Thu, 29 October 2020
Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares 7 Foundational Steps to Develop a Digital Marketing and Social Media Marketing Plan. A power packed 30 minute episode to help set you and your marketing plan up for success. Learn how to stomp random acts of marketing and build a plan that ignites your return on investment, website traffic, lead generation, brand authority, social media engagement and loads more! Download Audience Priority Worksheet Download Content Calendar Template Sponsor: |
Mon, 26 October 2020
Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the top 3 reasons businesses and marketing leaders fail with digital marketing and social media. Plus she shares with you the best and most simple steps to fix these broken strategies for higher return on investment and to achieve your goals! A power packed 15 minute episode with proven methods to help you break through what may be stopping you from achieving success with your marketing programs. Download Buyer Persona Template Download Audience Priority Worksheet Download Content Calendar Template Sponsor:
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Tue, 20 October 2020
Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares the 5 Major Pillars to Build a Personal Brand of Authority to help grow your business. Take a listen and learn the solid foundations for how to build a personal brand that connects you with your ideal audience and dream customers in meaningful ways! Learn how to tap into the power of influencer marketing, content marketing and relationship marketing to expand your brand awareness and become the go-to expert in your industry and niche! Download Buyer Persona Template Download Personal Branding Guide Download Audience Priority Worksheet Download Content Calendar Template Download 20 Questions You Must Answer Before Developing a Content Strategy (visual ebook)
Direct download: SZF286_PersonalBrandPillars_Final_mixdown.mp3
Category:business -- posted at: 1:53pm EDT |
Mon, 19 October 2020
Dig in with Pam Moore of Marketing Nutz to learn how to easily research your customer and audience. These 15 methods will help you understand your target customer desires, where they hang out online, what social networks they use, how they use social media, what content will help them solve their problems and so much more! Understanding your target buyer is the first steps to developing an audience first marketing plan that helps you attract the RIGHT customers for more traffic, leads and sales! Supporting Resources: Buyer Persona 5-Day Bootcamp Virtual Training Sponsor: |
Wed, 7 October 2020
Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer
Dig in with Pam Moore of Marketing Nutz to learn how to develop an audience first marketing strategy for your digital marketing, social media, content marketing and branding execution that inspires, attracts and converts your dream customers to buyers. Learn exactly what an audience marketing strategy is and how it can help marketers get more traffic, leads, sales and return on investment. Targeting the right audience helps increase the ROI on all of your Facebook, Twitter, LinkedIn, Instagram, blogging, YouTube, video marketing efforts and plans. Supporting Resources: Buyer Persona 5-Day Bootcamp Virtual Training Sponsor: |
Tue, 29 September 2020
Knowing where to focus and what digital marketing, content marketing, branding and social media strategies to implement when is key to success online today! Dig in with Pam Moore of Marketing Nutz to learn how to optimize everything you do for marketing this year! This will help you not only increase ROI but also generate more leads, sales and new customers! Supporting Resources: Personal Branding Worksheet / Guide Digital Body Language Guide: 105 Factors Impacting Your Brand Buyer Persona 5-Day Bootcamp Virtual Training
Direct download: Episode_283_10Leavebehind2020_FInal_mixdown.mp3
Category:business -- posted at: 2:56pm EDT |
Thu, 24 September 2020
Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to preserve your personal and business brand in a political minefield. Should you or should you not share political topics and posts on your social media profiles such as Facebook, LinkedIn, Twitter, Instagram and Tik Tok? If you do, what are the best practices? Take a listen and learn the solid foundations for how to be a part of the political conversation during an election year without risking damage to your brand. Download Buyer Persona Template Download Personal Branding Guide Download Audience Priority Worksheet Download Content Calendar Template Download 20 Questions You Must Answer Before Developing a Content Strategy (visual ebook)
Direct download: SZF282_Politics_Social_FInal_mixdown.mp3
Category:general -- posted at: 11:01am EDT |
Fri, 18 September 2020
Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales by increasing your engagement on LinkedIn . Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 connections. She has been nurturing relationships on the platform for for almost 20 years. Download Buyer Persona Template Download Personal Branding Worksheet Download Audience Priority Worksheet Download Content Calendar Template Download 20 Questions You Must Answer Before Developing a Content Strategy (visual ebook)
Direct download: SZF281_LinkedIn_Engagement_FInal_mixdown.mp3
Category:general -- posted at: 1:57pm EDT |
Wed, 9 September 2020
Sales and marketing conversion funnels are the key to success if you want to drive revenue with your digital and social media marketing. Dig in with Pam Moore of Marketing Nutz to the art and science of the marketing and sales conversion funnel. She shares strategies and tactics to optimize every stage of the marketing funnel to attract more of the right prospects and convert them to paying customers! Supporting Resources: Buyer Persona 5-Day Bootcamp Virtual Training
3 Top phases of the sales and marketing conversion funnel How to optimize each phase of the conversion funnel Key metrics to help you optimize your funnel and convert more prospects to buyers
Direct download: Episode_280_Conversion_Funnel_Ultimate_Guide_FInal_mixdown.mp3
Category:general -- posted at: 6:29am EDT |
Fri, 4 September 2020
If you are struggling getting your boss, board of directors or other key stakeholders with your social media, digital marketing or content plan, you must listen to this episode. Learn the exact steps to get your digital marketing, social media and content marketing plan and proposed budget approved! Learn what to do and what not to do to get your boss on board with your plan Free Guide: How to Get Your Social Media and Digital Marketing Plan and Budget Approved
Direct download: Episode_279_Not_Budget_Approved_FInal_mixdown.mp3
Category:general -- posted at: 3:20pm EDT |
Fri, 28 August 2020
If you are struggling getting your boss, board of directors or other key stakeholders with your social media, digital marketing or content plan, you must listen to this episode. Learn the top 3 reasons your boss is not approving budget and not getting on board with your plan. Free Guide: How to Get Your Social Media and Digital Marketing Plan and Budget Approved
Direct download: Episode_278_Budget_Approved_FInal_mixdown.mp3
Category:general -- posted at: 5:18pm EDT |
Wed, 26 August 2020
Facebook ads that convert require more than learning the technical specifics of the Facebook Advertising platform. Learn the 5 Things You Must do Before starting even one Facebook ad! These are critical must to do steps for social media ads that convert to business. FREE Content Calendar Template
Direct download: Episode_277_Facebook_ad_tips_FInal_mixdown.mp3
Category:general -- posted at: 9:13pm EDT |
Mon, 17 August 2020
Learn the 5 shifts marketers must make during time of crisis. FREE Content Calendar Template
Direct download: Episode_276_5_Shifts_Crisis_FInal_mixdown.mp3
Category:general -- posted at: 2:53pm EDT |
Tue, 4 August 2020
Pam Moore of Marketing Nutz a digital, social and branding training and consulting agency shares proven strategies to grow your business and ignite your brand awareness, leads and sales with LinkedIn. Pam has been an active user on LinkedIn since the platform was in beta. She has more than 350,000 followers and 14,000 connections. She has been nurturing relationships on the platform for for almost 20 years. Download Buyer Persona Template Download Personal Branding Worksheet
Direct download: Episode_275_LinkedIn_Tips_FInal_mixdown.mp3
Category:general -- posted at: 11:01pm EDT |
Wed, 29 July 2020
Pam Moore of Marketing Nutz shares with you the top 20 questions you MUST answer before starting your content marketing strategy. Answering these questions will help you leverage your content to convert more customers.
Direct download: Episode_274_COntent_20_Questions_FInal_mixdown.mp3
Category:business -- posted at: 4:54pm EDT |
Tue, 14 July 2020
How do you market your business and connect with your audience in authentic ways during a global crisis? Learn why you need emotional currency, trust and connection. Join my 5-Day Buyer Persona Bootcamp! 10-Point Checklist for Irresistible Content |
Mon, 6 July 2020
Learn the 10-Point Checklist for Irresistible Content that converts to more customers! FREE eBook 10-Point Checklist for Irresistible Content (beautiful 29 page guide)
Direct download: Episode_272_Irresistible_Content_FInal_mixdown.mp3
Category:general -- posted at: 11:09pm EDT |
Fri, 3 July 2020
In this episode Pam Moore, Founder of Marketing Nutz shares 6 ways you can give your brand personality. Supporting Resources: What is a brand personality? It is a set of human characteristics attributed to your brand that make it more human. 6 Ways to Give your brand personality. What is brand personality?
Direct download: Episode_271_Brandpersonality_FInal_mixdown.mp3
Category:general -- posted at: 4:14pm EDT |
Wed, 24 June 2020
An audience first marketing strategy combined with powerful and accurate buyer personas are the key to connecting with your audience in meaningful and human ways. This episode teaches you 10 things that you MUST know about your customer. Knowing your audience will help you increase the ROI on all of your marketing programs, campaigns, content and more. FREE Buyer Persona Worksheet: https://themarketingnutz.com/zoombuyer 5-Day Buyer Persona Bootcamp: This episode is sponsored by Fiverr
Direct download: Episode_270_10thingscustomerknow_FInal_mixdown.mp3
Category:general -- posted at: 9:57pm EDT |
Wed, 24 June 2020
An audience first marketing strategy combined with powerful and accurate buyer personas are the key to connecting with your audience in meaningful and human ways. This episode teaches you the what, how and 10 reasons why every business needs an audience first marketing strategy to grow their business in the digital age. FREE Buyer Persona Worksheet: https://themarketingnutz.com/zoombuyer 5-Day Buyer Persona Bootcamp:
Direct download: Episode_269_10reasonsaudiencemktg_FInal_mixdown.mp3
Category:business -- posted at: 2:40am EDT |
Mon, 22 June 2020
Buyer personas are the key to connecting with your audience in meaningful and human ways. This episode teaches you the what, how and why every business needs buyer personas and an audience first marketing strategy to grow their business in the digital age. FREE Buyer Persona Worksheet: https://themarketingnutz.com/zoombuyer 5-Day Buyer Persona Bootcamp:
Direct download: Episode_268_BuyerPersonaWS_FInal_mixdown.mp3
Category:general -- posted at: 3:30pm EDT |
Thu, 16 January 2020
Marketing Nutz Partner and CEO, Pam Moore shares 15 Digital Branding Trends you can't ignore in 2020. These trends will influence how marketers leverage digital marketing, social media, influencer marketing, content marketing and overall approach how they connect with their target customers utilizing these technologies and best practices. Download these supporting resources to ignite your digital brand in 2020: 2020 Content Marketing Editorial Calendar Template Personal Branding Worksheet and Guide
Direct download: Episode_267_2020DigitalTrends_FInal_mixdown.mp3
Category:business -- posted at: 4:14pm EDT |
Fri, 13 December 2019
Ignite Your Brand and Business with the You Factor of Your Personal Brand Download FREE Personal Branding Guide: https://themarketingnutz.com/mybrand In this podcast you will learn: What is Personal Branding Why Personal Branding Matters for Business Leaders 5 Tips to Get Started in Building Your Personal Brand Today!
Direct download: Episode_266_2020PersonalBrand_Final_mixdown.mp3
Category:general -- posted at: 4:30pm EDT |
Tue, 10 December 2019
Reality Check: The LAST thing your audience needs from you is more content. When it comes to content marketing, less is truly more. Though you may hear some of the loud voices in our space screaming at you to be everywhere ALL THE TIME... trust me... do NOT listen to them. You need to be where your audience is. And you need to be delivering your audience what they need and want from you. The last thing your audience and dream customers are thinking when they wake up in the morning is... "hey, I sure do hope to see MORE content from brands trying to sell to me today." In reality, they are looking for human connection. They want to solve the problems that keep them up at night. They want to know that you and your brand actually care about them as humans and as helping them in business (if that is what your business does.) They are wanting to be inspired, empowered and made to feel better than they did before they read your blog post, opened your email, listened to your podcast, watched your Instagram story or an entire video on Youtube. The truth is if your content is not delivering value, your audience doesn't care about it. The days of throwing social content spaghetti at the wall and hoping it sticks are over and done. It is critical every status update you post, every blog post you write, visual you create and video you publish is providing value to your audience. It needs to connect with them in a human way that makes them think... "hey, I want to know more about that person and/or company!" This will separate you from the status quo of spammy noise. You Need a Content Calendar to Streamline Your Content for Big ResultsOne of the best ways to start planning your content and escape from the "post all the content spaghetti things all the time on all the social networks everywhere" is to develop a content calendar. A content calendar helps you streamline your efforts and achieve a higher return on investment of every piece of content you create and publish. And lucky for you...I have a proven 2020 Content Calendar Template you can download for free here. I have been publishing the calendar template for 10 years. Join 30,000 of your peers and download it now. It is proven to work for entrepreneurs, startups to Fortune 10 brands. It is the exact same template we use with our clients ranging from small business, franchise, up to enterprise companies. Still not sold on why you need to use a content calendar for your marketing? Take a listen to this episode to learn the 15 top ways that a content calendar will benefit your business immediately!
Direct download: Episode_265_2020_Calendar_14Benefits_Final_mixdown.mp3
Category:general -- posted at: 2:31pm EDT |
Mon, 23 September 2019
8 strategies to maximize investment in professional speakers and trainers for live events, conferences and workshops. Learn more and get professional help with your live events and conferences: https://themarketingnutz.com Hire Pam Moore as a speaker or trainer at your event https://themarketingnutz.com
Direct download: Episode_264_Event_Maximize_Speakers_Final_mixdown.mp3
Category:general -- posted at: 6:13pm EDT |
Mon, 9 September 2019
Is your CEO giving you the blank stare when you present your digital and social media marketing, or content marketing plan for approval? Here are the top 3 fears your executive leadership has when it comes to embracing digital and social marketing technologies, new media and the latest methods and best practices for online marketing. Understanding what they they are thinking and why they are not giving you the support you expect is critical to your success. It is far more than digital marketing and media budgets at stake. Their fears run much deeper and at the same time are quite simple if you look at them objectively. Take a listen to these top 3 fears business leaders have when it comes to integrating digital marketing technologies, methodologies and new media into their business. Let us help you facilitate the needed conversations to get the buy-in you need from your organization leaders. We can conduct a quick digital and social branding audit and get you on the right track to success. |
Thu, 11 April 2019
Today we are talking about another exiting topic... events. Who doesn’t love an amazing industry event where you get massive value, make new friends, and connections that help grow your business and of course have fun. A good event is all about the experience which is driven by the founders and organizers. They can either make or break and event. Having a heart to serve with a number one goal of making the event the highest value possible for attendees is the turbo behind the most successful events I have seen. Today I have two amazing guests who are going to share with you some of the exact strategies they have leveraged to build and grow the Midwest Digital Marketing Conference (aka MDMC) into the largest digital marketing conference in the Midwest. I spoke at the event in 2018 and will be the emcee hosting the event this year as well as delivering a 2.5 hour personal branding workshop and facilitating a personal branding panel. What started as a tiny seed of an idea for an event was recently rated a top marketing conference to check out in 2019 by Forbes. If you know me, you know how much I love seeing seeds planted by amazing people and watching them grow and bloom! In 2018 MDMC had 2000 marketers in attendance and 2019 is looking even more exciting. MDMC will have more than 100 speakers including Google, LinkedIn, GoDaddy, Johnson & Johnson, Adobe, Purina nd more. Attendees get to choose from more than 70 sessions across 9 tracks including data, digital, social media, creative, commerce, innovation, academic, tech and entrepreneurship. Marketers can also take a deep dive into 8 intensive workshops of which one I am teaching on personal branding. Tickets are affordable so that everyone can attend, and bring their entire marketing team so they can maximize the value. MDMC is a nonprofit event and all proceeds go to MDMC Marketing Scholarship Fund, an UMSL Undergraduate Marketing Scholarship made possible by the MDMC Let me welcome my 2 guests, Perry Drake, MDMC Founder and Assistant Professor and Executive Director of the Marketing and Sales Leadership Institute of the University of Missouri of St Louis. Second we have Brainna, Smith, Director of Digital Marketing at TeraRecon, Exec Director of MDMC and Adjunct Professor of Social Media Strategies and advanced Facebook Advertising at the University of Missouri St Louis
Grab Your Ticket! |
Thu, 28 February 2019
How franchisors and franchisees can leverage social media and digital marketing to amplify their brand, build authority and grow revenue. This episode is focused on providing franchisors strategies and tips to leverage social media and digital marketing to build trust, increase brand awareness, sell more franchises and generate revenue. It is critical that franchisors help guide and prioritize areas of focus for their franchisees as it relates to digital and social media. This will not only improve ROI but also reduce and help mitigate risk of a non-consistent brand. These tips are also helpful for franchisees and provide guidance as to what they should be requesting from their franchisor organizations including what details they should be looking for in a franchise disclosure document (FDD) and more. Marketing Nutz - Digital and Social Media Marketing and Branding Training and Consulting Agency
Social Profit Factor Training Academy https://socialprofitfactor.com
Download Free Social Media Content Calendar Template https://themarketingnutz.com/calendar mpma2j7k
Direct download: Social_Zoom_Factor_Episode_Franchising_261_Final_mixdown.mp3
Category:general -- posted at: 4:14pm EDT |
Sat, 23 February 2019
Facebook marketing for small business strategies. Reduce the overwhelm and increase business results with these local marketing strategies that you can implement immediately! Pam Moore of Marketing Nutz shares proven strategies to help you maximize your investment in Facebook local marketing. Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019 Digital & Social Media Strategy Secrets Training Course Bundle 70% Off for limited time! https://themarketingnutz.com/stratpack19
Social Profit Factor Training Academy https://socialprofitfactor.com
Direct download: Social_Zoom_Factor_Episode_FB_Small_biz_260_mixdown.mp3
Category:general -- posted at: 12:42am EDT |
Wed, 20 February 2019
How do you stay relevant in a digital and social media world that is not always pushing play? Pam Moore, Co-Founder of Marketing Nutz shares strategies and tips for you to stay relevant and connected to your dream customer and online community. These strategies and tips are timeless and will help you grab the attention, trust and loyalty of your community, audience and customers for both the short and long term. These strategies have been proven with thousands of students and hundreds of Marketing Nutz clients.
Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019 Digital & Social Media Strategy Secrets Training Course Bundle 70% Off for limited time! https://themarketingnutz.com/stratpack19
Social Profit Factor Training Academy https://socialprofitfactor.com
Direct download: Social_Zoom_Factor_Episode_259_mixdown.mp3
Category:business -- posted at: 12:59pm EDT |
Fri, 16 November 2018
If you need help with content ideas then this episode is the one for you! Hear 10+ BIG content ideas to help you generate more leads, sales and connect in a human way with your audience, community and customers! Our brand new 2019 Content Marketing Calendar template is here and better than ever. (Download our 2019 Content Calendar Template here.) We have added some incredible features you don't want to miss out on, trust me. The students we teach in our Social Profit Factor academy and the companies we consult with to help them leverage a content calendar often beat the socks off those that don't. They win when it comes to engagement, community growth and of course also leads and sales. Why do you need a content calendar? Your next steps. Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019 Enroll in my Digital & Social Media Strategy Secrets Training Course Bundle - 70% Off for limited time! https://themarketingnutz.com/stratpack19
Social Profit Factor Training Academy https://socialprofitfactor.com
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Thu, 15 November 2018
Our brand new 2019 Content Marketing Calendar template is here and better than ever. We have added some incredible features you don't want to miss out on, trust me. (Download our 2019 Content Calendar Template here.) For some of you, the sound of a new content calendar template can be a really exciting thing. For others it may bring a feeling of “oh great, another download that you ned to use, but just never get around to it.” Then others of you may be thinking you have no idea what a content calendar really is or how it will help you. The fact of the matter is this – the students we teach in our Social Profit Factor academy and the companies we consult with to help them leverage a content calendar often beat the socks off those that don't. They win when it comes to engagement, community growth and of course also leads and sales.
Why do you need a content calendar?Learn from Pam Moore, Founder of Marketing Nutz for 10 reasons you need a content calendar and exactly how it will benefit your business. Pam and Marketing Nutz has worked with, consulted and trained thousands of marketers and business leaders and hundreds of clients ranging from startups to entrepreneurs, small business owners up to Fortune 10 Brands. All of these companies have found benefit in implementing content marketing strategy, structure, planning and goal setting combined with a content calendar. Your next steps. Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019 Enroll in my Digital & Social Media Strategy Secrets Training Course Bundle - 70% Off for limited time! https://themarketingnutz.com/stratpack19
Social Profit Factor Training Academy https://socialprofitfactor.com
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Mon, 1 October 2018
Do you feel as if you have fallen or are falling into the sea of status quo? Use these 10 strategies to stand out from the crowd of digital and social noise in 2019 and beyond. Need help building your digital, social or branding strategy in 2019? Marketing Nutz can help! http://themarketingnutz.com Learn how to embrace the power of branding, social and digital marketing in our online training academy - Social Profit Factor. Use the coupon code zoom to save big! http://socialprofitfactor.com
Direct download: SZF_255_Stand_Out_Online_FINAL_mixdown.mp3
Category:general -- posted at: 9:46pm EDT |
Fri, 21 September 2018
How important is social media engagement as a metric to measure your business success? Take a listen to this podcast episode from Pam Moore, Co-Founder of Marketing Nutz and Social Profit Factor for help in determining what role engagement plays in your business success and how you can best measure and leverage it to connect with your ideal customers and achieve your business goals. Your next steps. Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019 Enroll in my Digital & Social Media Strategy Secrets Training Course Bundle - 70% Off for limited time! https://themarketingnutz.com/stratpack19
Social Profit Factor Training Academy https://socialprofitfactor.com
Direct download: SZF_254_Engagement_you_should_focus_on_FINAL_mixdown_1.mp3
Category:general -- posted at: 9:35am EDT |
Thu, 20 September 2018
Tap into the power of fun to ignite your brand awareness, business growth and to connect with your audience at an emotional and human level. Pam Moore, Co-Founder of Marketing Nutz and Social Profit Factor online Training Academy, shares 10 strategies and tactics you can start implementing today to embrace imperfect perfection and connect with your audience in a personal, human and fun way! Learn how to incorporate your personal hobbies and interest to bring depth to your brand. There is only one you. Embrace the power of fun and the topics, activities and events that bring you joy to share with others! Your next steps. Download 2019 Content Calendar Template: https://themarketingnutz.com/calendar2019 Enroll in my Digital & Social Media Strategy Secrets Training Course Bundle - 70% Off for limited time! https://themarketingnutz.com/stratpack19
Social Profit Factor Training Academy https://socialprofitfactor.com
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Fri, 7 September 2018
Stop listening to the social media gurus until you build your own plan. Pam Moore, co-founder of Marketing Nutz and Social Profit Factor shares some tough love to help you achieve a higher ROI on the digital and social web by building your own plan and not falling prey to random acts of marketing and chasing shiny objects. Plan your work and work your plan! Additional Resources: 7 Steps to a Profitable Social Media Strategy and Plan http://socialzoomfactor.com/249webinar
Direct download: SZF_252_Dont_listen_to_gurus_FINAL_mixdown.mp3
Category:general -- posted at: 9:26am EDT |
Thu, 6 September 2018
Do you really know the difference between a strategy, plan and tactics? This applies to social media marketing, digital marketing, content marketing, branding, business planning, influencer marketing and the list goes on. Understanding the difference of strategy, plans and tactics is critical for success to execute any strategy or plan that delivers a positive return on investment. In this episode Pam Moore provides a succinct explanation of the difference and relationship between strategy, planning and tactics. How to Get Your Social Media Budget approved: http://socialzoomfactor.com/250webinar
Direct download: SZF_251_strategy_plan_tactics_FINAL_mixdown.mp3
Category:general -- posted at: 1:40pm EDT |
Fri, 31 August 2018
Ever feel as if your boss, c-suite and colleagues just don't "get it?" Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? You may have even been hired or specifically tasked with creating this fantastic plan, yet it seems nobody wants to support you to make it a reality? If this is you, you are not alone. You definitely landed on the right blog post today as I am going to help you. The good news is I have the answer for how you can get your budget and plan approved, guaranteed. Learn the top 3 reasons your budget is not getting approved. Watch the full 1 hour webinar replay for 3 Easy Steps to Get Your Plan Approved! http://socialzomfactor.com/250webinar We have worked with 100's of businesses and 1000's of students to help them get their budgets and plans approved. I have seen marketers take the fast track in their social marketing and digital marketing careers as a result of proper planning and understanding of how the social and digital ecosystems of today can help support their business. I've also seen a fair number of marketers lose their jobs (get fired) for lack of this knowledge and ability.
We have done this type of work with many executives and business leaders. They often feel more comfortable working with us as their partner than they do having a new college graduate teach them the social and digital ropes. Thinking you can be the one to teach them the world of social media may be a pipe dream so it's time to get a reality check. Take a listen to episode 250 of the Social Zoom Factor podcast for more details on these 3 Reasons Your Boss is Not Approving Your Social Media or Digital Marketing Budget and Plan.
Direct download: SZF_250_Three_reasons_not_get_budget_approved_FINAL_mixdown.mp3
Category:general -- posted at: 6:21pm EDT |
Thu, 23 August 2018
In this episode Pam Moore shares the 7 steps to develop a profitable social media plan and strategy. Register for the full webinar at http://themarketingnutz.com/249webinar Also, learn how to get your social media budget approved and the boss off your back on this webinar: http://themarketingnutz.com/socialbudgetapproved
Direct download: SZF_249_Develop_profitable_social_strat_webinar_FINAL_mixdown.mp3
Category:general -- posted at: 9:55am EDT |
Fri, 10 August 2018
Direct download: SZF_248_Personal_branding_to_grow_business_FINAL_mixdown.mp3
Category:general -- posted at: 1:07am EDT |
Wed, 8 August 2018
Direct download: SZF_247_Webinar_content_Unsexy_Markets_FINAL_mixdown.mp3
Category:general -- posted at: 10:57am EDT |
Tue, 7 August 2018
Learn the #1 reason your social media isn't working in 2018. Quit wasting time and money on social media strategies and tactics that don't work. Do you feel as if you are doing all the right things with content marketing, influencer marketing, visual marketing, live video, Facebook marketing, Instagram marketing, LinkedIn marketing, blogging and more... yet nothing is working? Are you listening to the experts and doing what they tell you to do but still the results are non-existent? No worries... listen to this episode of the Social Zoom Factor podcast from Pam Moore and learn the number one reason your social media strategy is failing in 2018.
Direct download: SZF_246_Social_Media_Not_working_FINAL_mixdown.mp3
Category:general -- posted at: 1:39am EDT |
Wed, 16 May 2018
Learn 10 power tips to create Content Like a Boss. Register for the on-demand webinar & get the free Facebook Content Marketing Zoom Kit: http://themarketingnutz.com/fbboss
Direct download: SZF_245_FB_Content_Like_Boss_Webinar_Final_mixdown.mp3
Category:general -- posted at: 2:17pm EDT |
Fri, 13 April 2018
No doubt 2018 is a year of change. From Facebook, Twitter, Instagram and LinkedIn, it seems the foundation is changing underneath our social feet constantly. Watch this webinar to learn more about how to create amazing content in 2018 even for the most boring and unsexy industries: http://themarketingnutz.com/contentwebinarzoom Don't let this worry you and don't let the fear mongers drive your content marketing strategy. In this episode Pam Moore covers the top 10 content marketing myths in 2018 that you can ignore. These are things that can make or break your online marketing as it relates to content in 2018. Grab your seat to the webinar specifically designed for anyone working in an industry where content is tough to create due to regulations, or the fact it's simply not sexy. This includes real estate agents and brokers, financial, healthcare, government and more.
Direct download: SZF_244_Content_Myths_Final_mixdown.mp3
Category:business -- posted at: 12:26pm EDT |
Tue, 30 January 2018
Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm that impact every business, brand and publisher using Facebook for business purposes. Regardless, it is imperative as you head into 2018 that you get the facts. Do NOT believe everything you read, watch, or listen to. Make sure you are getting your information from trusted sources that you know have a vested interest and a top goal to share truthful knowledge and information that can help you achieve your goals, not just help them fill their bank account. In this episode you will learn exactly what you need to know about this latest announcement from Facebook and Mark Zuckerberg, I break down the announcement into bite size chunks that you can quickly grasp even if you haven't had the time to even read one blog post or scan a Facebook message on the topic. No worries, I got ya' covered. No fluff or fear mongering, guaranteed. Take a listen to episode #243 of the Social Zoom Factor podcast and learn how you can get a grip on not only the recent announcement, but also how to get a grip on your Facebook marketing in 2018. I also recently hosted a Facebook in 2018 webinar that goes even deeper. Grab your seat here -> How to Get a Grip on Facebook Marketing in 2018: What You Need to Know About the News Feed Changes Episode Highlights:
Stop building your business on rented land! Our Social Media Training Academy can help! Check out our new comprehensive online social media and branding training academy, the Social Profit Factor. We created it to help people like you quickly create a solid social media and Facebook marketing strategy and plan that connects you with your ideal customer in a human way! Stop building your business on rented land. Sign up now to become a founding member and receive some incredible deals plus bonus offers. Need us to help train your team? Give us a shout and let's get a custom workshop scheduled for your organization. Increase sales by generating more leads using social media and content marketing to nurture relationships.
Direct download: SZF_243_Facebook_News_Feed_Final_mixdown.mp3
Category:general -- posted at: 6:14pm EDT |
Thu, 7 December 2017
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. Download 2018 Content Calendar Template It's time to get 100% proactive to take the time to plan and ensure every piece of content is providing massive value for your audience and aligns clearly to your business goals and objectives. A perfect way to begin adding more organization, prioritization and results for your content marketing is by utilizing a content marketing editorial calendar to plan your content. Showing up on Facebook every morning thinking "hmmm...what should I post today?" is going to get you in nothing better than the "everyone ignores you pile," guaranteed. This blog post and supporting Social Zoom Factor podcast episode #242 is packed with valuable information to help you get a grip on your content marketing so that you can achieve your business goals and provide your audience with maximum value without having to work 24/7, 365 days of the year. Quality over quantity is where success is going to come from in 2018.
Direct download: SZF_242_Content_Marketing_Calendar_Final_mixdown.mp3
Category:general -- posted at: 11:44pm EDT |
Wed, 15 November 2017
You are a social media manager at an organization and your boss, manager or ceo just hired a social media agency. What do you do now? How do you partner with the agency and ensure you secure your job and do not get fired! Don't worry. You got this. This episode will help you manage the entire process from research to kickoff to execution. If you are a social media marketing manager, content manager, digital marketer, audience marketing manager, brand manager or work in marketing role of any kind, this information will help you build a career by learning to partner with 3rd party resources! |
Tue, 14 November 2017
How to partner with your social media agency for the highest success and ROi possible.
Direct download: SZF_240_SocialMediaAgencyTips_Final_mixdown.mp3
Category:general -- posted at: 9:39am EDT |
Fri, 6 October 2017
Are you ready to gain an unfair competitive advantage on Facebook? Would you like to stomp status quo and serve your customers quickly, personally and in a more human way by leveraging automation and a platform that more than 1.2 billion people are currently using? If you answer yes to these questions then you need to understand the power of Facebook Messenger for business and how it can easily help you serve your customers, even while you sleep. Did you know… Number of Businesses on Facebook Messenger = 60 million Facebook Pages using Messenger – 20 million 17 billion photos sent through Messenger per month 25,000 GIFs per minute / 22 million daily via Messenger 1.5 billion games have been played on Messenger 2 billion reactions sent on Facebook Messenger to date 5 billion emojis sent daily on Messenger 11% of world’s population use Messenger monthly 30,000 chat bots in 200 countries on Messenger 64% Facebook monthly users use Messenger 50% US teens use Messenger daily Download this Facebook Messenger 101: Get Started Guide for Business for some quick steps to help you setup and optimize the foundations Facebook Messenger on your business Page.
Direct download: SZF_239_Facebook_Messenger_Final_mixdown.mp3
Category:general -- posted at: 4:36pm EDT |
Tue, 3 October 2017
Not enough time for social media? Here are 4 strategies and tips to help you save time and maximize every minute spent on social media, digital marketing and branding.
Direct download: SZF_238_Social_Media_Time_Savers_Final_mixdown.mp3
Category:general -- posted at: 10:28pm EDT |
Sat, 30 September 2017
Audience marketing is a requirement for business success on the social and digital web today. An audience first marketing strategy increases ROI, generates more leads, increases sales and helps brands better know their customers so they can serve them better.
Direct download: SZF_237_Audience_Marketing_101_Part_2_Final_mixdown.mp3
Category:general -- posted at: 10:02pm EDT |
Sat, 30 September 2017
Audience marketing is a requirement for business success on the social and digital web today. An audience first marketing strategy increases ROI, generates more leads, increases sales and helps brands better know their customers so they can serve them better.
Direct download: SZF_236_Audience_Marketing_101_Part_1Final_mixdown.mp3
Category:general -- posted at: 9:58pm EDT |
Wed, 27 September 2017
Do you need a personal brand as a working professional? Here are 5 reasons why you do and why personal branding is an absolute requirement for business today. Do you need to worry about your personal brand as a working professional? Or is a personal brand only for those “online gurus” trying to get rich and famous? The truth is this… You have a brand regardless if you plan it or not. Your brand is made of perceptions. You can sit in a room and create, ideate, and develop your brand for the next year to 10 years. You can create fancy messages, fancy graphics and amazing social profiles that rock the online web. However, at the core of human attraction is the fact that people will either like you and your brand or they won't. They will decide within a matter of 8 seconds if they are going to stick around on your website, LinkedIn profile or Facebook page… or not. Your brand is not simply the fancy graphics, words and colors you spent hours, days and weeks to create. Your brand is what others think and say about you. It's how you make them feel. It's how special you make them know they are to you, or not. It's how you smile at them, how you respond to their comments, tweets, posts on your Facebook page… or ignore them. Your brand is made of perceptions more than it is made of your fancy lingo and graphics. So let me ask you the question again… do you need a personal brand? Do you have a personal brand? Do you need to worry about your personal brand? Find out the answer to these questions and more in the free webinar I am hosting on Thursday, September 28th at 2pm et!
Direct download: SZF_235_Personal_Brand_Why_Final_mixdown.mp3
Category:general -- posted at: 6:25pm EDT |
Wed, 16 August 2017
Register for Webinar: Irresistible Content Creation & Curation: http://socialzoomfactor.com/contentwebinar1 Have you ever thought that maybe you have lost your mojo? Maybe, just maybe you have been shot down one too many times? Maybe you are falling to some lazy content marketing tactics without even knowing it? Or could be you are stuck in a bit of a rut? You know what they say about "insanity." Doing the same thing over and over and over, yet expecting a different result. Could this be you? If this is you... have no fear. I am here to help you do a reality check and get a grip on your content marketing program starting right now. Take a listen to episode #234 of the Social Zoom Factor Podcast where I serve you a serious yet nice dose of TOUGH LOVE! Find out if these 8 content marketing bad habits are stopping you from achieving more success creating and leveraging content! In this 30 minute podcast you will learn:
Direct download: SZF_234_Content_Bad_Habits_Final_mixdown.mp3
Category:general -- posted at: 2:19pm EDT |
Sat, 3 June 2017
Facebook advertising can be a challenge particularly for new marketers or those still figuring out the best strategies and tactics for ocial media marketing. Here are the top 7 reasons your Facebook ads are not converting. If you are having challenges converting your Facebook advertising investment to a positive return on investment, then this podcast is for you. Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. With more than 1.28 billion daily and 1.94 billion monthly active users on the platform, it is probably your target and ideal client is using the platform on a regular and likely daily basis. Developing and launching a Facebook advertisement is easy and only takes a few minutes. You can spend as little as $1 a day up to hundreds of thousands if you have the budget. Although the tactics of simply setting up the ad are quite easy, achieving real business conversions at an optimal cost is not always as easy. There are some key mistakes many marketers make that are stopping them from success with every ad they launch. Take a listen to the latest Social Zoom Factor podcast episode 233 to learn 7 Reasons your Facebook ads are not converting and how to fix them! In this 30 minute podcast you will learn:
Need more help? Social Profit Factor Training Academy and Marketing Nutz Can Help!Check out our new comprehensive online social media and branding training academy, the Social Profit Factor, that will help you tap into the power of Facebook marketing and help you create a solid social media strategy and plan. Sign up now to become a founding member and receive some incredible deals plus bonus offers. Need us to help train your team? Give us a shout and let's get a custom workshop schedule for your organization. Increase sales by generating more leads using social media to nurture relationships.
Direct download: SZF_233_Facebook_Ads_Not_Converting_mixdown.mp3
Category:general -- posted at: 11:25am EDT |
Fri, 2 June 2017
Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and sales. Take a listen to this podcast episode to learn how you can leverage Facebook groups to achieve your business goals. Learn more detailed strategies and tips for social media in Social Profit Factor Training Academy and Member Community http://www.socialprofitfactor.com In this podcast you will learn Difference between a Facebook Page and Facebook Group When to use a Facebook Group When to use a Facebook Business Page How to setup and start your Facebook Group How to build and grow your community using a Facebook Group How to market your business using a Facebook Group How to promote your Facebook Group and Community Importance of establishing community Guidelines for your Facebook Group How to choose the right privacy settings for your Facebook Group Tips to inspire natural community leaders in your Facebook Group
Direct download: SZF_232_Facebook_Group_Intro_Final_mixdown.mp3
Category:general -- posted at: 12:28pm EDT |
Thu, 1 June 2017
Do you have social media problems? How about digital marketing problems? Or maybe even business branding and personal branding challenges? I have amazing news for you today. We have answers -> http://www.socialprofitfactor.com/zoom We have been working the past year on a game changing project to help your biggest challenges and problems related to social media marketing, digital marketing, branding, Facebook marketing, Instagram marketing, LinkedIn marketing, Twitter, blogging, content marketing, audience marketing, influencer marketing and the list goes on! I am beyond excited to announce that we are opening the official public doors to our brand new Social Profit Factor training academy and member community TODAY! Yes, we have removed the opt-in wall and you can now check out the details of Social Profit Factor right here, right now! Take a listen to this podcast to learn more!
Direct download: SZF_231_Social_Prfit_Factor_Big_Annouunce_Final_mixdown.mp3
Category:general -- posted at: 5:50pm EDT |
Thu, 30 March 2017
Have you been spinning your wheels trying to utilize social media to grow your business? Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? When you hear your colleagues or others in your industry talk about the success they have achieved with social media, digital marketing, content marketing or email marketing do you want to just run away crying? If these thoughts seem familiar to how you feel, no worries. You have landed on the right blog post today. Unfortunately many small business owners, entrepreneurs and even marketers working inside of larger organizations struggle with how to achieve measurable business results using social media. Much of this comes from the fud that exists in the social ecosystem. Too many bloggers, podcasters, YouTubers and more spend their life touting how easy it is to make money using social media. Unfortunately most of these same people are still living in their mother's basement and/or struggle with keeping the lights on, let alone make an actual income from their efforts. Many talk a good talk but when you pull back the black curtain, they are far from walking the walk. So, how do you define success? How do you set goals? What is the difference between a social media strategy, plan and tactics? How do you determine what Key Performance Indicators (KPIs) you should focus on? If you struggle with answering these questions, then you need to take a listen to the latest Social Zoom Factor podcast episode #230 which will help you understand how to define what success looks like. In this episode you will learn:
Need more help? Social Profit Factor Training Academy Can Help! Check out our new comprehensive training academy, the Social Profit Factor, that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment. Sign up now to become a founding member and receive some incredible deals plus bonus offers. Social Profit Factor will teach you how to win at the long game, not just jump in and out for the short one night social stand.
Direct download: SZF_230_Defining_Succuss_KPI_Final_mixdown.mp3
Category:general -- posted at: 12:01am EDT |
Wed, 29 March 2017
When was the last time you read a blog post, watched a video, listened to a podcast or engaged with a piece of content of any format and thought "wow, that was an amazing piece of content that will help me solve the problem that has been stressing me out lately"? The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you. The same person or brand likely earned your trust and has a higher level of authority in your mind. Chances are high you will be back to their website, blog, YouTube page, Facebook profile or whatever platform it was you originally found the content, to explore more ways that they can help you! It's easy for marketing and business leaders to get caught up in the whirlwind of social media and content marketing vanity metrics. Many get addicted to the likes, shares and follows. Sometimes the desire for quantity over quality wins out over producing content that provides real value for our target audiences. If you really want to connect with your target and ideal customer in a real, human, meaningful and memorable way, you need to help them. You need to consider producing content that actually helps them solve problems. Content that helps your audience be better, perform better and achieve more in their life brings your content true meaning to their business, heart and sometimes even soul. Instead of chasing shiny social media objects, watching Facebook Live video all day long, I challenge you to set the same time side aside and focus on a few pinnacle pieces of content to set you apart from the status quo and even your toughest competition. The road is rarely crowded on the extra mile. While others are settling for generic content that looks, smells and acts like the same content everyone else is producing and publishing, you should be taking your content to the next level and developing real solutions to your customers problems. I know you can do it! Take a listen to the latest Social Zoom Factor podcast episode #229 to learn 25 Ideas for Helpful Content Marketing that will inspire, educate and empower your dream customer! Need more help? Social Profit Factor Training Academy Can Help!Check out our new comprehensive training academy, the Social Profit Factor, that will help with you improve the ROI and business return on all of your social media, digital marketing and branding investment. Sign up now to become a founding member and receive some incredible deals plus bonus offers. Social Profit Factor will teach you how to win at the long game, not just jump in and out for the short one night social stand.
Direct download: SZF_229_25_Helpful_Content_Marketing_Helpful_Ideas_Final_mixdown.mp3
Category:general -- posted at: 12:43pm EDT |
Sun, 11 December 2016
If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. The days of throwing social spaghetti content at the wall and hoping it sticks are over and done. Smart marketers and leading brands both big and small know that content is at the core of every online and social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to take action to open, click, read, listen, share and even buy. The social networks and social media simply provides a medium for brands and marketers to communicate in different ways with other human beings. We can't take the converstaions for granted and just assume that because we write the message, the blog post, the status update or a beautiful Instagram image that our audience will find it useful. We must do our research and not only understand who our our audience is, but also be clear on exactly what their needs are and how we can help them solve their most simple and even big problems. Social savvy marketers know how to leverage content marketing to better inspire, connect with and help their audience achieve their goals. They know how to write the blog post headlines that grab attention, the blog post content that gets read, the visuals that gets shared. They know how to whip up 140 character conversations and Facebook posts that keep their audience engaged and activated toward growing closer to their brand. Content marketing is at the foundation of every business of every size. Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. This episode of the Social Zoom Factor podcast provides a tutorial for how to use our new 2015 Content Marketing Editorial Calendar. Download the calendar here-> 2016 Content Marketing Editorial Calendar Template What is content marketing?Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage current and potential consumer bases. Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Editorial calendars are important because they:
Editorial Calendar Highlights
Social Zoom Factor Podcast #228 Episode Highlights
Supporting Resources:
Direct download: SZF_228_Content_Marketing_calendar_2017_mixdown.mp3
Category:general -- posted at: 8:47pm EDT |
Tue, 29 November 2016
Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? It's a wonderful thing when you don't have to sell to your customers, instead they contact you and are excited to business with you! They aren't thinking "should I do business with this person or brand." Instead they are thinking "HOW can I do business with this person?" Would you like to increase brand awareness, generate more leads? Even better, let's help you get more sales and even decrease the sales cycle and the time it takes you to close business or that big deal you have been working on for months! It's not a new phenomenon that people buy from people. Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. Yet, why do people still hide behind social media logos and contact forms? It seems they either don't understand or are afraid to come out from behind the social media corporate wall and show their true human side. They fear they must share what they ate for breakfast, lunch and dinner to build their personal brand. This couldn't be further from the truth. Have you thought about your personal branding strategy? If not, you should. Regardless if you have taken time to plan your personal brand or not, you have a personal brand. Your personal brand is defined not only by what you want it to be, but also by perceptions. Your personal brand is impacted by what people think of you. It's what people say about you behind closed doors. It's what they say about you when you leave the room, what they think about you after they watch your Periscope or Facebook Live video. It's how they giggle with or at you after watching you and your funny filters on Snapchat. The truth is everything you say, do, post, like, comment on and share is a representation of your brand. Building the best brand of YOU, requires understanding and defining your goals. What do you want to achieve as you become more known in your industry? How do you want people to perceive you? What are the goals that will drive your actions? Have you ever thought about these things? Take a listen to the 227th episode of the Social Zoom Factor podcast for 7 Top Goals of Personal Branding. These will help you better define your personal branding goals and also develop your personal brand strategy. Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. When done right, personal branding not ony builds the brand of you, but also will help you achieve many personal, life and business goals. Business and life are about human connection. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships. It's about humans connecting with other humans as humans, not robots. You might as well define how you as a human want to fit into it and not only give the most that you can to help others but also be able to benefit from it as well. This episode is part of the "You Are the Media" series in which we are digging deep into how you can build an integrated social and digital platform that works when you are not working. A platform that helps you inspire, connect with and delight your audiences. Be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 25 minute podcast you will learn:
Supporting Resources:
Direct download: SZF_227_Personal_Brand_Goals_Final_mixdown.mp3
Category:general -- posted at: 12:36pm EDT |
Tue, 22 November 2016
Facebook live streaming is an amazing way for businesses of all sizes to tap into the power of live video. Take a listen to this episode to learn 10 ways small business can use Facebook Live Video Streaming to build brand awareness, nurture relationships, grow community, generate leads, promote events, launch new products and more! http://www.socialzoomfactor.com/226
Direct download: SZF_226_FB_Live_for_Small_Business_Final_mixdown.mp3
Category:general -- posted at: 4:54pm EDT |
Tue, 18 October 2016
The days of slamming out content that looks, smells and feels like what everyone else is writing are over and done. I recently saw a video and blog post from a leader in our industry offering tips to come up with ideas for content blog writing. The worst part is that the only idea this person offered was to leverage content from other people. They instructed bloggers to "borrow" ideas and themes from other leading bloggers and influencers in your industry. They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content. While this strategy may work for some, it is going to be short lived. It's also not surprising this recommended strategy came from someone who has been known across the industry to borrow and even steal content from others. The truth is that there is not a shortage of good or even epic content on the web today. The goal is not to create masses of content that looks, reads and sounds like everyone else. The goal should not be to copy ideas and themes from others so that you have masses of quantity. What happened to providing value to your readers, listeners and views by...
For new businesses hopping onto the social and digital web, taking the advice of following status quo copycat content is going to do absolutely nothing to set you apart from your competition! So, how do you create content that...
Your goal is not to build a blog, website or business that is status quo, right? You want amazing customer experiences. You want customer relationships that are real, authentic, relevant and unique. You want a business that is built on what it is you have to offer that is unique. Your blog should be a living, breathing representation of who you are, and what you have to offer. Your blog should not be a copycat version of the rest of the blogosphere. When you write amazing and epic blog content, people will remember it. They will share it. They will write about it. They will link to it. When they share, click, like and link your friend Google will also fall in love with you and your blog. Traditional SEO is changing. What your customer thinks of your brand and content will show in the actions they take to share and engage with your content, or not. If you want to establish thought leadership, trust and authority in your industry and niche, then build the brand of you, not the copycat version of someone else! Take a listen to episode 225 of the Social Zoom Factor podcast for 10 tips to create epic blog posts that will keep your readers coming back for more. This episode is filled with strategies and tips you can implement immediately to start differentiating from your competition, increase brand awareness, generate more leads and even impact your bottom line! Take a listen to episode 225 of the Social Zoom Factor podcast to learn the following:
Direct download: SZF_225_Blog_Post_Epic_Final_mixdown.mp3
Category:general -- posted at: 11:52am EDT |
Tue, 11 October 2016
Are you speaking to your audience in a way that they understand? When you tweet do people listen? Do they take action? Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you grow community and nurture relationships? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? If you answer no to any of these questions then you have incredible opportunity to fix the problem and turn every answer listed above into a yes. Could it be that you are over automating your tweets? Maybe you are speaking to your audience like a robot vs being a human. Maybe you are over selling? Or maybe your tweets are all about you and it's obvious you are only using social media and Twitter to blast noise about yourself. Newsflash: You can not fake relevancy or caring using social media. Your audience knows. The concept of people buying from people was not invented by Facebook or any other social network. People have been connecting with other people in human ways for centuries. We communicate, we share, we help one another. Social media is really no different if you think about it. It's just a medium for us to do the same. Social networks such as Twitter, simply enable us to more easily connect with other human beings. Social media empowers us as humans to inspire, connect and help our audience achieve success. Just because you can spam and automate every message on Twitter 24/7 doesn't mean that you should. Instead of logging on to Twitter each day and thinking... how can I get people to read my blog, watch my video or buy from me, we should be thinking how can I empower, inspire and help my audience be and do more. Would you like to...
If you answered yes to the above questions then you are going to love episode 224 of the Social Zoom Factor podcast! Take a listen to the 224th episode of the Social Zoom Factor podcast to learn 10 easy ways to humanize your tweets! Take a listen to episode 224 of the Social Zoom Factor podcast to learn the following:
Be sure to subscribe to our entire digital and social media |
Thu, 6 October 2016
Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche or related to a certain topic. Answer these questions...
If you answer yes to these questions, then you need to take the time to understand how you can establish thought leadership as a leader in your industry. Establishing thought leadership for your business and for your own personal brand can bring much benefit to you personally and professionally. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes.
Direct download: SZF_223_Thought_Leadership_7_tips__Final_mixdown.mp3
Category:general -- posted at: 6:10pm EDT |
Mon, 3 October 2016
It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well as current, prospective and future customers. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing. However, as I discussed in detail in episode 218 of the Social Zoom Factor podcast, social marketers must also have a solid understanding of business and marketing. Smart social media marketers also know how to align social media to business goals. Building a career as a social marketer is not as easy as jumping on Twitter or Snapchat and firing off some 140 character tweets and selfie snaps. Being able to rock your personal brand as a new college graduate doesn't necessarily translate over to knowing how to use social media for business. Big difference. Unfortunately many new social media marketers jump into the fields of social networks, tweets, snaps, and Facebook live video to find themselves overwhelmed. They are often thrown to the wild pack of tweeting craziness as their management teams and leadership know less than they do in understanding how to drive business value using these new social tools and methodologies. Many new social marketers start out excited only to find their hopes of a career in social media completely deflated. Not only do they feel overwhelmed but they find it hard to show and prove their value. They lack the necessary training to understand data and measurement, conversion funnels, content marketing, foundational digital and visual marketing skills and the list goes on. It's even more challenging for recent graduates who lack solid business or marketing experience in the real world. These same new social marketers may be working 24/7 yet making little progress. They're tweeting through the hamster wheel and making little to any forward progress in learning. They often lack real mentorship, business experience and because of this they wind up stunted in their career. They think.... "nobody told me it would be this hard." I've had many new college graduates working in social media marketing come to me and proclaim they had no idea they would need to know so much about marketing or business to be successful running social media for a company. The truth is that social media is not a band-aid for a broken business. Hiring a cheap intern who knows how to tweet, snap and stream a live video is not going to fix your brand perception problems, inspire your customers to engage in a relationship with you. The intern or person new to social media is not going to help you solve the customer services problems you have by setting up some auto Twitter auto direct messages (DMs) to anyone who asks for help. Embracing social media for business is a journey, not a destination. We are all learning and the only guarantee we have is change. Take a listen to episode 222 of the Social Zoom Factor podcast to learn 10 truths nobody ever told you about being a social media marketer. This podcast episode is helpful for the following people:
Be sure to subscribe to our entire digital and social media marketing series on iTunes, Stitcher or SoundCloud! In this 20 minute podcast you will learn:
Direct download: SZF_222_Social_Media_Career_you_didnt_know_Final_mixdown.mp3
Category:general -- posted at: 12:54pm EDT |
Fri, 30 September 2016
We all have 24 hours in the day. It's how we spend each of those hours that determines the pulse, depth, happiness and quality of our life. Have you ever wondered why it seems that some people just simply have more free time? Yes, they may be busy, however, they seem to float through life a bit (or a lot) happier, while you feel as though you are stuck in a hamster wheel. Do you have a vision and mission for your life yet feel as though you are having a difficult time getting there? Do you wish you had more time to spend with the people that matter most to you in your life? Or maybe it just seems that there is simply not enough time in a day to do all that needs to get done? Take a listen to the 221st episode of the Social Zoom Factor for 10 Time Hacks to help you build the life and business of your dreams. In this 20 minute podcast you will learn: How to have a mindset of essentialism and focus on what will get you to the life you dream of Why you must focus on mind, body and spirit The importance of taking care of you so that you can take better care of everyone else How to start from the dream life you envision 10 or more years from now and work backwards to where you are today so you can make the right decisions to help you get there Why you must first value your time so that others will value it too The importance of being bold enough to break the rules in regard to what the rest of the world tells you that your working day should look like Importance of working with clients that bring you joy Avoiding time stealers in both life and business The power of the pivot and not being afraid to change the plan The importance of confidence Power of smart multi-tasking for increased productivity |
Fri, 23 September 2016
Success in business utilizing social media and digital marketing requires both art and science. Learning how to connect with your audience in an authentic and human way can help set you above the crowd, rise above the noise and build a relationship with your audience members and customers that only you can do. The social networks present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with them in a unique, relevant and human way. Take a listen to the 220th episode of the Social Zoom Factor podcast to learn 5 easy ways to humanize your brand utilizing data and social insights.
Sign Up for More Training: Social Profit Factor
Direct download: SZF_220_Data_Driven_Brand_Humanization_Final_mixdown.mp3
Category:general -- posted at: 9:36am EDT |
Wed, 21 September 2016
Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most marketers lack the basic foundational skills to truly optimize their conversion rates. Conversion rate optimization (CRO) is a process for increasing the percentage of visitors to a website that convert into customers or take the desired action the owner of the website is wanting the website visitor to achieve. In simple terms, CRO helps marketers determine what users are looking for and then giving it to them in the best way possible that will help the visitor take the desired action. Conversion rate optimization helps businesses increase leads, sales, return on investment and more. For many businesses, CRO can make or break their business success. Any business that is utilizing online marketing, social media and digital marketing of any kind should not only learn the basics of conversion rate optimization but should dive in deep to understand specific strategies and tactics that can help them increase conversions rate. Bottom line, conversion rate optimization can have immediate and long term positive impact on business results when done correctly and with clear focus. Conversion rate optimization requires knowledge of the business target customer such as their behavior preferences, desires, problems and aligning such with solutions to help them solve those problems. CRO also requires knowledge of how to properly build a website, blog, landing page. In addition, optimizing conversions requires quality content writing of headlines, call to actions, and even button placements. One color used could be throwing off the entire psychology of if a website visitor converts to a sale or not. If you would like to learn more about conversion rate optimization as well as the factors impacting conversion rate for your business, you have landed on the right blog post and podcast today! Take a listen to episode 219 of the Social Zoom Factor podcast to learn the following:
Direct download: SZF_219_Conversion_Rate_Optimization_Final_mixdown.mp3
Category:general -- posted at: 2:32pm EDT |
Sun, 18 September 2016
Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? Or it could be you are having a hard time landing or even keeping the job in the first place. If this is you, then you definitely landed on the right blog post and podcast today. Social media is not a band-aid for a broken business. If business leaders really want to ignite business results using digital and social marketing, they must do more than hire a social media intern who knows how to get new followers on Instagram, post to Snapchat and do a live video stream on Facebook. Before you even think about how you are going to tweet, snap, live video stream or tell stories on Instagram, you better nail the business goals and have more than a 101 level understanding of business and marketing. If you are a social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks. Business owners and leaders must start being more careful of who they hand over the social media keys to. In addition, social media and digital marketers must learn business. There is a clear gap in the social ecosystem of qualified people who know business, know social and digital marketing and also know how to align social media to business goals. Check out episode 218 of the Social Zoom Factor podcast to learn 3 things you MUST know to be successful in your career as a social and digital marketer. These three things are...
Direct download: SZF_218_3Things_Social_Media_Career_Final_mixdown.mp3
Category:general -- posted at: 6:49pm EDT |
Mon, 12 September 2016
Do you have an interest in Pinterest for Business but don't know where to start in developing your Pinterest for Business plan? Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. It requires visual connection and an understanding of the ecosystem of Pinterest. Many business leaders overlook Pinterest as it confuses them and they may not understand it's true power. This episode is the 2nd in a series on Pinterest for Business I'm providing to help business leaders and entrepreneurs like you, explore if Pinterest is something you should take a deeper look at to help you differentiate from competition and ignite business results. In addition, you can download the slide presentation deck I used for the 90 minute "Advanced Pinterest for Business" workshop at the Social Fresh Event. It includes all 7 steps, loads of statistics and more. Download here-> "7 Step Success Strategy to Build a Pinterest for Business Plan" In this 30 minute episode you will learn how to build a Pinterest Business Plan to help you achieve your business and marketing goals. Would you like to...
Pinterest is a powerful social network and platform that can help you ignite your marketing and business success by...
With features such as buyable pins, rich pins that support blog posts, place and product locations, maps and more you could be missing an incredible opportunity by not at least doing the double click research to understand if Pinterest can help you achieve your business goals. In this 30 minute podcast you will learn:
Direct download: SZF_217_Pinterest_Skills_2_Final_mixdown.mp3
Category:general -- posted at: 1:21pm EDT |
Wed, 7 September 2016
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, webinars and podcasts teaching and preaching others how to build a unique brand or how to have ultra success overnight. They talk about differentiation and how to stand out from the crowd. However, when you do the "double click" and take a deeper look at their strategies, tactics, and content you may see it's truly lacking differentiation. They have become a spitting identical image to everyone else. Too often they are chasing shiny object, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. They forget who they are serving, such as their customer and audience as they get caught up in social media fame and being the first to make the leader board on a social shiny object. Unfortunately many of them don't have close to the results and success they claim to have, yet they paint this picture that their "unique" methods work and that for the low, low price of $99 you too can be rich and famous if you buy their magical super powered class. Even worse most of them don't know how to measure results. Many don't know the basic data and analytics when it comes to their blog or website traffic, conversion funnels or even social media community engagement. They lack basic business, digital marketing and social media marketing knowledge and experience. The truth is that the real rebels are the leaders who trade in fear of missing out for focus. They know how to work smart, not just hard. They know the key to success is smart hustle, not just working 24 hours a day, 365 days of the year. Success requires a healthy mind, body and spirit. So, how do you rise above the status quo? Are you a leader who wants real, impactful and measurable results? If this is you, then you have landed on the right blog post and podcast today. Take a listen to episode 216 of the Social Zoom Factor podcast for 10 Tips to Be a Social Media and Digital Marketing Rebel. It's time you stand out from the noise, rise above the crowd and and stomp status quo forever. Are you ready? Listen to the podcast now. You won't be sorry. In this 30 minute podcast you will learn:
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Wed, 7 September 2016
Do you have an interest in Pinterest? How about Pinterest for your business? Would you like to tap into a social network that can help you generate leads, sell more product and deliver you more blog or website traffic than Twitter? If yes, you can't ignore Pinterest. Did you know... When Pinterest launched in 2012 it surpassed 10 million users faster than any other stand-alone social network in history There are 110 million active daily users and 175 million registered users on Pinterest 49% of US women online use Pinterest 70% of purchasing decisions are made by women 60% of Pinterest users are from the USA, followed by India, UK, Brazil and Canada Pinterest is now available in 30+ languages with offices in London, Paris, Berlin, Brazil and Tokyo 50% of those who notice promoted pins click to get more information (*Ahology 2016 Report) 40% made a purchase, suggesting promoted pins inspire future action (*Ahology 2015 Report) More than 60% daily winners access Pinterest once a day or more using a smart phone 67% active and 86% daily pinners have accessed Pinterest while shopping to buy something they pinned The average site visit to Pinterest = 14 minutes The most common destination for users who click on a pin is a blog (*Coschedule infographic) Pinterest = 90% social shares on the web Take a listen to episode 215 of the Social Zoom Factor podcast to explore if Pinterest may be right for your business. With features such as buyable pins, rich pins that support blog posts, place and product locations, maps and more you could be missing an incredible opportunity by not at least doing the double click research to understand if Pinterest can help you achieve your business goals.
Direct download: SZF_215_Pinterest_for_Business_Final_mixdown.mp3
Category:general -- posted at: 10:58am EDT |
Fri, 2 September 2016
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success. When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it." Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false. Marketing and business leaders must give themselves permission to prioritize. You do not need to be everywhere all the time. You do not need to be on every social network. You do not need to work 24/7, 365 days of the year to be successful. Release your fear of missing out and start prioritizing your time and investment of money and resource. The truth is that the more you focus and prioritize, the better your results will be. Stop only playing around with the social networks. Instead, get serious, get focused and you will start seeing real results. It's not about what technology will do for you, but instead, what you can do with the technology. " quote="It's not just about what the technology will do for you, but instead, what you can do with the technology. You are in control of your business, your time and your investment in social media, period. What matters is where your audience and target customer is online. You must be where they are. You must deliver them value where they are using methods, language and mediums that will inspire them, connect with them band bring them closer to your brand. How do you prioritize what social networks you invest in? How do you know where you should engage? How do you determine where your audience is hanging out online so you can build the most meaningful relationship with them as possible? Take a listen to episode 214 of the Social Zoom Factor podcast to learn our 5 Step Success Strategy and Tactics to prioritize what social networks you invest in for your business. Pre-register for our brand new training portal, Social Profit Factor! In this 30 minute podcast you will learn:
Direct download: SZF_214_Social_Network_Priorities_Final_mixdown.mp3
Category:general -- posted at: 1:12pm EDT |
Mon, 8 August 2016
Instagram recently announced a new feature called Instagram Stories that looks, smells, feels and behaves a LOT like SnapChat! The new Stories features empowers users to share their favorite moments in 10 second increments of video and photos into a story that gets compiled and stored right within their Instagram profile. Viewers of the profile not only see the stories of the people and brands they follow at the top of their Instagram app, but they can also easily view the story when clicking on the profile picture of any Instagram user. These stories are non-intrusive and do not currently appear in the standard feed for Instagram users. Instead, people can easily choose to watch or ignore the Instagram Stories of the people they follow. Similar to Snapchat, the Instagram stories only last 24 hours. It’s a snooze or lose type of viewing engagement. If you miss it, you miss it. Snapchat turned down an offer to sell out to Facebook in the past and now it appears this is Facebook’s way of coming back and kicking Snapchat straight in the shins, or maybe the face. Snapchat has done an amazing job at capturing the hearts, minds and eyeballs of teens and millennials. Many other social networks envy Snapchat with this demographic. However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. There are simply too many choices when it comes to where people and brands can invest their time. Smart marketers know they must focus where their customers are hanging out online, not where the fud and the hype of the internet tell them to invest their hard earned dollars. Unfortunately for Snapchat, Instagram Stories launches at a time I believe many brands were / are on the fence about investing in Snapchat. Our agency, Marketing Nutz, works with brands both large and small and I can tell you we have numerous clients in this situation. With the launch of Instagram Stories I predict many brands who were “sitting on the fence” with Snapchat, may very well head on over to Instagram instead. Could this deliver fall over adoption from Instagram Stories to Snapchat? Only time will tell. Snapchat has struggled since day one with discovery. Building community and followers on Snapchat is difficult for both brands and people like you and me. It’s become the wild wild west with brands and users of Snapchat begging their audiences to follow them on Snapchat. It reminds me of the early days of Facebook where brands were desperate begging for likes and follows. It didn’t take social savvy marketers long to learn that it’s not just about the “like”, it’s what happens after the like that matters most. Brands must give their audience a reason to follow them, a reason to do more than simply click the like button. This is an area I strongly believe Instagram has an immediate advantage over Snapchat. Brands have already invested in community and relationships on Instagram. Discovery is built into the platform with hashtags, search and the list goes on. You can’t argue with the fact that Facebook owns Instagram and features such as the advertising platform are integrated. Marketers don’t have to go to a 2nd platform for advertising on Instagram. It’s build into their Facebook business manager and ad manager platform. This enables brands to easily “test the social advertising waters” without a lot of extra time invested to learn another platform. Win win for Facebook and Instagram obviously. Would you like to know more about Instagram Stories and what it can do for your business? Check out this video for an overview of the features, how businesses can use it and a comparison to how it differs from Snapchat for marketers wanting to embrace the power of easily digestible video and visual marketing to inspire and connect with their audiences.
Be sure to subscribe to our Social Zoom Factor podcast brand new series, “Welcome to the Pay to Play World, Are You Ready?” on iTunes, Stitcher or SoundCloud! Free webinars: We are launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Social Profit Factor
Direct download: SZF_213_Instagram_Snapshat_Final_mixdown.mp3
Category:general -- posted at: 7:22pm EDT |
Thu, 21 July 2016
To be successful in business and online, digital and social marketing, you must do more than simply focus on the near term. You must know where you are going and how you are going to get there. In addition, you must understand the larger ecosystem of which you are working within. In the online world, keeping up with trends can be a challenge. Not only do you have to keep your current platforms and content performing, you must also be ready to embrace the changes to come. The only one guarantee we have in the social and digital world is change. Get use to it. Would you like to know this about your peers....
If you would like the answers to these questions you have come to the right place. In the 212th episode of the Social Zoom Factor Podcast I interview Jason Keath, the CEO and founder of the Social Fresh Conference. He partnered with Simply Measured and Firebrand Group to develop "The Future of Social Media" research report. It digs deep into how brand and marketing leaders are utilizing social media today and how they plan to embrace the new technologies and opportunities in the future. The report is packed with insights even the most seasoned social and digital marketer can leverage and learn from today. Download your copy now and take a listen to the podcast to hear even more details from Jason Keath. As the Founder and CEO of Social Fresh Conference, the longest running social marketing conference, Jason Keath curates some of the smartest voices in marketing. He has trained digital marketers at over 200 of the Fortune 500 companies. He is on the Advisory Board for Internet Week, cohost of the Social Toolkit Podcast and editor of SocialMediaCurrent.com, a daily news source for social media professionals. Take a listen to episode 212 of the Social Zoom Factor podcast and download the "Future of Social Media Report" to learn the following:
Join me at the Social Fresh Conference in Orlando! I'll be delivering a 90 minute workshop on Pinterest Advanced Strategies & Tactics to Generate More Leads & Real Profits! Check it out and use this link to save $100 off your ticket! Hope to see you there! The event will include speakers from Twitter, RedCross, Economist, Spotify, IBM, Citrix, Full Sail University, and loads more! Grab your ticket & meet me there! Be sure to subscribe to this entire brand new series, "Welcome to the Pay to Play World, Are You Ready?" on iTunes, Stitcher or SoundCloud! Supporting Resources:
Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Social Profit Factor
Direct download: SZF_212_Pam_and_Jason_Keath_Final_mixdown_1.mp3
Category:general -- posted at: 1:43pm EDT |
Mon, 18 July 2016
It's probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks is change. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo. The #1 question we hear from the clients our agency, Marketing Nutz works with is "how do I build a blog and write content that brings real and measurable business results? The days of hiring an SEO company to simply throw up some text on a page, buy some links and watch the sales come in are over and done. The truth is these lazy tactics never really worked that well anyway. Blogs today are not simply text thrown on virtual walls. Successful blogs integrated different forms of media such as audio, video and compelling visuals that inspire and help you connect with your target audiences. Before you waste a ton of money and time throwing social content spaghetti on the wall, take a listen to this episode of the Social Zoom Factor podcast to ensure that you maximize every word and minute!
Direct download: SZF_211_Blog_Foundations_Final_mixdown.mp3
Category:general -- posted at: 11:47pm EDT |
Fri, 1 July 2016
You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. You submit the ad for approval to Facebook and are dreaming about the increased brand awareness, new leads and even sales this new campaign is going to generate for you and your business. You head to dinner for a pre-celebration with a glass of wine. Unfortunately, later that evening you get an email notification from Facebook informing you that your ad was not approved. "What the heck!" is what you are thinking. How could Facebook not approve your ad? The email states it violates their policy. "What policy?" is your next thought. Now you get to spend the next day reworking your campaign, supporting visuals and maybe even some of the video, depending on what creative and social assets you have included in your marketing program. Not exactly what you had planned for the next day or two, correct? If this has ever happened to you, don't be too hard on yourself and go crawl under the "hide from social media and Facebook forever rock." Instead, it's time you educate and empower yourself to better understand the Facebook advertising policies. Yes, Facebook has what may seem like a ton of rules and guidelines if you are new to them. However, the truth is that as a marketer or business owner it is up to you understand the Facebook advertising policies and guidelines. Facebook is not going to force you to read the guidelines. Instead they are going to make the policies available to you and it's your responsibility to not only learn where they are but understand them. If you don't take the time to understand the Facebook policies, particularly for advertising it will only hurt your efforts over and over again in the future. It's obviously much better to be proactive and take the time to understand the details. Take a listen to episode 210 of the Social Zoom Factor podcast to learn the following: Clear explanation of the Facebook advertising policies
Direct download: SZF_210_Facebook_Advertising_Policies_Final_mixdown-2.mp3
Category:general -- posted at: 2:55pm EDT |
Wed, 29 June 2016
Would you like to achieve more ROI from your Facebook advertising and boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? If you answer yes to this question then you have arrived at the right place. The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your time to consider the alternative options. There are definitely pros and cons to using the Facebook boosted post ads. Take a listen to episode 209 of the Social Zoom Factor podcast to learn the following:
This Social Zoom Factor episode is part of a new series titled “Welcome to the Pay to Play World, Are You Ready?” Be sure to subscribe to this entire brand new series, “Welcome to the Pay to Play World, Are You Ready?” on iTunes
Direct download: SZF_209_Facebook_Advertising_Boosted_Post_Advertising_Final_mixdown.mp3
Category:general -- posted at: 12:32pm EDT |
Mon, 27 June 2016
Facebook advertising seems to be one of those things that “every marketer is talking about it, but very few actually know how to drive real business results.” Our agency, Marketing Nutz works with brands big and small to help them drive a positive ROI with every dollar spent on digital, social media and marketing overall. We train and speak all over the world and one of the top questions I always hear is… “does Facebook marketing actually work?” Then, the next question I hear is…”why doesn’t Facebook advertising work for me and my business… I have tried it numerous times and finally just gave up.” Does this sound familiar?
If these thoughts feel a little too familiar, then you are in the right place. The truth is that Facebook advertising requires both art and science. You can’t just hop on Facebook, insert your credit card and out pops loads of leads, sales and ROI. I know some marketers may want you to believe such, but the truth is they likely just want your email address or your money. This podcast is part of a new series titled “Welcome to the Pay to Play World, Are You Ready?”
Take a listen to the 208th episode of the Social Zoom Factor podcast to learn 5 things you MUST know before you spend one dime on Facebook advertising! Be sure to subscribe to this entire brand new series, “Welcome to the Pay to Play World, Are You Ready?” on iTunes In this 20 minute podcast you will learn:
Direct download: SZF_208_Facebook_Advertising_Fundamentals_Final_mixdown.mp3
Category:general -- posted at: 6:40pm EDT |
Mon, 9 May 2016
Every smart and savvy marketing and business leader knows the power of branding. They also know that a brand is much deeper than a logo, pretty colors or a tagline. Download resources mentioned in episode: http://www.socialzoomfactor.com/207 The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans. It helps you build a foundation built on human feelings, emotions, understanding and desire that drives action that engages the customer or audience member even deeper with your brand. Emotional branding is not just about finding a funny or sad photo, video or quote to tap into the emotions as a one night Facebook gone viral approach. Instead emotional branding is about igniting emotions at the core of everything you say and do. It's about understanding your audience, humanizing your brand, using language that connects you with your brand and the list goes on. Wikipedia defines emotional branding as follows: "Emotional branding is a term used within marketing communication that refers to the practice of building brands that appeal directly to a consumer's emotional state, needs and aspirations. Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand comparable to a feeling of bonding, companionship or love." Source Take a listen to the 207th episode of the Social Zoom Factor to learn how you can tap into the power of emotional branding to ignite your audience, business and brand! I share with you 8 foundations for integrating emotion into your branding strategies. Be sure to subscribe to this entire brand new series, "Welcome to The Inspiration Age. Are You Ready?" on iTunes, Stitcher or SoundCloud!
Foundations of emotional branding.
Direct download: SZF_207_Emotional_Branding_Final_mixdown.mp3
Category:general -- posted at: 10:48am EDT |
Thu, 5 May 2016
It's not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. The social media ecosystem over all is moving to pay to play. What this means is that brands and the marketing leaders within must not only purchase media that in the past use to be free, but that they must also know how to develop and execute an integrated program and strategy that organically attracts, inspires and engages community. Marketing leaders today must understand and embrace the know, like, trust and pay model for growing their business. At the heart of business today is people. At the heart of social media is people. Marketing leaders and brands that embrace and master the art of human connection will leap frog years ahead of their competition that only focuses on clicks, follows and likes. You can’t buy advocates, friends, fans, evangelists, or word of mouth. A person that likes your Facebook page or follows you on Twitter is not immediately going to trust you, love you or want to tell their friends about you. Paid media will help you attack the right audience, get more likes, followers, views and clicks. However, it's up to you to invest in relationships that will help you earn trust, advocates and loyal customers. Earning brand advocates and making friends via the social networks is based on trust. It requires investment in the human beings within your community. Unfortunately, less than 3% of the people that like your Facebook page will ever visit the actual page again. Bottom line, the best relationships take time. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends.
Direct download: SZF_206_Cant_buy_advocates_Final_mixdown.mp3
Category:general -- posted at: 11:00am EDT |
Thu, 28 April 2016
In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Again we took our #GetRealChat on the road and talked live on Twitter from the event in Las Vegas. I love the Adobe events as I get to hang with my kind of people. They're not just geeks or technologists. It’s a marketing and business event packed with 10k marketing technologists. These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer. This year the event had quite a line up on speakers including George Clooney, Thomas Middleditch (star of the HBO show Silicon Valley, Donny Osmond, and Abby Wambach. Of course there were brand Leaders as well from Mattel, Mcdonalds and industry leaders such as Brian Solis, a good friend and one of my favorites in the industry. The focus of content and discussions this year at Adobe Summit centered around customer experience as the future of business and marketing. For marketers, it's imperative to understand the true definition and foundations of customer experience. What does an experience business look, smell and feel like? What
are the top 4 characteristics of an experience business? How do
they differentiate? What are the benefits? How and where do brand
leaders start if they want to shift focus of marketing and business
investment toward customer experience? How do you get approval from
key stakeholders and executives? http://www.socialzoomfactor.com/205
Direct download: SZF_205_Adobe_Customer_Experience_Final_mixdown.mp3
Category:general -- posted at: 9:27pm EDT |
Fri, 8 April 2016
Do you ever feel as though you are going through the motions, maybe even working what may seem like 24 hours a day, 7 days a week, yet the results are not bearing the fruits of your labor? Download White Paper: How to Stomp Random Acts of Marketing We all have the same 24 hours in a day. It's how we use the hours that matters most. If you are struggling with achieving real results in your life or business could it be that you need to better prioritize your time? Maybe you need to better focus on the right things that are going to help you move forward in the right direction? Could it also be you are struggling with patience? Are you struggling with an addiction to Random Acts of Marketing that may bring a short term false sense of success? Often times a lack of patience is what drives randomness. Although crossing random tasks off your list may feel good for the short term, RAMs will eat every morsel of ROI before you even realize where the problem is if you are not careful. Think about these questions... Do you know what success looks like to you? Take a listen to the 204th episode of the Social Zoom Factor podcast to hear some solid strategies and tips to help you focus your time, energy, life and business on the highest value tasks that will help you achieve your goals and objectives. In this episode I share my personal reflection after being off the mic and podcast for two months while fighting a terrible flu bug and bronchitis. In this 20 minute podcast you will learn Strategies and tips to better focus on the most impactful priorities. |
Mon, 1 February 2016
Achieving measurable social media ROI is very similar to teens and sex. Everyone is talking about it but very few are actually doing it! It's interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. In addition to running a busy social, branding and digital agency, Marketing Nutz, I also do a ton of international keynote speaking, training and workshops. We work with brands of all sizes from startups to Fortune 10 brands. Regardless of the size of the organization or their allocated and approved marketing and social media budget, unfortunately very few social marketers take the time they should to set goals, objectives and map a path for success. As marketers it's in our DNA to move fast. We want to dig into new platforms, learn by trying and failing fast. This mindset can be good and drive results. We believe in risk. We believe in jumping onto social platforms before they are proven. We believing in life long learning and that life is one big course for the taking. However, at the same these behaviors can push teams and organizations into cycles of wasted time, mindshare and investment. It's one of the biggest fallacies of the digital and social media world... that social media is free! Social media is not free. Social media takes your biggest asset which is time. How you as a marketer or business leader spend your time every day will determine success. It will also determine if your dream of achieving an ROI using social media ever makes it out of your dream and into the real world. Too many social marketers promise goals and objectives to their executives and key stakeholders that they know from day one they will not deliver upon. They feel as if they get backed into a corner. Many fall into the mistake of thinking "I must promise something, anything, so I can get and keep some level of budget." The truth is this thinking is hurting them more than helping. Smart social media marketers know they must... Understand social media business success and ROI is only as good as the business goals and objectives for which it is aligned Check out episode 203 of the Social Zoom Factor podcast for strategies, tips and a framework to help you not only set goals, but also achieve them. If it's ROI you are looking for, then you want to listen to this episode! You get out of social media what you put into it. Take a listen and learn how you can prioritize every dollar and minute spent. Be sure to subscribe to our entire digital and social media marketing series on iTunes, Stitcher or SoundCloud! In this 30 minute podcast you will learn: How to identify and prioritize business goals and objectives to align your social media efforts for the greatest impact How to Get Your Social Marketing Budget Approved (white paper)
Direct download: SZF_203_Social_Media_Goals_Final_mixdown.mp3
Category:general -- posted at: 3:14pm EDT |
Thu, 28 January 2016
Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can't just hop on Twitter and start spamming urls to your website, blog or sales page. Instead, you need to build relationships. You need to design and implement a well thought out and tested conversion funnel that helps you organically attract, inspire and engage your ideal customer. You need to inspire them to pay attention to you in a way that builds trust, nurtures relationships and helps you convert the business to the desired state over time. Learning how to increase conversions and sales using Twitter requires both art and science. There are many features within the walls of Twitter than can help you convert more sales. You can tap into the power of Twitter ads, Twitter cards, Twitter lists and more. However, what many marketers so not understand is that what you do off of Twitter is as important, if not more important as what you do on Twitter. Having an integrated, social and digital platform that is ready for the social savvy and mobile customer is a requirement, not an option for brands looking to generate leads and sales using Twitter. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Take a listen to episode 202 of the Social Zoom Factor podcast to learn 14 tips and strategies to increase sales and conversions using Twitter. Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter. Be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 25 minute podcast you will learn: 14 strategies and tactics to generate leads, increase sales and conversions using Twitter
Direct download: SZF_202_Twitter_Conversions_Final_mixdown.mp3
Category:general -- posted at: 2:00pm EDT |
Tue, 26 January 2016
When many business leaders think of the term "brand" they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small component of your brand. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting visuals language and more. The colors, language and visuals are supporting elements, not "the" brand. Big difference. Your brand is your promise and value you offer customers, your community and all who come in contact with your brand. It's a promise delivered. It's value received. It's community. It's relationship. It's empowerment, inspiration, education and the list goes on. Are you influencing brand perception in a positive way? Your brand is your personality, communication, tone and perceptions of all who experience your brand. At the root of your brand are a set of experiences. You can't control perception. However, you can influence perception if you know how to build, launch and manage your brand architecture. Every brand touch is an opportunity to influence perceptions, to build your reputation. At the core, your brand is rooted in who you are and how you care about others. It's not just about you. It's not just about pretty colors or a logo you pay a marketing or branding agency big bucks to design. It's not a brand manual the same agency delivers and you don't look at again until the next agency asks for it. Your brand is the foundation and one of the most important aspects of your business. Regardless of the size of your business, you have one chance to make a first, second and third impression. Every brand touch counts. Every brand touch is influencing perception and building your reputation. You are either earning trust, building though leadership and relationships or you are not! A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Doing such can emotionally bring people closer to your brand. The more confidence you have in your brand foundation the more confidence your ideal customer will have in believing in your brand promise. Would you like to learn where to start in building your brand architecture, strategy, vision, mission and more so that you can impact brand perceptions, increase brand equity and build a loyal tribe of brand evangelists? If you answer yes, then you have landed on the right blog post today! Take a listen to the 201st episode of the Social Zoom Factor podcast where I provide the definition of a brand, reputation and most importantly the top 5 reasons why you must develop your brand strategy and how it can benefit your business, customers and greater community!
In this 30 minute podcast you will learn: Definition of branding
Direct download: SZF_201_Brand_Not_Logo_Final_mixdown.mp3
Category:general -- posted at: 10:07am EDT |
Mon, 25 January 2016
It's hard to believe this is the 200th episode of the Social Zoom Factor podcast! What started out as a "test of the podcast waters" transformed into an amazing media and revenue channel for our agency, Marketing Nutz. The Social Zoom Factor podcast has enables us to differentiate, diversify, build community, provide value to our audience, generate leads, increase revenue, diversity revenue streams and the list goes on. We entered the podcast world pretty clueless as to what it would take to not only lunch but run a successful podcast that could be an amazing part of our business. We dug in deep and did the research. We learned from mentors, and developed a solid strategy plan for success. We knew the future of podcasting is bright and wanted to be at the front of the movement to audio. Ever since the day we launched our first agency in early 2010, sold it in late 2011 and built the following agency, Marketing Nutz to where it is today, we have held on tight to our WHY of business and life. I didn't leave a corporate career of 15+ years to simply work 24/7. If it was about the money I would have stayed in corporate. I left corporate to build something amazing, something that could employee wonderful people, empower them to build something bigger together than we can ever do as individuals. Has it been easy? Nope. Have there been late night? Of course. However, I have much more time to live life on my terms today than I ever did during my tenure in corporate. We have tried our best to work smarter, not just harder. We believe in the #SmartHustle and building platforms that work even when you are not working. That is exactly what the podcast does. It works when I am not working. It works 24/7. Take a listen to the 200th episode of the Social Zoom Factor to hear how we launched and 5 solid tips to help you differentiate and diversify your media platforms and social networks to bring the highest ROI not only for your business, but also for your life! Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 20 minute podcast you will learn: 6 tips to differentiate and diversify by selecting the right new media & social networks to embrace to grow your business
Direct download: SZF_200_Diversify_Differentiation_Final_mixdown.mp3
Category:general -- posted at: 12:30pm EDT |
Wed, 20 January 2016
The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. In case you haven't noticed, the world is turning visual. As humans we are bombarded by marketing and media everywhere we look. Every brand, every marketer and human has an opportunity to be the media. Social media levels the playing field. Today even the smallest of businesses and brands can compete with the biggest if they know how to tap into the power of modern, social and digital marketing. Did you know... The human brain processes visual information 60,000 times faster than the time it takes to decode text? Have you tapped into the power of visual marketing? Do you understand the need for visual marketing and don't know where to start? Many marketers know they need to start better leveraging visual marketing. However, they don't know where to start. Would you like to know what types of visual content marketing work best? How about understand what visual content will be shared by your audience and fans like mad? Visual marketing doesn't have to cost you a fortune. You can leverage everything from infographics, personal photographs, video, to custom designed or even stock photos to build and share your brand story. Take a listen to 199th episode of the Social Zoom Factor podcast for 12 Visual Marketing Content Ideas that Get Shared Like Mad! Be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! In this 20 minute podcast you will learn: Why visual marketing?
Direct download: SZF_199_Visual_Marketing_Final_mixdown.mp3
Category:general -- posted at: 10:57am EDT |
Mon, 18 January 2016
Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? Show notes / blog post and resources can be downloaded here http://www.socialzoomfactor.com/198 Do any or all of these problems sound familiar? You struggle with getting budget approved to implement your social media plan Your executives don't understand social media You struggle with articulating the goals and objectives of your social media program to key stakeholders You feel like you are boiling the ocean as it relates to getting your social media plan approved You lack needed support and buy-in for your social media program and plan You don't know how to align social media to business goals and objectives your executives and key stakeholders care about You know your organization is filled with employees who want to power up your brand and could be loyal brand advocates but you can't get the support you need to empower them Would you like answers to these questions? If yes, you have landed on the right blog and podcast today. One of the biggest challenges business, digital and social marketing leaders face across organizations of all sizes is obtaining the needed support and funding to achieve their desired goals and objectives. My agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations. We help them earn the needed support, trust and budget to that they can begin to finally once and for all implement modern and social media marketing strategies and tactics into their business to increase measurable results. Take a listen to the 198th episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. The key is to earn the trust and respect early on in your social media program so that you can earn the needed budget in later phases of your project. The podcast will provide you with the foundation to help you win support of even the toughest to please c-suite executive and stakeholders as early in the process as possible! I split the podcast into two sections. The first includes 5 things you should NOT do and the second includes 5 things you MUST do. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Episode Highlights 5 things you MUST do to get approval for your social media budget and plan
Direct download: SZF_198_Social_Budget_Approved_Final_mixdown.mp3
Category:general -- posted at: 1:47pm EDT |
Thu, 14 January 2016
Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. They tap into the agency teams of experts for help to implement the plan and tactics, identify KPIs, select measurement systems and social dashboards, build their digital brand and communities and the list goes on. How to Get Your Social Media Budget Approved (white paper) Show Notes / Blog Post For this Episode It is important that before contacting a social media agency for help that you first answer some foundational questions about your own business, team and goals. The better you understand your business, your ideal customer, your overall market and competition, the better an agency or consultant can help you. This doesn't mean that you need to know all of the answers before you start, or before you engage a third party for assistance. My point is that you need to be crystal clear on what you do know and what you don't know. What are your greatest strengths? Who are your strongest team members that can help you win, not just stroll along with status quo? What data do you have in your marketing arsenal that the agency can leverage to help you zoom turbo in building, launching and optimizing your online digital and social presence? In addition you must know what gaps exist. What are your greatest weaknesses? Where are you at risk? How do you plan to mitigate the risk? What resources, time and budget to you have available to commit to the project? Many business leaders struggle with budget allocation for social media and digital marketing. They think that if they contact a ton of different agencies and request proposals from as many agencies as they can, that they will eventually get a proposal that is low price and delivers higher value than all the rest. The truth is that most social media agencies are not going to lower or raise the price just because you give them a target budget. Instead, the better they understand your budget the better they will be able to better develop a proposal, strategy and plan that will serve your needs, help you win and can be realistically implemented with your available time and resources including money. Knowing these details will enable the social media or digital marketing agency to help you win. The online and social world is getting noisier by the minute. You can not just throw up a Facebook page, Twitter profile, Snapchat account, live Periscope stream, Facebook Live session or Instagram page and expect to build overnight community. Success using social media and digital marketing requires research, knowledge of the broader ecosystem, an understanding of your competition and how you fit within your industry and niche. The goal is to develop a strategy and plan with tactics that will help you connect with your ideal customer and audience in a human and authentic way. The goal is to earn trust and bring people closer to your brand. You must trust the agency you hire with the knowledge they need to enable this to happen. Results are not going to be achieved overnight or in a matter of a few days or weeks. You need to be invested in the program for the medium and long term, not just a short one night stand with Facebook and Instagram. Check out episode 197 of the Social Zoom Factor podcast for 10 Questions Every Brand Must Answer for Themselves Before Contacting a Social Media Marketing Agency. Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! Episode Highlights 10 questions you must answer before hiring a social media agency
Direct download: SZF_197_Social_Media_Agency_Prep_Final_mixdown.mp3
Category:general -- posted at: 4:13pm EDT |
Fri, 8 January 2016
Pinning tweets on Twitter is likely one of the most useful but overlooked feature of Twitter. If you are not using or haven't even thought about using pinned tweets, I hope this blog post and podcast will change your mind. Pinned tweets provide numerous opportunities for you to generate leads, convert more sales, grow your email list, increase brand awareness, conduct market research, increase ROI of your content assets and most importantly connect with your audience. You can easily pin any tweet that you have sent. After pinning the tweet it will be showcased at the very top of your profile for all to see! Do you ever have a tweet that you wish the world could see? Well, pinning the tweet will not obviously guarantee the world will see it, but it will guarantee more people who visit your Twitter profile will definitely see it! The new tweet stays pinned to the very top of your Twitter profile until you remove it! It doesn't require expert Twitter skills. Here is how you pin a tweet:
Don't know what to pin? No worries. Take a listen to the 196th episode of the Social Zoom Factor podcast for 10 use cases of how to use the pinned tweet feature for business and life. Check out the blog post recap with more resources for this episode at: http://www.socialzoomfactor.com/196 Be sure to subscribe to this entire brand new series, "Welcome to The Inspiration Age. Are You Ready?" on iTunes, Stitcher or SoundCloud! In this 25 minute podcast you will learn:
Direct download: SZF_196_Pin_Tweet_Twitter_Final_mixdown.mp3
Category:general -- posted at: 8:50am EDT |
Tue, 5 January 2016
Many smart and social savvy marketers and business leaders look forward to the starting of a new year! I personally love taking the time to slow down to speed up and plan, strategize, and prioritize. Our agency, Marketing Nutz lives for helping our clients stomp random acts of marketing and help ensure every dollar spent is providing the highest return on investment possible. Digital and social marketing is changing the game. Customer experience is the new brand. It's no longer just about your logo, brand colors or fancy words crafted by a paid marketer. Instead brands must learn how to embrace real-time engagement, conversation that inspires and connects with their audiences, community, partners and stakeholders in a human way. We must think mobile first as well as customer first. We must know our customer intimately before our customer knows what they want or need from us. This can get very overwhelming to many brand leaders. It's normal to struggle in trying to keep up with the technological changes, industry leaders or even your top competitors. The only guarantee we have in this crazy tweeting, Facebook and always on, social savvy, media hungry world is change! Regardless how overwhelmed you may feel, don't fall to spammy social and digital marketing tactics. Avoid falling back to old ways, old marketing strategies and tactics that are a recipe for failure in the new always on, always connected digital and social savvy connected SnapChatting, Twittering, Instagramming, Facebook posting world. Brands can no longer hide behind fancy corporate speak and pretty brochures. Today, marketing and communication is real and raw. It's human. It's not perfect. It doesn't have time to wait until words and visuals have been perfected. Given these challenges, how do you build a brand utilizing technology and social networks that are always changing? How do you utilize social media and digital marketing to establish thought leadership, earn trust and grow your business? The truth is you must know where and how your brand is positioned in the market. You must be certain of your own intent, goals and objectives. You must have a solid plan for content, conversation and be aware of your own digital body language. You must build an integrated digital marketing platform that works when you are not working, or else wind up working 24/7/365! The choice is yours. Are you going to work smarter, not just harder? Or are you going to keep running in the social and digital hamster wheel and wondering why you lack real business results. It's time you get off the chasing shiny object train. It's time you quit trying to be first on every social platform ever launched on planet earth. It's time you learn, and invest in the solid foundational elements that will help you build a brand online that will deliver real and measurable results for the short, medium and long term. Are you ready to learn the foundations for how you can leverage social media and digital marketing to build your brand in 2016? Take a listen to episode 195 of the Social Zoom Factor podcast for 8 foundational elements to build your social and digital brand upon in 2016. Show Notes / Blog Post for this Episode - http://www.socialzoomfactor.com/195 Audience Analysis Worksheet: http://www.socialzoomfactor.com/audience 105 Factors Digital Body Language Impacting Your Personal & Biz Brand: http://www.socialzoomfactor.com/digitalme\ In this 20 minute podcast you will learn: 8 foundational elements to build your brand using social media and digital marketing
Direct download: SZF_195_Social_Media_Branding_Final_mixdown.mp3
Category:general -- posted at: 11:40pm EDT |
Wed, 16 December 2015
At the foundation of business and life is people. At the core of people are hearts and minds that want to connect with other people. It is in our DNA to want to connect with other human beings in a communal way. We want to rub elbows, clink glasses, laugh, cry and celebrate with people who have the same goals, objectives, beliefs, and interests as we do. At the heart of social media is people. Social media is one big fat conversation that inspires, empowers, engages, delights, educates, and activates human beings when used for good. So given that people want to connect with other human beings at the core of their being, and that social media is about connecting humans, why is it that marketers struggle with connecting humans together, using social media? Do they struggle because.... they have self centered goals? We also know many brand leaders question the real value of social media. They struggle with connecting the dots from a social network to a human to a business goal or objective. They don't know how to prioritize where they spend their time or what social shiny object they should invest in. Are you confused as to what social networks you should be leveraging in 2016 and beyond to build community? Should you continue to focus on Facebook, Instagram or Twitter? Or should you start integrating live streaming? If yes, then should you dig into Facebook mentions, Facebook live, Periscope, Meerkat or none of the above? The truth is you should not start with the technology. You should start with the people. You should start with your goal for building community. Why do you want to connect with other human beings? WHY do you want to connect other human beings together? What is in it for them and you? If these are some of the question you would like to answer as you finalize your social media and digital marketing strategies and plans then take a listen to the 194th episode of the Social Zoom Factor podcast. In this episode I provide 10 goals for building and nurturing community that you can leverage to help you select and prioritize the social networks and platforms you should invest in to build community for your business and brand. Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! Episode Highlights 10 goals for building community
Direct download: SZF_194_Community_Goals_Final_mixdown.mp3
Category:general -- posted at: 2:00pm EDT |
Tue, 15 December 2015
Is your marketing delivering promises that you can't keep? Are your websites, blogs, social profiles, Instagram photos, tweets and Facebook updates over promising? As marketers we are paid to build excitement, increase brand awareness and drive results. The social web is becoming more noisy by the day. It's difficult for even smart marketers to stand out from the crowd and rise above the noise. Many marketers fall into the frenzy of beautiful visual graphics, never ending sales pages, over exciting live video sessions and the list goes on. Before they know it they have made a long list of promises that are far outside the scope of what their websites, blog, content, or business can provide. Instead of helping their efforts, their over promising marketing messages and actions are hurting the brand. These broken promises lose trust, hurt relationships and decrease brand equity. Today, authenticity and transparency rules the social web. Customer experience is your brand, period. Customers, community and audience members demand that brands deliver on what they promise. Marketers must learn to stop over selling. They must stop over promising and under delivering. Smart and savvy digital marketers know they are better off under promising and over delivering. Why not surprise and delight vs oversell and then disappoint? Check out the 193rd episode of the Social Zoom Factor podcast for 7 ways social, digital and brand marketers can keep their promises. Included are strategies, tips and tactics to earn trust, create a conversion funnel that actually converts and ensure that marketing efforts are helping the brand, not hurting brand reputation.
Direct download: SZF_193_Keep_Promise_Website_Final_mixdown.mp3
Category:general -- posted at: 2:42pm EDT |
Mon, 14 December 2015
It is every marketer and business leaders dream to have crystal ball that can predict the future. Imagine having the knowledge to know exactly where to invest your time, resource and budget to bring the maximum return in all facets of product, service, digital, social and content marketing. Unfortunately the chances of any of us finding that digital marketing nirvana crystal ball are slim to zero. However, the fun part is we can predict what we believe can happen. We can base these predictions on data, experience and our gut feeling. Smart marketers know their audience and know how to selectively choose the right social and digital platforms, content channels, communication mediums to inspire their customers to connect with them. They know how to tap into the power of earned, owned and paid media to drive more than clicks, and to build community and grow brand awareness. They know how to invest in influencer marketing relationships, not just influencers who will tweet for them for a single one night show. So what will happen in 2016 in the world of digital and social marketing? The good news is even though I can't deliver you a magical digital marketing crystal ball, I can offer you my predictions based on experience working with brands ranging from well funded startups and entrepreneurs to Fortune 10 brands. Check out the 193rd episode of the Social Zoom Factor podcast for 12 Digital Marketing and Social Media Predictions for 2016. I provide insight, strategic direction and recommendations on tactics for you to embrace the new year and business planning with the knowledge you need to succeed. Check out the 190th episode of the Social Zoom Factor for 10 Top Content Marketing Mistakes that could be killing your marketing and business results. In this 30 minute podcast you will learn: Top 12 social media and digital marketing predictions for 2016.
Direct download: SZF_192_2016_Predictions_Final_mixdown.mp3
Category:general -- posted at: 12:29pm EDT |
Mon, 7 December 2015
Social media can be a powerful communication medium to enhance relationships, earn trust and build brand awareness. Delivering a solid and quality product or service is only part of the equation for brand success and serving the needs of the always on, always connected customer of today. What customer journey and experience are you designing for your customers and audience? Your customers do not just land on your website and then buy from you within 5 seconds. They have likely been on a journey and your website, blog or social platform is simply one of the stops on their journey. Communicating with your customers when, where and how they want you to communicate with them is critical. Today's mobile and connected customer requires you know not only the right time but the right place to communicate with them. If you don't, they will just go to someone else, to another brand who has taken the time to understand who they are and what they need. Smart brand leaders know that social media can help them differentiate and rise above the sea of status quo and leap frog their competition if implemented correctly and with goals that help improve user and customer experience. Social media can easily be used to provide the most positive experience possible. Social media can be leveraged to nurture relationships with customers, prospects, partners and their broader community. Every brand touch matters. From the first touch on your website, contact form to your Facebook page, Twitter communication, email marketing or phone conversation with your customer or sales support team, every brand touch requires thorough thought and planning. Did you know that it takes on average 6-7 brand touches before someone will remember your brand? You have less than 10 seconds when a person lands on your website or blog for the online visitor to determine if they are going to stick around to learn more about you or bounce right out. The same goes for when they land on your Facebook page, LinkedIn company page or your own personal social profile on any of the social networks. Your brand is not what you say it is or what you write for your corporate Twitter bio, Facebook profile or LinkedIn company page. Your brand is what people say about you. Your brand is what and how you make people feel. Your brand is the experience you deliver to customers, prospective customers, partners, your community and your audience online and offline. Your brand is how quickly you reply and answer questions. Your brand is the tone you use when communicating with your peers, thought leaders in your industry and niche, your employees and even competitors online. You brand is how you show gratitude. It's how you handle a public online, crisis. It's how you build and nurture community. Customer experience is your brand, period. What customer experience are you delivering your customers, audience, partners and community online? Is it positive? Is it human? Is it authentic? How transparent is it? Is it helping you build a lasting and meaningful impression? Is it inspiring people to connect with you, engage with you and buy from you today, tomorrow or next year? Or is it turning people off? Is it pushing them away or bringing them closer to you and your brand? Take a listen to the 191st episode of the Social Zoom Factor podcast to learn 10 easy ways you can start using social media today to provide an amazing customer experience for your audience, customers and broader online community! Learn how you can leverage social media to differentiate your brand and win in your specific industry and niche. Be sure to subscribe to this entire brand new series, "Get Fit Social Digital Business" on iTunes, Stitcher or SoundCloud! In this 25 minute podcast you will learn: 10 ways to improve customer experience using social media
Direct download: SZF_191_Customer_Experience_Social_Media_Final_mixdown.mp3
Category:general -- posted at: 11:07pm EDT |
Mon, 30 November 2015
Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives and programs to achieve your business and marketing goals? Content marketing planned and executed properly can help you ignite not only online results but also true business results. You can increase sales, generate more leads, increase brand awareness, build and nurture communities, humanize your brand, and reach markets you simply couldn't reach with other mediums. Unfortunately many brand leaders are their own worst enemies when it comes to defining and executing a well laid out content marketing plan with strategies and tactics that delivers real results. Often times they get lazy and impatient. They want immediate results and don't understand it takes time and ongoing investment. Content marketing is not a "set it and forget it" type of initiative. You must constantly be feeding the content engine, inspiring and connecting with your audience to achieve desired objectives. Bottom line, content marketing for business requires work. Real work. The kind of work that may even make your head hurt from time to time. It may even keep you up at night. Could it be that you are making some basic content marketing mistakes that are holding you back from the success you deserve and expect? Sometimes we get so focused and stuck in our ways that we need to have a fresh eye, a fresh perspective, a fresh voice to help us acknowledge it could be one, two or a few silly things we are doing that are sabotaging our efforts. Check out the 190th episode of the Social Zoom Factor for 10 Top Content Marketing Mistakes that could be killing your marketing and business results. In this 25 minute podcast you will learn: Top 10 content mistakes killing your success and business results
Direct download: SZF_190_Content_Marketing_Mistakes_Final_mixdown.mp3
Category:general -- posted at: 10:01pm EDT |
Mon, 30 November 2015
How is your content marketing plan and strategy coming along for 2016? Are you ready to create and deliver valuable content that will inspire, connect and organically attack your ideal customer, audience, investors, stakeholders, and partners? Do you know what content you will be delivering on what month, week and day to inspire, empower, engage and activate the members of your online social communities? Are you ready to leverage content marketing to achieve your business and marketing goals and objectives? Are you ready to tap into the power of content marketing to generate more leads, earn trust with your ideal customer audience, establish thought leadership, connect with and foster relationships with influencers in your industry, and grow your business? Did you know: Only 30% of B2B marketers say their organizations are effective at content marketing. This is down from 38% last year. (Content Marketing Institute) We are thrilled to announce the availability of our 2016 content marketing editorial calendar template. The 189th episode of the Social Zoom Factor podcast provides a detailed tutorial to help you create your own content marketing editorial calendar for 2016. Step 1: Download our calendar here-> Content Editorial Calendar. Step 2: Listen to the 189th episode for step by step directions for how to use our content calendar template. Step 3: Subscribe to the entire series, "Get Fit Social and Digital Business" on iTunes, Stitcher or SoundCloud! Benefits of using a content editorial calendar: Helps you focus on the needs of your audience and ideal customer Prioritization of audience via our audience analysis worksheet Content marketing definition in a nutshell
Direct download: SZF_189_2016_Content_Calendar_Final_mixdown.mp3
Category:general -- posted at: 12:11pm EDT |
Fri, 27 November 2015
Do you know what your ideal customer and audience wants from you? Do you know the perfect content that would help them solve their biggest problems and inspire them to connect with you and your brand immediately? That would be the perfect content marketing scenario wouldn't it? The scenario where your ideal customer visits your blog, website, or other social or digital platform and is provided with exactly what they want and need! Content marketing is an amazing way to build your brand awareness, foster community, establish thought leadership, generate leads and grow your business. Content can come in many forms such as text blogging, video blogging, audio and podcasts, visual marketing, infographics, live streaming mobile content and the list goes on. While it may be tempting to start testing every social network and content medium available, it's better to crawl, walk run and ensure you have a plan before wasting a ton of time, resource and money on content that your audience may not even like, read, watch, listen to or engage with. The first step in creating your content marketing, digital marketing and social marketing plan is to ensure that you know your audience. You need to know what your audience needs and wants from you. How can you help them solve their real problems? How can you offer a unique perspective and solution that stands out from the crowd of noise in your industry? A top goal for social and digital marketers should be to ensure their content is providing value for their ideal customer and audience. The better the content can inspire, connect with and engage the reader, viewer or listener, the higher the return on investment the content is going to provide. Check out the 188th episode of the Social Zoom Factor podcast for 10 tips and strategies to help you write for your ideal audience. Be sure to subscribe to this entire brand new series, "Get Fit Social and Digital Business" on iTunes, Stitcher or SoundCloud! In this 20 minute podcast you will learn: 10 ways to create content for your ideal customer and audience
Direct download: SZF_188_Write_For_Audience_Final_mixdown.mp3
Category:general -- posted at: 5:33pm EDT |