Facebook business page, Twitter profile or Instagram account. Then after months of wasted time they wonder why they have little to no real measurable business result. 

 

If you want to see success in online marketing you must activate your audience to help them achieve their goals. When you inspire your audience to connect with you with a goal of helping them achieve their goals, you by default achieve your goals when you are successful. Inspire, connect, achieve. 

 

One of the top questions I receive from clients, colleagues and members of our training seminars is “how do I activate my audience?” 

 

Take a listen to the 124th episode of the Social Zoom Factor podcast 10 ways you can activate your audience today! I provide you some solid examples and recommendations for how you can activate your audience with content, value and community building. 

 

There is no need to over complicate activating your audience. You can start with baby steps. The mission of everything our agency, Marketing Nutz does in business is to put these types of things in a nutshell for you so that you can activate your audience, grow your brand and business without having to spend the next five years researching and figuring out these details. This podcast will help you activate your audience and better tap into the power of social media and online marketing this week! 

 

In this 25 minute podcast you will learn: 

  • 10 ways you can activate your audience today 
  • Why you must plan your conversion funnel, hope is not a strategy 
  • Why call to actions must be relevant and valuable 
  • How to activate your audience to nurture relationships and build community 
  • How to leverage live streaming via apps such as Periscope and Meerkat to activate your audience 
  • Tapping into the power of Twitter chats to grow community and provide value to your community 
  • Leveraging Google Hangouts to grow your business 
  • How to tap into the power of email marketing 
  • Leveraging audio communication such as podcasting 
  • Why you need an RSS subscription option on your blog /website 
  • How to use content marketing assets to activate your audience 
  • Why earning trust and establishing credibility must be a top priority to activate audience 
  • How giving your audience an insider, exclusive view can activate your audience
  • Tapping into the power of the OPC - Other People’s Content & Community 

 

Direct download: SZF_124_ActivateAudience_Final_mixdown.mp3
Category:general -- posted at: 3:15pm EST

The power of human connection, relationships, content, context, relevancy is multiplied exponentially when you bring people together in community for a common goal.

Communities are the foundation of social media. Communities are where conversations happen, relationships are nurtured and people connect on topics that matter to them.

The truth is that people don't just buy things, they join things. Of course we buy products. We buy everything from burgers, furniture, to iPhones and houses. Yet if you look at some of the most powerful brands on earth they are also connected via community. The fans of the community share their love for the brand and product via Twitter, Facebook, Instagram and the list goes on. Or they may not ever share their love for that awesome burger they just devoured at all via a tweet or post of any kind. Instead they may simply show their love for the brand by simply buying the product and being a loyal, paying customer or evangelist.

People want to be part of something bigger than themselves. It's in our DNA as human beings to want to connect with other human beings.

For business and brands this foundational need creates tremendous opportunity for brands and the humans within them to provide some of the human glue and connective tissue that connects humans to one another. We can do this quite simply when we know what needs to be done.

Many marketing and business leaders struggle with how to not both start a community and struggle even more with figuring out how to take it to the next level and bring true value to both the community members and the business or brand leading the community.

In this 20 minute podcast I will answer these questions: 

  • How do you determine the purpose of your community?
  • How do you start a new community?
  • How do you build the proper foundation for community growth and health?
  • How do you select the right social networks and tools to help the community grow?
  • How do you manage the organic growth and needs of the community?
  • How do you keep the community fresh, vibrant and alive?
  • How do you empower leaders within the community?
  • How do you utilize data such as Google Analytics, Facebook Insights to grow community and provide the highest value possible.
Direct download: SZF_123_CommunityZoom_mixdown.mp3
Category:general -- posted at: 11:18am EST

Attention is the most scarce resource for digital marketing leaders in businesses of all sizes. The world is filled with media. Everywhere we turn, look, see and hear there is a brand or person trying to grab our attention.

Even smart, social, savvy digital and social marketers are finding it difficult to stay front of mind for their customers, audience and community.

Are these some of the questions keeping you up at night?

  • How do you break through the clutter?
  • How do you stand above the noise?
  • How do you earn the ear, eyeballs and mind of your ideal customer?
  • How do you get more people to listen to you?

The most important question you should be asking is WHY.  Have you ever considered that maybe you are asking the wrong questions?

Instead, try these questions on for size:

  • How do you provide the highest value possible?
  • Why should anyone read your blog, watch your video or listen to your podcast?
  • Why should anyone care your brand exists?
  • What are you offering that is unique that 100 other people just like you aren't already offering?

It is time to put down the megaphone and serve. It's time to stop babbling all day about yourself, your brand, your lunch, and you, you, you. It's time you shut your yapper and listen. It's time to serve. It's time to show up big time, but for the right reasons.

Take a listen to the 122nd episode of the Social Zoom Factor podcast to learn 5 easy ways how you can put down the megaphone for good and provide the highest value possible to everyone who comes in contact with your brand online.  

In this 20 minute podcast you will learn: 

  • 5 easy ways to trade in the loud megaphone for service to your audience and customers
  • The reason WHY is the most important question you should be asking
  • Starting with 3 simple ways to provide value to your audience by identifying 3 ways you can help them solve their problems
  • Why you must listen to your audience and community more than you talk
  • How to know if you have a content problem or the challenge of not knowing your audience
Direct download: SZF_122_Megaphone_mixdown.mp3
Category:general -- posted at: 10:58pm EST

If you haven't heard about influence marketing you have likely been either on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock. 

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. 

As with anything in marketing, business or life, there are some marketers doing it right and there are others who are burning more bridges than the ones they are trying to build. Many are doing it without really knowing they are damaging relationships. 

I developed episode 121 of the Social Zoom Factor podcast with a goal to help marketers brand new to influence marketing as well as seasoned veterans get the most out of their influence marketing programs. 

The goal of today's podcast is to save you some heartache, wasted time and help you save your reputation along the way as you build, launch and execute your influencer marketing program. 

I share with you tips in this podcast from my experience in working with brands of all sizes from startups to Fortune 100 brands helping them develop and execute influence marketing programs as well as from being an influencer myself.

In this 30 Minute Episode You Will Learn: 

 

  • How many brands are confusing spam with influence marketing
  • choosing wrong influencers
  • How to choose the right influencers and avoid choosing the wrong influencers
  • The importance of the influencer being able to drive real action
  • Why trust matters with influencers
  • Building your team to succeed with influence marketing
  • Importance of doing your research on influencers before reaching out to them
  • How to create value for the influencer as a top priority
  • Importance of connecting influencer with other people at your in person events
  • How to decide if you should compensate influencers for their time
Direct download: SZF_121_Influence_10_tips_Final_mixdown-2.mp3
Category:general -- posted at: 10:55am EST

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